Triton Commerce > Privacy Policy

Triton Commerce Privacy Policy:

Triton Commerce is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Triton Commerce Web site and governs data collection and usage. By using the Triton Commerce website, you consent to the data practices described in this statement.

Collection of your Personal Information

Triton Commerce collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Triton Commerce also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Triton Commerce. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Triton Commerce for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Triton Commerce Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Triton Commerce public message boards, this information may be collected and used by others. Note: Triton Commerce does not read any of your private online communications.

Triton Commerce encourages you to review the privacy statements of Web sites you choose to link to from Triton Commerce so that you can understand how those Web sites collect, use and share your information. Triton Commerce is not responsible for the privacy statements or other content on Web sites outside of the Triton Commerce and Triton Commerce family of Web sites.

Use of your Personal Information

Triton Commerce collects and uses your personal information to operate the Triton Commerce Web site and deliver the services you have requested. Triton Commerce also uses your personally identifiable information to inform you of other products or services available from Triton Commerce and its affiliates. Triton Commerce may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Triton Commerce does not sell, rent or lease its customer lists to third parties. Triton Commerce may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Triton Commerce may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Triton Commerce, and they are required to maintain the confidentiality of your information.

Triton Commerce does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Triton Commerce keeps track of the Web sites and pages our customers visit within Triton Commerce, in order to determine what Triton Commerce services are the most popular. This data is used to deliver customized content and advertising within Triton Commerce to customers whose behavior indicates that they are interested in a particular subject area.

Triton Commerce Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Triton Commerce or the site; (b) protect and defend the rights or property of Triton Commerce; and, (c) act under exigent circumstances to protect the personal safety of users of Triton Commerce, or the public.

Use of Cookies

The Triton Commerce Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Triton Commerce pages, or register with Triton Commerce site or services, a cookie helps Triton Commerce to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Triton Commerce Web site, the information you previously provided can be retrieved, so you can easily use the Triton Commerce features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Triton Commerce services or Web sites you visit.

Security of your Personal Information

Triton Commerce secures your personal information from unauthorized access, use or disclosure. Triton Commerce secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Triton Commerce will occasionally update this Statement of Privacy to reflect company and customer feedback. Triton Commerce encourages you to periodically review this Statement to be informed of how Triton Commerce is protecting your information.

Contact Information

Triton Commerce welcomes your comments regarding this Statement of Privacy. If you believe that Triton Commerce has not adhered to this Statement, please contact Triton Commerce at hostmaster@tritoncommerce.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.

Lead Generation Services for Your Business

In a field that’s as competitive as the home service contractor industry, generating leads by any means necessary is an absolute must. Over the past decade, digital marketplaces such as HomeAdvisor and Angie’s List have emerged as one of the most popular means of connecting homeowners with local service providers of all varieties, ranging from roofing and plumbers to electricians and HVAC technicians and beyond.

But while these pay-per-lead home service-booking sites are being used now more than ever, utilizing their services essentially boils down to one question: Are Angie’s List and HomeAdvisor worth it for contractors?

Let’s begin with the most apparent appeal about using Angie’s List and HomeAdvisor: it’s convenient. Once you’ve defined your services, updated some biographical and contact information, and set up your payment method, you’re essentially all good to go! But once that convenience wears off, what are you left with?

How Do Angie’s List & HomeAdvisor Work?

Here’s a brief breakdown of essentially what you can expect from investing in pay-per-lead services such as Angie’s List and HomeAdvisor:

  • After sign-up, Angie’s List or HomeAdvisor works to connect your business with prospective customers and targeted leads.
  • Utilizing SEO tactics to rank your profile’s keywords, these sites will potentially recommend prospects for your company’s services, along with several, sometimes dozens, of other relevant contractors, allowing the prospective client to assess which company aligns with their housing needs.
  • In return, these providers receive revenue from charging your profile with participating contractor fees for every qualified lead you generate.

And there you have it. Pretty simple, right?

But while it sounds convenient and reasonable in theory, both Angie’s List and HomeAdvisor often come with their digital marketing setbacks, which can include:

Lack of Lead Control

The leads your profile receives are often lacking in quality, ranging from non-serious inquiries just testing the waters to homeowners trying to bargain their way to retain your services.

Sharing Leads

The leads you pay for are never solely going to your business; they’re being shared by plenty of other local contractors who provide similar services as your company.

Doesn’t Increase Web Traffic

These sites do very little to funnel traffic toward your actual company’s website, often inserting backlinks to their own websites in your company’s profile.

Expensive Leads

The average leads on these sites can range from $25 - $100 per lead, which is considerably higher than the typical $5-$20 price range for Google Ads.

Erratic Bookings

Because you are competing with so many other contractors in your market, one missed phone call by a prospect can often lead to a missed opportunity and money spent on a lead that doesn’t pan out.

