Web Design Articles

Stop making these common web design mistakes and nail your next website redesign! Learn about these common pet peeves every web designer has to ensure you’re avoiding them while redesigning your website.

With so many digital marketing tactics to keep in mind, it’s easy to overlook how important SEO is with your website redesign. Here are some essential SEO considerations to take into account before redesigning your website. 

A positive user experience should be a primary goal for every company’s website. Here’s how you can improve user experience when redesigning your website.

Before you embark upon your next website redesign, be sure to check out some of the ways redesigning your website will impact your SEO rankings.

Think your website could use an upgrade? Listen to our Triton Team break down the best times to give your website a much needed redesign! 

The secret to closing any sale is crafting compelling, accessible calls-to-action with every piece of digital content you produce. Take a look at these tips for how to virtually ask for the sale and increase your conversion rates with effective CTAs.

How do you distinguish your business's online presence from your competition? Check out these digital marketing tips for separating your company from the rest of the pack.

Nowadays, responsive web design is more important than ever to ensure your mobile customers are enjoying a positive user experience. Here are four reasons why every business can benefit from responsive web design services.

Trying to get your website to rank higher on local, relevant search engine results? Here are five things that can impact your website’s SEO rankings.

The way your website performs, feels, and looks has a huge impact on how well it will rank on search engines. Here are four ways website design affects SEO rankings. 

Lead conversion tends to be the biggest digital marketing concern for businesses of all sizes, as the average overall website conversion rate across all industries is reported to be less than 3 percent. Here are 5 Website Tips to Convert More Leads.

May 2021, Google’s algorithm changed to highlight search results that provide a good page experience Google says their new page experience signals will “measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.”

And just like that, the year is over. What better way to start the new year than with a freshly updated web design? As a business owner, your website is your most important marketing tool, and you should never stop making adjustments to improve it.

How’s your website doing? Is it providing value for your business? Building a high-quality website requires a good amount of time, effort, and sometimes a sizable investment, so you should never “set it and forget it.” If you want to see a return on your investment, it’s important to understand how your site is performing and continually analyze areas that may need some improvement.

Remember the early days of the Internet when websites had low-quality graphics, unreadable fonts, and extremely long load times? Web design has come so far in the last couple of decades, and it’s funny to think about how little we expected from a website then compared to now. Once upon a time, we were fascinated with watching pixelated hamsters dance. These days, when we access any sort of website, we expect a user-friendly experience that includes eye-catching design, useful content, and intuitive navigation.

First impressions matter, and your website is often the first place your customers will go to gain information and insight on your brand. How old is your website? How much have things changed in your business and industry since it went live? Is it optimized for mobile?

For web designers, a new year means reinventing previous styles and experimenting with exciting new trends and technological advancements. With that said, there are some web design styles that have remained popular for years and don’t show signs of going anywhere, such as minimalism, live chat, and video content

Landing pages offer many advantages to small businesses, but their main objective is to convert visitors into leads or sales. Whether you are selling products from your website, want customers to make an appointment or consultation, or are trying to drive people to your brick-and-mortar location for a sale, a landing page can help you entice customers to perform a specific action.

If you’re struggling to generate leads through your website, you’re not alone. According to one HubSpot survey, 61% of marketers say generating traffic and leads is their top challenge. So, how do you overcome some of the most common obstacles to lead generation and start driving impactful results from your website?

In order to keep up with your competition and grow your business, it’s crucial to invest in digital marketing. The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales.

Whether you’ve spent a great deal of time and money to make your website exactly how you want it, or haven’t updated your site in years, it’s always helpful to analyze your site to see if there are opportunities to make improvements. Even if you’re satisfied with your site’s current performance, you may discover ways to achieve even better results.

Are you ready to ramp up your digital presence but aren’t sure if you have the resources to handle everything in-house? You may want to consider partnering with an agency for your web design and digital marketing needs. When you work with an agency, you will have access to an entire team of digital marketing professionals who can help you create a more polished presence for your business.

When you’re building an online presence for your business, your website serves as the core of your digital strategy. An effective, professional website can help you establish credibility, connect with potential customers, and generate more sales and leads.

If you want your eCommerce website to generate results for your business, you need to build a site that appeals to your customers and stands out from the competition. By creating the perfect site layout, design, and content, you can develop a user experience that drives sales and builds customer loyalty.

A well-designed logo created with eye-catching colors does more than just help your business look its best. By selecting brand colors that capture your brand’s personality and appeal to your customers, you can actually help improve brand recognition and build customer loyalty.

Your website’s user experience can have a major impact on your conversion rates. When you create a quality experience for your website visitors, your efforts are often rewarded with a higher conversion rate. While there are many different factors and features that will shape the user experience, here are a few general guidelines to keep in mind:

An outdated website doesn’t just look bad; poor design and performance can give website visitors a negative impression of your business. Your website should reflect and promote your business to potential customers and generate measurable results through phone calls, contact forms, and online sales.

Getting a lot of traffic to your site is good, but getting that traffic to convert is even better. Once a potential customer arrives on your site, you want them to take action. If you want to turn more visitors into customers, strong calls-to-action are a crucial part of your website’s design. When used correctly, calls-to-action can help you convert more visits into sales.

Whether you’ve just launched a brand new website, or have maintained an online presence for years, it’s important to continuously track the results your efforts are generating for your business. However, with so many metrics to track, and a variety of robust measurement tools available, it’s easy to get lost in the numbers and lose sight of the results that truly matter.