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The Top 5 Industries Most Impacted by Online Reviews Today

The Top 5 Industries Most Impacted by Online Reviews Today

Online reviews continue to be the primary way consumers research and assess which products or services they wish to confide in, and this trend isn’t going to end anytime soon. Take a look at the top five industries most impacted by online reviews today, as well as why professional review management services are so crucial to preserving their brands.
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Using Social Media to Gain And Retain Customers

Using Social Media to Gain And Retain Customers

Is it really the choreographed dance moves, parent pranks, or melodramatic selfie video confessionals that garner and maintain all that attention? Or is there a patented content formula that strategically influences follower retention?
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3 Ways Your Online Reviews Can Build Trust and Grow Sales

3 Ways Your Online Reviews Can Build Trust and Grow Sales

It’s easy to see how some small business owners can be weary, flustered, and perhaps at times downright rattled when it comes to reading any online reviews of their enterprise. There’s a preconceived stereotype that most people who leave online reviews feel more inclined to go on the Internet and type up a bad experience they had, rather than the usual, excellent, five-star customer service they’re so accustomed to being treated to.
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5 Website Tips to Convert More Leads

5 Website Tips to Convert More Leads

We’ve all been there: the impulsive, late-night laptop session. Bedtime Instagram scrolling has thwarted your plans for sleep and has now led you on a virtual goose chase for the e-commerce purchase of your dreams.
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How Can High Quality Photos and Videos Improve Your Social Media Strategy?

How Can High Quality Photos and Videos Improve Your Social Media Strategy?

Depending on your social media feed, high-quality photos and videos may not be the first words that spring to mind with the content you come across. (We’re looking at you, Uncle Howard – the half-face selfies while grilling hot dogs aren’t necessarily the most fascinating images we’ve seen on the internet.) But when it comes to promoting your business, high-quality photos and videos should be the only form of quality when it comes to your company’s social media presence.
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How To Successfully Advertise On Social Media With A Small Budget

How To Successfully Advertise On Social Media With A Small Budget

If you think social media is only good for updating the world on how your adorable puppy is doing or constantly sharing your utter contempt for the final season of Game of Thrones, you’re truly missing out! For businesses of all services and sizes, social media is an opportunity to find, connect, and provide for customers you wouldn’t have otherwise been able to do business with. Plus, you don’t have the marketing budget of a corporate tycoon like Amazon or Coca-Cola to relish the power of so...
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5 Advantages of Digital Marketing Over Traditional Marketing

5 Advantages of Digital Marketing Over Traditional Marketing

The marketing world has come a long way since the days of Mad Men indulging in pre-noon libations, smoking like chimneys while drafting up Coca-Cola billboard ideas and children’s candy radio jingles. While traditional marketing strategies such as print, radio, and television ads still hold some relevance in today’s retail era, digital marketing has completely changed the way companies of all sizes can reach, interact, and target their ideal customers.
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Why a Digital Marketing Strategy Is a Key Ingredient For All Restaurants & Businesses

Why a Digital Marketing Strategy Is a Key Ingredient For All Restaurants & Businesses

Every restaurant owner will tell you there are always a thousand or more things they need to focus on to maintain a successful business. Whether it’s preparing the freshest ingredients for tonight’s entree special or training the staff to provide the most excellent dining experience they can offer, it’s easy to see how something like digital marketing can be the last thing on a restaurant owner’s mind.
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5 Ways To Attract Visitors To Your Website

5 Ways To Attract Visitors To Your Website

The need for a functional, efficient, and alluring virtual presence is essentially mandatory for a lot of businesses to succeed today, as well as moving forward. You can even have the most beautiful-looking website ever created, but if nobody visits it, how will it benefit your business? That’s where combining stunning web design with strategic digital marketing campaigns comes in handy.
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3 Tips For Choosing The Right Digital Advertising Strategy

3 Tips For Choosing The Right Digital Advertising Strategy

Do you ever wonder why your business isn't seeing a high rate of return on your paid ad strategy? It may be that you just haven't identified and executed the digital advertising strategy that is best for your business. Knowing what goals, options, and resources cater to your company’s needs will help you evaluate which digital marketing solutions best suit your business.
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Why Your Home Improvement Company Needs Digital Marketing

Why Your Home Improvement Company Needs Digital Marketing

As the home improvement industry continues to grow and evolve, competition between renovation businesses has become more intense than ever before. The industry as a whole is currently valued at over $400 billion in the U.S., and that figure is projected to increase to over $500 billion by 2024. Every year, more and more money is being spent by consumers to remodel their houses, which means the need for local home improvement businesses to distinguish themselves from the rest of the pack is, to s...
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