How to Get SEO & PPC Strategies to Work Together
When it comes to digital marketing strategies, there's no shortage of creative ideas and solutions to help you attain your company's goals. Both paid advertising campaigns and SEO plans exceed your marketing efforts in different ways; PPC is a short-term, outbound approach whereas SEO is a long-term, inbound approach.
While both strategies accomplish essentially the same thing using different methods, there's a way to build your paid advertising and SEO blueprints so that they actively support and benefit the other. Doing so requires understanding the distinct but complementary roles that each plays in an effective digital marketing strategy.
What Is PPC?
PPC, or pay-per-click advertising, is a type of online marketing where businesses can purchase ad space on search engines or platforms like Google, Bing, and Yahoo. These ads are then displayed to users who are searching for terms related to the products or services that the business offers.
When a user clicks on one of these ads, the business is charged a fee. The amount of the fee depends on how popular the keyword or phrase is that the ad is targeting.
What Is SEO?
SEO, or search engine optimization, is a type of online marketing where businesses optimize their website content and structure to rank higher in search engine results pages (SERPs). SEO is a long-term strategy that focuses on improving your website so that it becomes more visible and relevant to users.
How to Use PPC & SEO Together
PPC and SEO strategies can be used together to achieve digital marketing goals. For example, you could use SEO to improve your website's organic search ranking, which would make it more likely for users to find your site when they search for relevant terms.
Once users are on your site, you could then use PPC ads to target them with specific offers or product recommendations. By using both SEO and PPC together, you can reach a wider audience and generate more leads and sales.
There are a few things to keep in mind when using SEO and PPC together:
- Make sure your website is optimized for SEO before running any PPC campaigns. This will help you get the most out of your PPC spend and ensure that your ads are targeting relevant keywords.
- Use negative keywords in your PPC campaigns to avoid wasting money on clicks from users who are not interested in your products or services.
- Monitor your SEO and PPC campaigns regularly to see what's working and what isn't. Make changes as needed to improve your results.
Implement a Winning Marketing Strategy With Team Triton
By using SEO and PPC together, you can reach more users, generate more leads, and ultimately boost sales. Paid advertising can be a great way to get quick results, while SEO can provide long-term organic growth. By understanding the role that each plays in digital marketing, you can create a strategy that combines the best of both worlds.
To learn more about our superior digital marketing services, contact us online or give us a call at 651.321.0578.