As a graphic designer and photographer at Triton Commerce, Chelsea works on a variety of digital marketing projects. Click to learn more about Chelsea and her role on Team Triton.

What’s new in paid social? A lot! Click to learn about three emerging options for paid ads on social media from the digital marketing experts at Triton Commerce.

If you don’t have an SEO strategy, potential customers may have a hard time finding your business amongst their search results. Click to learn how SEO can help local prospects find your business online from the digital marketing experts at Triton Commerce.

Facebook, Twitter, Linkedin, Instagram, Pinterest… which social media platforms should your business use? Click to read some tips on choosing the right social media channel for your business from the digital marketing experts at Triton Commerce.

If you want to grow your business, your target audience needs to know who you are and what you do. Through web copy, blog posts, marketing emails, and other high-quality content, you can build brand awareness, connect with your audience, and help secure higher placement in their search results. But in order to create all of that content, you need an excellent writer – or a few.

First impressions matter, and your website is often the first place your customers will go to gain information and insight on your brand. How old is your website? How much have things changed in your business and industry since it went live? Is it optimized for mobile?

Blogging is about more than just sharing creative content with your audience. Today, brands use blogs to tell their stories, connect with their target audience, grow their businesses, and so much more. If you haven’t made your company blog a priority in the past, it’s time to make a change! Let’s take a closer look at how unique, strategically-written blog content can produce tangible results for your business.

In today’s technology-driven, abundant society, customers–not brands–run things. No matter what product or service a person is searching for, there are countless brands competing to earn their business, each trying to entice the buyer with a better deal, higher quality product, or enhanced experience. In response, customers are expecting more and more from brands. They want better quality, a fair price, environmentally friendly options, and personalized customer service, just to name a few de...

At Triton Commerce, our account managers work closely with dozens of business owners in a variety of industries, from home services to health and wellness. At its core, the position is designed to serve as a key point of contact for our clients; our account managers are the people our clients communicate with about anything and everything.

Even if you haven’t been managing your online reviews whatsoever, it’s possible your company is already listed and receiving reviews on channels like Google, Yelp, Facebook, and Foursquare. That’s because most review sites use public information for publishing business. When someone checks into a place that doesn't have a profile, an unmanaged profile is created to represent the location.

Video content is one of the most powerful ways to connect with your target audience and drive meaningful engagement. And if you’re not incorporating it into your digital marketing strategy by now, you’re missing out on some serious opportunities. Social Media Today says marketers who use video grow revenue 49 percent faster than non-video users, and 72 percent of customers prefer learning about a product or service through video.

The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales. But one of the greatest challenges of digital marketing is that it is constantly changing. Being aware of emerging and continuing trends can help you stay relevant and create fresh content that resonates with your target audience.