In today’s economy, customer experience is everything. Are you looking for an innovative way to enhance your customer service efforts? Video marketing provides many advantages for business owners, including improved customer experience. Click to learn how to use video to enhance customer service.

When a customer has a question about your company, they can likely choose from several channels to reach out or get the information they’re seeking, including phone, email, social media, searching your website, or visiting your brick and mortar location. However, in our fast-paced, technology-driven world, many consumers don’t have the time or patience to wait around for a response, especially if they’re coming to you with a complaint or timely concern. No one enjoys waiting on hold for 15 mi...

Any company is only as good as its people. At Triton, we’re lucky to have team members who have mastered their trades—from content writing to web development—and a leadership team that strives to build an environment where employees feel empowered and supported. Collaboration is key to our success; we each bring our unique knowledge and experience to the table to provide well-rounded services to our clients in a variety of industries.

Content marketing is currently one of the hottest terms in the digital landscape and one of the most powerful ways for a business to connect with its target audience. Still, many business owners don’t understand exactly what content marketing is or how to do it well, which means they could be falling behind their competitors. On top of that, there’s a lot of confusion between content marketing and copywriting—two terms that are related but not interchangeable. People assume they’re the same ...

Landing pages offer many advantages to small businesses, but their main objective is to convert visitors into leads or sales. Whether you are selling products from your website, want customers to make an appointment or consultation, or are trying to drive people to your brick and mortar location for a sale, a landing page can help you entice customers to perform a specific action.

Social media is constantly changing, but some trends arrive and stay for awhile or even indefinitely. Video is a perfect example. Over the past several years, video has remained the best performing type of content to post on social media (compared to images, polls, giveaways, links, and coupons). And that’s true for several platforms. According to studies by Social Media Today:

A stunning, eye-catching web design is one of the surest ways to draw users to your website. The best web designs do more than look pretty, though—they help build brand awareness, look just as great on mobile, and are designed to convert visitors to paying customers through strong calls to action.

Managing customer data is a major challenge for companies large and small. Tracking interactions with each client and keeping key details up to date can be complicated and time-consuming, especially if multiple people on your team are interacting with each customer. Every time someone on your team talks to a new potential customer on the phone or goes out to meet an existing client, they receive new information that could be potentially valuable.

Want to capture quality leads and increase the conversion rates of your digital marketing or advertising campaign? Creating an effective landing page is one of the best ways to do just that, while making the most of your budget. Today, we’ll go over what exactly a landing page is, when to use one, and how a landing page differs from a regular web page. We’ll also share the benefits of different types of landing pages and help guide you to the right strategy for your current needs.

Most small business owners have heard of Google Ads and know they should be using the platform but feel they simply don’t have the time to learn. While hiring a digital marketing agency to run your Google Ads for you is one solution, it’s still helpful to have somewhat of an understanding of how it all works.

A beautifully designed website is eye-catching and appealing to users, but the written content on each page can make or break your website’s performance. While great design can draw users to your site, your content is what keeps them there and guides them along the path toward making a purchase.

Social media platforms like Facebook provide businesses with unique opportunities to connect with current and potential customers in a more engaging way, but implementing a social media marketing strategy can prove somewhat challenging for small businesses. Finding the time and resources to plan out and create content, manage pages, and analyze performance isn’t always easy, especially if you’re working with a small staff or a limited budget.