Why Responsive Website Design Is Important for Small Businesses
A responsive website design is a site that adapts to the size of the screen it's being viewed on. For instance, if you have a desktop computer, your website might show one column of content and take up half of your screen. However, if you view the same site on a smartphone (or even tablet), it would change its layout so that all content fits in one column across the screen and everything still looks good!
What is Responsive Web Design?
Responsive Web Design is a way of designing a website so that it looks good on any device, from mobile phones to desktop computers. It uses fluid grids and flexible images to create a website that can adapt to the screen size of the device it is being viewed on.
What are some advantages of Responsive Web Design?
- It allows you to focus more on your products and services rather than spending time on creating different versions of your website for different devices.
- Responsive websites load faster as they don’t have high-resolution images with every page. They also use less bandwidth as they compress data, thus requiring less space in servers too!
How does it work?
The grid system, which is what responsive design is based on, allows a website to automatically resize itself depending on the size of the screen. It's made up of columns and rows that have widths set in percentages instead of an absolute number like pixels or inches.
As an example, say you wanted to create a three-column layout for your website's homepage. You would place three images — one in each column — along with text beneath it so the visitor could read more about what you offer or understand what your business does. When viewed on a desktop-sized monitor at 1024 x 768 resolution (or any other size), everything would look fine: The text fits comfortably within its area; there's plenty of white space between each element; and you can scroll down easily if needed without worrying about accidentally clicking outside its frame or causing anything else negative happen (like losing scroll position).
However, when this same page is viewed on mobile devices such as smartphones or tablets where they are held closer than normal laptops/desktops so they're often smaller in size too! This means that there isn't enough room left over after sizing down all these elements—the images aren't large enough yet still take up too much space vertically; text has been shortened due to being crammed into narrow columns—and so everything looks cramped together awkwardly instead!
Why does Responsive Web Design matter for small business owners?
Having a responsive website is important for small businesses for 4 main reasons:
67% of users are more likely to make a purchase with a smartphone on a mobile friendly site than on a non-mobile optimized site. - Seocial
A responsive web design offers more than just better browsing for your customers. When your site looks great and runs properly on their mobile device, they’re much more likely to stick around and even make a purchase. Because mobile devices such as smartphones and tablets were designed for use on-the-go, you can capitalize on these capabilities through thoughtful design. We can create a responsive website that makes it fast and easy for your customers to:
Click To Call
For visitors who are browsing on devices with phone capabilities, click to call functionality makes it fast and simple for your them to call your business. With many people visiting your site on the go, the click to call makes it easier for you to capture leads you may otherwise miss out on.
CLICK FOR DIRECTIONS
Want customers to visit your store or stop by your showroom? We can make it easier for them to find you by adding click for directions functionality to your website. In seconds, your customers will have the information they need to visit your business.
It improves the user experience.
A good user experience is important for any business. The web is a competitive place and if you want to stay ahead of your competition, you need to think about how your website is going to make the customer experience better. Responsive Web Design allows the user to use many different devices and always have a great experience on your website. With responsive design, it doesn't matter if they use their smartphone, tablet or desktop computer; everyone can see what's on your site in an easy-to-read format that works with any device.
You might be wondering how this affects people coming back enough times that they become regular customers? Well, let's talk about why it's important:
It optimizes your site for search engines.
Beyond providing your visitors with a better experience, a mobile friendly site also has a positive impact on your search rankings. SEO Is built-in to our website designs. Your site will be optimized for mobile viewing rank higher in search results, making mobile optimization an important part of your overall SEO strategy.
Search engines can't read your website if it doesn't display correctly on different devices. Depending on which device you use to access the Internet, your browser may have different capabilities or limitations than others (e.g., screen size).
For example, if you were searching for "dog training tips" on Google with an iPhone 6s Plus phone and clicked on a result from my site — which didn't have responsive design — chances are good that you wouldn't see much more than text because the page wasn't optimized for smaller screens (see how I'm doing this?).
It saves you money.
Responsive design saves you money in a few different ways. First, you won't need to pay for separate designs for mobile and desktop versions of your website. You also won't have to have a separate version of your site that's specifically designed for mobile devices—your responsive site will work equally well on smartphones as it does on desktop computers. This means that if you hire someone to design a responsive website, they don't have to spend time making sure everything works well using the small screen size of a smartphone or tablet; they can just work on one design and make sure it looks good across all platforms!
Also, when people visit your website via their phones or tablets instead of their desktop computers, they probably won't be going there very often. They're more likely in situations where they need something specific from your business (like ordering takeout) rather than browsing around aimlessly looking for inspiration or entertainment like they might do at home with their laptop open on the kitchen table . . . so why pay more money hosting two versions of each page? The fewer files there are being hosted by the server hosting your website , the less expensive it will be per month! And since responsive sites require fewer changes than traditional websites over time because technology advances so quickly these days , having just one version means less maintenance costs down the line too!
It keeps your content looking good on every screen.
Responsive web design keeps your content looking good on every screen.
Your content is the most important element of your website—and it’s also the most difficult to get right. Most of the time, people will only see one version of a website at a time. But with responsive sites, everything resizes seamlessly and without any effort on your part. You no longer have to worry about columns getting squished into tiny rectangles or images turning into unreadable squares when visitors use their phone or tablet to visit your site from their couch at home instead of their desk in an office building downtown.
Responsive websites even automatically adjust for different devices by defaulting to mobile-first browsing mode as soon as someone visits from a browser other than desktop/laptop computers (like tablets or phones). So if you don’t specify otherwise in its CSS code, responsive design will make sure that when someone visits from an iPad he gets access only those elements that are suitable for viewing on such small screens (that means less clutter!).
Responsive web design gives customers a good experience no matter what device they use to view your website.
Responsive web design gives customers a good experience no matter what device they use to view your website. This means that, no matter which screen size they’re viewing the website on, they’ll see something that makes sense and is easy to read. It also means it will be easier for search engines to index your site in their catalogues — as there is less need for them to come up with different versions of your content or rank as many different versions of your pages as there would be if you were using desktop-only or mobile-only web design.
With so many benefits for small business owners, it’s clear that responsive web design is the way of the future. While there are other options out there, none of them offer quite as many advantages as responsive web design does. It can help you reach more customers and make your site easier to manage at the same time. With so much in its favor, it’s hard not to recommend this type of website layout for any business owner looking for an upgrade!