Want to capture quality leads and increase the conversion rates of your campaign? Creating an effective landing page is one of the best ways to do just that. Check out this week's blog to learn about the characteristics of an effective landing page, and how to best use landing pages for your business.

Is video a part of your digital marketing strategy for social media? If not, you could be missing out on some major benefits. Click to read about three of the biggest advantages of using video on social media.

A stunning, eye-catching web design is one of the surest ways to draw users to your website. The best web designs do more than look pretty, though—they help build brand awareness, look just as great on mobile, and are designed to convert visitors to paying customers through strong calls to action.

Managing customer data is a major challenge for companies large and small. Tracking interactions with each client and keeping key details up to date can be complicated and time-consuming, especially if multiple people on your team are interacting with each customer. Every time someone on your team talks to a new potential customer on the phone or goes out to meet an existing client, they receive new information that could be potentially valuable.

Want to capture quality leads and increase the conversion rates of your digital marketing or advertising campaign? Creating an effective landing page is one of the best ways to do just that, while making the most of your budget. Today, we’ll go over what exactly a landing page is, when to use one, and how a landing page differs from a regular web page. We’ll also share the benefits of different types of landing pages and help guide you to the right strategy for your current needs.

Most small business owners have heard of Google Ads and know they should be using the platform but feel they simply don’t have the time to learn. While hiring a digital marketing agency to run your Google Ads for you is one solution, it’s still helpful to have somewhat of an understanding of how it all works.

A beautifully designed website is eye-catching and appealing to users, but the written content on each page can make or break your website’s performance. While great design can draw users to your site, your content is what keeps them there and guides them along the path toward making a purchase.

Social media platforms like Facebook provide businesses with unique opportunities to connect with current and potential customers in a more engaging way, but implementing a social media marketing strategy can prove somewhat challenging for small businesses. Finding the time and resources to plan out and create content, manage pages, and analyze performance isn’t always easy, especially if you’re working with a small staff or a limited budget.

The right inbound marketing strategy can help you attract more prospects to your business, and convert them into customers. Learn how you can leverage the power of inbound marketing to grow your business!

Are you getting the most from your digital marketing presence? If you’re not sharing video content, you’re missing out on some major opportunities. Video content makes it possible for businesses to connect with current and potential customers in unique ways, and drive more meaningful engagement.

As Vice President of Client Operations, Matt works with current and potential clients to learn about their goals and match them with the right digital marketing solutions. Always interested in learning how things work and how to find creative solutions to problems, Matt loves the challenge of helping business owners create solid strategies that will grow their businesses.

The highly visual nature of Instagram makes it an excellent platform for showcasing products, building brand awareness, and creating a stronger connection with your target audience. If you’re looking for a more engaging way to connect with your customers online, Instagram may be the perfect platform for you.