Website Landing Page Design Tips
Custom landing pages are an effective way to increase conversions and generate results for your business. With a highly-targeted landing page, we can focus on a specific objective and attract quality traffic that is more likely to convert.
- A landing page is created based on your goal.
- To drive traffic to your landing page, a custom ad campaign is created to reach visitors who are specifically searching for your product or service.
- Because the messaging of your landing page will exactly match the messaging of your ad campaign, the traffic driven to your page is much more likely to convert.
Landing pages are a great way to get the attention of your customers and drive them to make a purchase. They can also be an effective tool for generating leads and promoting your products or services. However, if you want your landing page to be successful, you need to do more than just create an eye-catching design. You need to ensure that every element has been optimized for conversion—and this includes all aspects of design beyond aesthetics. Here are some tips on how to make sure that visitors see what they came for:
Why You Need Landing Pages.
Custom landing page Web Design provides you with a practical and efficient way to promote your business online. With a well-defined message and objective, we are better able to reach prospective customers who are ready to take action.
Your landing page is a great opportunity to show off what you're all about. What are the services or products that you provide? How do these products and services help customers? What makes them different from the competition?
It's also important to make sure that visitors can easily find this information on your landing page. Visitors need to understand how they will benefit by dealing with you, so make sure it's easy for them to see how they fit into your business model.
- Promote specific offers and promotions.
- Create highly-effective ad campaigns.
- Generate more leads for your business.
Include an above-the-fold CTA.
The CTA should be above the fold. This means that it needs to be visible without having to scroll down. This is a critical element of your landing page design, because users will only see this section once before clicking off (or on) your site.
Your CTA should be clear and concise. The goal is to get users to take action, but you don't want them confused about what they should do or why they need to do it now. Make sure your button text clearly communicates what you want users to do next: "Download Now," "Start Your Trial," "Get Started."
The CTA should match landing page copy. If you're asking people for their email address at the top of your site in order for them download something, make sure that's what's actually in the box when they click "Download Full Report" or whatever else you might have said at the top of your landing page when asking for their email address! This helps prevent any confusion among visitors who might think there was something else available after entering their information into this form—and can lead those visitors right back out again before they give up altogether and decide not come back later when they're looking again later on (which happens).
Make sure it's prominent enough! Whether its color scheme matches other elements on that page or perhaps even contrast with them (by using a bright shade against dark), make sure there's no question about where this button stands out among everything else
Make it mobile-friendly.
We give as much attention to detail to our landing pages as we do for full websites. Your landing pages will be designed with responsive, mobile friendly web design. A responsive landing page provides your customers with a better browsing experience. Your landing page will look great and work smoothly, no matter what device they are using, increasing the odds that they will stick around and convert.
The best way to do this is with a responsive design (a website that automatically re-sizes itself depending on how wide or small the screen is).
Mobile users also tend to browse in portrait mode rather than landscape mode, so using fonts and colors that read better vertically will help keep them engaged.
Convey the value of your business.
One of the most common mistakes I see on website landing pages is that they don't explain why a visitor should be interested in what the business has to offer.
The best way to convey value is to show how your product or service will benefit the user. In other words, give them a reason for taking action and tell them how you can help them reach their goals.
Here's an example:
Use directional cues to direct visitors’ eyes to the conversion opportunity.
When designing your landing page, you want to make sure the visitor knows exactly where the conversion opportunity is. You can do this by using directional cues that point their eyes right where you want them to look.
If it's a form, place an arrow over or next to it and make sure that color contrasts with everything else on the page (use red for example). If it's a button, use text such as "click here" in big letters so they know what they need to click on.
Create a visible form hierarchy.
It's important to structure your forms in a way that makes them easy for visitors to fill out. To do this, it's best to use color-coding:
- Use a contrasting color for both the background and text of form labels. For example, if your form is green, choose a different shade of red or blue for the label text.
- You can also use different shades of gray if you have multiple call-to-action buttons on one page—the darker the button color, the more prominent it will appear relative to its lighter counterparts.
Use images that match your message.
Images should be relevant to the content, so you don't want to use an image of a family having fun if your landing page is about getting rid of termites in your basement.
If you're selling a product or service, it's important to make sure that the image on your landing page matches with what customers expect from a company like yours.
Create a simple, focused form.
A simple form is one that's easy to fill out. It doesn't have too many fields and asks for the information you need. A focused form will convert better because it's clear about what you're collecting, which can help prevent abandoned forms.
A focused form is easier to read than a long one, so visitors are more likely to complete it (and less likely to abandon).
Experiment with animated form labels.
The most obvious benefit of animated form labels is that they can clearly show the user where they are in the form. They can also be used to indicate whether a field has been filled out correctly, and whether a step has been completed. In fact, many of our clients have found this feature so useful that they've created custom animations for different types of fields (e.g., date picker).
Add live chat and/or chatbots to answer FAQs in real-time.
Live chat is a great way to answer customer questions in real-time, but it can also be used to help customers find the right product. Chatbots can help you answer basic questions, like "Where do I enter my coupon code?" or "How do I get help?" and also guide users through more complex processes that involve multiple steps.
Chatbots are another tool for you to use when a live agent isn't available. They can either be used as an alternative to live chat or as a way of answering FAQs on your site.
Use these tips to create an effective landing page for your website
Paired with Search Engine Paid Ads or Social Media Marketing campaigns, custom landing pages are a highly-effective tool for generating leads for your business. We design landing pages that are created specifically to convert visitors into leads. We’ve spent countless hours A/B testing different methods for driving leads, and draw from this experience to design high-converting landing pages for our clients. Through action-focused design and compelling calls-to-action, we create landing pages that generate results.
When it comes to converting visitors into customers, a website landing page is one of the best tools you have. A good landing page will help you attract new customers and improve your site's SEO ranking.
However, creating a good landing page can be tricky. If you get it wrong, your conversion rates might suffer as a result. Here are some tips for creating an effective landing page:
- Use A/B testing - Test different versions of your landing pages to see which ones perform best at converting visitors into customers. You can do this by changing the design or copy on each version and then tracking how well each performs over time. This way, you'll be able to figure out what works best for your audience and use that information in future campaigns (and even across other platforms).
- Make It Simple - Your primary goal with any web marketing campaign should be simplicity; if it's too complicated or confusing for people who aren't familiar with what they're looking at then they won't understand how they're supposed to respond when presented with these prompts!
We’ve covered a lot of ground here, and we hope you find these tips useful for your landing page design. If you have any questions please contact us.