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If you want to create an effective online presence for your business, you need to include SEO as part of your digital strategy. Learn why it's a must, as well as more about each of the benefits of SEO, and you'll be on your way to stepping over your competition!

Showing up in relevant local service ad search results draws more attention (and leads) to your home services business, leading to more long-lasting relationships with customers in your community.

What truly makes a website stand out for you? Is it lightning-fast loading time? Sleek, attention-grabbing visuals? Simple, easy-to-use navigation? All of the above? 

Small business owners are no strangers to perfecting the art of cost-efficiency. Crunching numbers is an essential component of any small business owner's day-to-day tasks, whether it’s maximizing ROI on digital marketing strategies to cutting out coupons on toilet paper or paper towels! 

Developing a successful keyword strategy is an essential component of any SEO-centered content marketing plan. Quality. high-ranking keywords are what can dictate your site’s ranking on relevant, local Google searches. 

For most people in need of specific home services, time is of the essence when it comes to hiring a local general contractor. The urgency of upgrading your home, let alone enlisting any services in general, is a contributing factor to why 75% of consumers don’t even read past the first page of any given Google search results. 

Let’s cut to the chase: Google is your go-to resource for plotting out a last minute anniversary date night, and it’s specifically through Google My Business (GMB) listings that you’re able to immediately obtain any and all information you need regarding local businesses you’re looking to utilize. 

All of these phrases and millions of others like them are typed into search engines on a daily basis! Long gone are the days of the phone books, the billboards, the newspaper ads; replaced with the immediate convenience, accuracy, and accessibility of the almighty Google search. 

QUICK! What was the last thing you Googled? Cookie recipes? Movie releases? What was the name of that guy who sang about having a “Bad Day” fifteen years ago?? 

Flight discounts, shoe coupons, magazine subscriptions – opening your email inbox can be quite the crapshoot of offers! But amidst the sea of junk mail, there are often diamonds in the rough of your inbox; content that sparks your curiosity and compels you to click beyond the subject line. 

UpCity, an online marketplace that connects businesses with trustworthy B2B service providers, corresponded directly with the social media marketing experts themselves on their social media messaging, strategy, and communication tips for strengthening brand awareness.

There’s a science to the art of the viral video, and we’re here to let you in on that secret! Check out these tips for optimizing video content across different social media platforms.