Paid Ad Articles

Once you’ve decided upon which social media platforms work best for your company and have your content calendar built out, it’s time to consider your social media ads. Having a regular posting schedule will certainly go a long way in building your online presence and community. However, integrating a paid social ad strategy into your digital marketing plan will help you achieve your goals in the long run.

Listen to what our ads experts have to say on the search ads vs. display ads conversation. Both campaign strategies can help your business, but which is best for you?

The secret to closing any sale is crafting compelling, accessible calls-to-action with every piece of digital content you produce. Take a look at these tips for how to virtually ask for the sale and increase your conversion rates with effective CTAs.

When it comes to proficient digital marketing strategies, knowing how to spend your money is more important than how much money you have to spend. Take a look at these digital marketing tips for advertising on a limited budget.

The amount of money you’re willing to spend on digital marketing depends heavily on which regions you want to market your business toward. Check out how defining your SEO & PPC target locations will help you get the most bang for your buck when it comes to digital marketing on a limited budget.

Are you unsure when your business should use a landing page? Maybe you aren't quite sure what a landing page even is. Click to learn all about landing pages and how to use them to capture leads for your business.

Do Google Local Service Ads really make businesses more visible to local customers who are looking for the services you offer? Learn the pros and cons to using Google Local Services ads to connect with customers in your area.

When it comes to digital marketing, there's no shortage of digital marketing solutions to help you attain your company's goals. How do you know what the best strategy or combination of strategies is for your own company? Read on to learn how to effectively market yourself online by using a combination of PPC & SEO.

Inbound marketing is the art of attracting leads online while outbound marketing is the practice of physically reinforcing your brand. Here is how you can combine the forces of inbound and outbound marketing to create one successful digital marketing strategy!

Paid advertising helps small businesses reach more customers than they wouldn’t have otherwise. Take a look at our ultimate guide for small business paid advertising campaigns.

Paid advertising can do wonders for quickly boosting leads and reaching the first page of relevant search results. Here are a few tips for general contractors to improve the success of their PPC campaigns. 

There’s a science to the art of the viral video, and we’re here to let you in on that secret! Check out these tips for optimizing video content across different social media platforms. 

In a field that’s as competitive as the home service contract industry, generating leads by any means necessary is an absolute must. But, you're not limited to paid lead-generation services.

The perks of being a small business owner can be quite commodious compared to running a Fortune 500 company or, at the least, a little more stimulating than ‘spacing out’ in front of a computer screen, trying to finish typing up the latest T.P.S. Reports.

If you think social media is only good for updating the world on how your adorable puppy is doing or constantly sharing your utter contempt for the final season of Game of Thrones, you’re truly missing out! For businesses of all services and sizes, social media is an opportunity to find, connect, and provide for customers you wouldn’t have otherwise been able to do business with.

The marketing world has come a long way since radio jingles. While traditional marketing strategies such as print, radio, and television ads still hold some relevance in today’s retail era, digital marketing has completely changed the way companies of all sizes can reach, interact, and target their ideal customers.

The need for a functional, efficient, and alluring virtual presence is essentially mandatory for a lot of businesses to succeed today, as well as moving forward. You can even have the most beautiful-looking website ever created, but if nobody visits it, how will it benefit your business? That’s where combining stunning web design with campaigns comes in handy.

Digital advertising has evolved to become an essential marketing tool for businesses of all industries and sizes. It offers a direct gateway into reaching desired target audiences, allowing advertisers to promptly connect with relevant new or existing customers, generally for surprisingly cost-effective prices. Most importantly, digital advertising is a responsive, reflective form of marketing that’s mirroring how virtual the overall consumer market and experience have become.

As the home improvement industry continues to grow and evolve, competition between renovation businesses has become more intense than ever before. The industry as a whole is currently valued at over $400 billion in the U.S., and that figure is projected to increase to over $500 billion by 2024.

If you’re trying to increase leads for your business, you probably know you’ll need to produce more online content to drive potential customers to your website. We live in a digital world – especially lately with COVID-19 restrictions – and most business owners are aware they need to step up their online game to stay competitive.

Every time you’re online, you see ads everywhere. They’re all over Google and every other website you visit, in between your friends’ and family members’ posts on social media, inside of emails, even sometimes popping up inside Facebook Messenger. It must be hard for all of those companies to compete with each other with all that noise, right? Not necessarily!

