Blog

Optimizing your Google My Business listing is essential for enhancing your online presence. Here are six tips to optimize your Google My Business profile and start generating more leads online.

All of these phrases and millions of others like them are typed into search engines on a daily basis! Long gone are the days of the phone books, the billboards, the newspaper ads; replaced with the immediate convenience, accuracy, and accessibility of the almighty Google search. 

QUICK! What was the last thing you Googled? Cookie recipes? Movie releases? What was the name of that guy who sang about having a “Bad Day” fifteen years ago?? 

Flight discounts, shoe coupons, magazine subscriptions – opening your email inbox can be quite the crapshoot of offers! But amidst the sea of junk mail, there are often diamonds in the rough of your inbox; content that sparks your curiosity and compels you to click beyond the subject line. 

UpCity, an online marketplace that connects businesses with trustworthy B2B service providers, corresponded directly with the social media marketing experts themselves on their social media messaging, strategy, and communication tips for strengthening brand awareness.

There’s a science to the art of the viral video, and we’re here to let you in on that secret! Check out these tips for optimizing video content across different social media platforms.

When you’re trying to find the best Chinese restaurant that delivers to you, where do you look? When you need a local roofing contractor in your town to fix a leak, how do you find one? And if you needed a lawyer to protest the traffic ticket you received last week, where would you turn to? 

Depending on what industry your business operates within, you might feel hard pressed to determine a successful approach to content marketing. But the real secret to crafting a favorable content strategy has nothing to do with whatever products, services, or solutions your company provides. Rather, exceptional content is created by following a specific formula that’s intended to bolster your brand, message, ideas, and every other aspect that makes your business unique and imperative to your cus...

Selfies in hard hats. Ground auger tutorial Tik Tok videos. “Guess the decibel level” Twitter polls. What exactly makes for compelling, engaging, and successful social media content and performance for general contractors? 

When you’re trying to reach the eyes of the 4.5 billion active social media users worldwide to rise the ranks of relevant, local HVAC-related Google searches, don’t fail to take advantage of all the benefits digital marketing has to offer! Opting out means you’re increasing your risk of losing out on substantial business.

As a small business owner, you have enough on your plate that even thinking about writing and maintaining a blog might seem like an unnecessary chore.

The selfie, skinny jeans, avocado toast – you may mock these trends that have been initiated by our younger generation Millennial and Gen Z counterparts, but the fact remains that these fads are indicative of how industries need to market themselves toward these ascending cohorts.