Digital marketing skills are in serious demand in today’s technology-driven world. As companies all over the world are putting more of a focus on digital marketing tactics like search engine optimization, email marketing, and PPC advertising, there’s an increasing need for qualified professionals who can educate clients on digital marketing strategies that align with their business goals.

Many business owners have heard of search engine optimization (SEO) and know it can offer a variety of benefits. Some have even tried their hand on their own websites. However, there are a lot of misconceptions about SEO, especially as ranking factors have evolved over time and continue to change somewhat each year. Today, pulling off a successful SEO strategy involves much more than incorporating plenty of keywords in your website content.

Professional videos are a great way to tell your company’s story, build trust with potential customers, and showcase your products or services. In fact, video marketing has become one of the top digital marketing strategies for promoting businesses and increasing sales. But what you may not realize is that video can also be used to boost your customer service efforts. Today, we’ll take a look at how video can solve and prevent problems with customer satisfaction and enhance your overall custom...

When a customer has a question about your company, they can likely choose from several channels to reach out or get the information they’re seeking, including phone, email, social media, searching your website, or visiting your brick and mortar location. However, in our fast-paced, technology-driven world, many consumers don’t have the time or patience to wait around for a response, especially if they’re coming to you with a complaint or timely concern. No one enjoys waiting on hold for 15 mi...

Any company is only as good as its people. At Triton, we’re lucky to have team members who have mastered their trades—from content writing to web development—and a leadership team that strives to build an environment where employees feel empowered and supported. Collaboration is key to our success; we each bring our unique knowledge and experience to the table to provide well-rounded services to our clients in a variety of industries.

Content marketing is currently one of the hottest terms in the digital landscape and one of the most powerful ways for a business to connect with its target audience. Still, many business owners don’t understand exactly what content marketing is or how to do it well, which means they could be falling behind their competitors. On top of that, there’s a lot of confusion between content marketing and copywriting—two terms that are related but not interchangeable. People assume they’re the same ...

Landing pages offer many advantages to small businesses, but their main objective is to convert visitors into leads or sales. Whether you are selling products from your website, want customers to make an appointment or consultation, or are trying to drive people to your brick and mortar location for a sale, a landing page can help you entice customers to perform a specific action.

Social media is constantly changing, but some trends arrive and stay for awhile or even indefinitely. Video is a perfect example. Over the past several years, video has remained the best performing type of content to post on social media (compared to images, polls, giveaways, links, and coupons). And that’s true for several platforms. According to studies by Social Media Today:

A stunning, eye-catching web design is one of the surest ways to draw users to your website. The best web designs do more than look pretty, though—they help build brand awareness, look just as great on mobile, and are designed to convert visitors to paying customers through strong calls to action.

Managing customer data is a major challenge for companies large and small. Tracking interactions with each client and keeping key details up to date can be complicated and time-consuming, especially if multiple people on your team are interacting with each customer. Every time someone on your team talks to a new potential customer on the phone or goes out to meet an existing client, they receive new information that could be potentially valuable.

Want to capture quality leads and increase the conversion rates of your digital marketing or advertising campaign? Creating an effective landing page is one of the best ways to do just that, while making the most of your budget. Today, we’ll go over what exactly a landing page is, when to use one, and how a landing page differs from a regular web page. We’ll also share the benefits of different types of landing pages and help guide you to the right strategy for your current needs.

Most small business owners have heard of Google Ads and know they should be using the platform but feel they simply don’t have the time to learn. While hiring a digital marketing agency to run your Google Ads for you is one solution, it’s still helpful to have somewhat of an understanding of how it all works.