From a deadly virus and socio-political turmoil to the cooling economy, unprecedented changes and uncertainty kept us all scrambling to keep up this year. Here are some digital marketing tools, that can help you stay ahead.

If you run a Facebook page for your business, you’ve probably noticed the blue “Boost Post” button in the lower right corner of your social posts when you’re logged into your business account. When you hover your mouse over it, it says, “Boost your post to reach more people.”

It’s amazing when a new customer finds your website and buys a product or contacts you right away to schedule a service. If only every sale was that simple! However, customers like to shop around, so it’s common for them to check out a website and leave without converting. Remarketing ads are strategically designed to recapture a potential lead’s attention after they’ve left and nudge them back to your site.

Have you noticed many ads in your Facebook News Feed lately? Scroll through, and you’ll see a sponsored post tucked between every four or so organic posts from your friends and family. More ads pop up when you search for things in Google, and if you click on a website, you’re likely to see some ads there too. Digital advertising makes it possible for businesses to reach new customers or reconnect with existing customers, and it can be surprisingly cost-effective.

If you have a kid at home, you’ve probably heard of TikTok. The video-sharing app is very popular with Generation Z, who helped make it one of the most downloaded apps in the world – over 1 billion downloads in its first year. Now with an estimated 500 million monthly active users, TikTok continues to see astounding user growth and has captured the attention of many influencers, businesses, and marketers.

There’s no question that social media advertising is a great tool for small businesses, but it’s not as easy as it once was for brands to reach and connect with their target audiences. With three million businesses actively advertising on Facebook, competition is fierce, and creating an effective advertising strategy is more important than ever.

Landing pages offer many advantages to small businesses, but their main objective is to convert visitors into leads or sales. Whether you are selling products from your website, want customers to make an appointment or consultation, or are trying to drive people to your brick-and-mortar location for a sale, a landing page can help you entice customers to perform a specific action.

Most small business owners have heard of Google Ads and know they should be using the platform but feel they simply don’t have the time to learn. While hiring a digital marketing agency to run your Google Ads for you is one solution, it’s still helpful to have somewhat of an understanding of how it all works.

In order to keep up with your competition and grow your business, it’s crucial to invest in digital marketing. The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales.

Digital marketing is an important investment for any business. Creating a website, managing a search engine optimization strategy, and launching digital ad campaigns can help your business attract more customers. However, in order to truly understand the impact your digital marketing strategy has on your business, it’s crucial to measure and monitor your performance.

It can take a lot of work to drive steady, high-quality traffic to your business’s website. Between search engine optimization, social media marketing, digital advertising, and more, you may be investing a great deal of effort and budget promoting your business online. With so much of your marketing efforts devoted to getting the right traffic to your website, it can feel like a major defeat when much of that hard-earned traffic leaves your site without taking action.

There are many components that make up a successful digital marketing campaign. In order to generate results, user experience, audience targeting, messaging, and other elements must all come together to create a cohesive campaign.

LinkedIn is the largest professional social network in the world, providing users with the opportunity to make new connections and build their professional networks. Beyond being an excellent networking tool for professionals, LinkedIn also offers a tremendous amount of opportunity for businesses.

Whether you’re currently running digital ads for your business, or are still just exploring the possibility, you’ve probably heard of retargeting ads. And, if you spend time shopping or researching online, you’ve probably also seen plenty of retargeting ads.

If your business is running campaigns on Google AdWords, you may find yourself wondering what your ads look like, or whether they are even showing for your targeted keywords. Whether you’re concerned about your campaign performance, or just curious, you may be tempted to Google your own ads. Many advertisers assume that as long as they don’t click on their ads, there will be no impact on their campaigns. However, there are many reasons why you should avoid searching for your own ads.

Social media advertising can be a highly effective way to promote your business and connect with new customers, but creating an effective advertising strategy takes time. Investing time, attention, and creativity into your social media ad campaigns will pay off through more clicks, more engagement with your content, and more sales. Here are four ways you can improve your social media ad campaigns.

Advertising on Google AdWords can be an incredibly cost-effective way to reach potential customers who are actively looking for your products or services online. However, it takes time and effort to refine your campaigns and achieve the best possible performance.

Digital advertising can be an incredibly effective way to promote your business and reach new customers. Through Google AdWords and social media platforms, advertisers have the ability to generate real and measurable results for their business. But how do you determine what platform and strategy is right for your business? Here are a few tips to help guide your decision-making process.