Have you ever looked at a website, clicked on various buttons, and wondered how all of the features worked? While a web designer is the person who lays out the way a website looks, a front end developer is the person who uses coding languages (HTML, CSS, and JavaScript) to implement the design on the web. If you go to any site, you can see the work of a front end developer everywhere, from the navigation to the way a site looks different on your phone.

If you’re not very familiar with digital marketing, you might be skeptical of its value for your business. Maybe traditional marketing channels like billboards, newspapers, and radio have worked for your company in the past, so you think you don’t need to do anything else. Or perhaps, like most people, you ignore several online ads every day, so you don’t see how digital marketing can be effective.

Like other social networks, LinkedIn can be an asset for your business if you have a thoughtful strategy. With nearly 690+ million users in more than 200 countries and territories worldwide, LinkedIn is the world’s largest professional network. Small businesses can use the platform to broaden their networks, build brand awareness, and generate leads. However, if you post on your company’s LinkedIn page off the cuff, without taking the time to understand the platform’s unspoken rules and best ...

How’s your website doing? Is it providing value for your business? Building a high-quality website requires a good amount of time, effort, and sometimes a sizable investment, so you should never “set it and forget it.” If you want to see a return on your investment, it’s important to understand how your site is performing and continually analyze areas that may need some improvement.

Even the most organized digital marketing team needs help managing all of the moving parts and ensuring all content delivers consistent, strategic messaging. As the Director of Marketing and Strategy at Triton Commerce, Shianne is responsible for developing and managing digital marketing strategies for clients in a variety of industries, as well as leading our internal marketing efforts.

No matter what industry you’re in, the main thing your potential customers want to know is whether your business can actually deliver the promises made on your website and in your marketing. Any company can claim their products or services are of a high quality, which explains why so many consumers consult online reviews before making an important purchase. But reviews aren’t something your business can totally control, and they don’t paint the whole picture of your brand. If you’re looking ...

Online reviews can be one of the strongest assets or biggest liabilities for a small business. Are you paying attention to yours? Do you respond to all reviews, or are you focusing on “real” interactions and pretending what people say online doesn’t matter?

As a small business owner or manager, you know every interaction with every client matters. Any time someone on your team talks to a potential lead or long-term customer, your company receives valuable new information, such as purchase history, preferences, and other key details that can increase sales, improve customer service and retention, and even boost employee productivity. Are you tracking and leveraging this data?

Paid digital advertising is a highly-effective way to enhance your digital marketing strategy. Pay-per-click (PPC) and keyword ads can help your business reach its target audience, connect with customers who are ready to buy, and reconnect with previous customers and website visitors.

Have you noticed many ads in your Facebook News Feed lately? Scroll through, and you’ll see a sponsored post tucked between every four or so organic posts from your friends and family. More ads pop up when you search for things in Google, and if you click on a website, you’re likely to see some ads there too. Digital advertising makes it possible for businesses to reach new customers or reconnect with existing customers, and it can be surprisingly cost-effective. This explains why we see so ma...

A robust digital marketing strategy can help your business build a stronger brand, reach more customers, and generate sales. However, many business owners struggle to understand whether their digital marketing efforts are working, and according to HubSpot’s annual report, just 39 percent of companies believe their marketing strategies are effective.

Looking for affordable ways to boost your business during the pandemic? These free digital marketing tools can help your organization during this confusing and unprecedented time.