Insufficient Screening

Screening clients is only conducted upon sign up, meaning it can be difficult to determine which leads are legitimate, reliable, and trustworthy. At the end of the day, Angie’s List and HomeAdvisor are essentially a short-term substitute for implementing a successful digital marketing strategy through your own home services website.

Their convenience might result in the occasional uptick of lead generation from time to time. Still, overall, the amount of money you’re spending on these pay-per-lead services could be going toward establishing a proficient digital marketing blueprint that will allow your company to expand brand awareness, climb up the search result rankings, and generate more leads in the long-term.

Before you continue or start to invest in these often inconsistent pay-per-lead companies, take a look at some of these HomeAdvisors and Angie’s List alternatives.

The Power of Paid Ad Campaigns

What’s truly lacking in terms of the ‘quality’ of leads you gain through Angie’s List or HomeAdvisor is the overall inability to actively control the leads you’re receiving. That’s where paid digital advertising allows your business to thrive, providing you with the power to target relevant leads that are actively searching for the services you provide. And best of all, those targeted leads are going straight to you and only you, instead of having to share leads with your competitors. Here are a few of the primary advantages that a successful paid advertising campaign can offer you that Angie’s List or HomeAdvisor typically can’t.

Customized Campaigns

Paid ads allow you to have more control over your digital advertising goals, providing your business the opportunity to create a custom marketing campaign that can focus on targeting your ideal customer while still adhering to your budgeting and timeline needs. With Angie’s List and HomeAdvisor, the quality and quantity of your leads are practically dependent on their services, and budgeting isn’t nearly as flexible or accommodating.

Higher Conversion Rates

Instead of waiting for leads at the mercy of middle-men pay-per-lead services, customized paid ad campaigns eliminate the need for a middle-man, giving you the chance to target better quality leads without having to pay for someone else’s services. This will help boost your conversion rate numbers while still paying for lower costs per lead.

Improve Your Google Rankings

HomeAdvisor and Angie’s List may help increase your brand awareness through their sites, but they won’t affect your standing with the world’s number one utilized resource for finding local businesses: Google. Paid ads will get your business to show up on the first page of relevant, local search results, providing more traffic to your company’s website and improving your organic SEO ranking.

Retargeting Capabilities

What’s frustrating with pay-per-lead sites is the lack of data and metrics. You’ll be able to assess which target audiences are most susceptible to your advertising efforts, as well as get a better understanding of your overall return on investment.

Straight to the Source Advertising

Paid ads are what can put your business directly in front of someone who’s actively interested in your services and fits the mold for your ideal customer. Through demographic and social media advertising, you can display banner ads throughout the internet or social media platforms, specifically focusing on whatever age, gender, location, or interests you want to target. It doesn’t get any more straight to the source when it comes to enhancing brand awareness!

Nailing Your Landing Pages with Custom Web Designs

Another common frustration with Angie’s List or HomeAdvisor is the overall inability to promote specific services, products, or offers your company is trying to focus on promoting. That’s where developing a custom landing page design can come in handy. Often referred to as “destination pages," landing pages are standalone web pages separate from your official website. The best ones are designed specifically to appeal to people actively searching for one service, subject, or objective that your business provides. These landing pages are discovered by leads through a variety of mediums, such as digital paid ads, organic search results, or backlinks, and are intended to strongly promote calls-to-actions that compel the reader to engage with your company’s website, generally through filling out contact forms, subscribing to email newsletters, scheduling appointments, purchasing products, etc.

Landing pages provide ample opportunities for generating leads in ways that Angie’s List or HomeAdvisor simply cannot, including:

Provide Credibility

Establishing trust and credibility is essential for converting leads. Landing pages provide companies with a great opportunity to demonstrate their esteemed reputation, through customer testimonials or online reviews, specifically regarding the services that lead is searching for.

Increase Brand Awareness

At the end of the day, landing pages only work toward increasing your online presence and visibility. In addition to enhancing your brand awareness, they’ll help drive in more traffic to your website, giving leads more opportunities to contact your company and enlist your services than you would have had otherwise.

Gain Quality Leads through Triton Commerce

What’s probably most disappointing about all the businesses utilizing Angie’s List or HomeAdvisor to gain leads is that with the money they’re spending on these pay-per-lead sites, they could’ve generated double, maybe even triple the amount of quality and relevant leads, had they just implemented the necessary digital marketing strategies.

At Triton Commerce, our specialty is providing small businesses with custom digital marketing campaigns that are guaranteed to generate leads while still abiding by all your budgeting and timeline needs. Our team of marketing industry experts will provide you with the solutions your brand needs to expand your marketing reach and potential, zeroing in on quality and relevant leads that you won’t have to share with competing businesses.

When you’re ready to see how a professional digital marketing strategy can do for your company’s lead generation and conversion rates, contact us today to receive a free Digital Marketing Blueprint outlining the keys to lead generation success.

Our team of marketing experts will help you create a digital marketing strategy that includes online review management and SEO tactics.

Contact us today for a free Digital Marketing Blueprint!

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