What Are Retargeting Ads?
In an ideal world, a customer would find your website, select a product, and make a purchase. It doesn’t always work that way, though does it? A potential customer might find your website and continue surfing the net without making a purchase. They were so close, yet . . .
With a Retargeting campaign, you can “follow” the visitor after they leave your site. Then, an ad for your product or services appears in their browser, recaptures their attention, and subtlety nudges them back to your website - which then drives more sales back to your website! You can even have different Paid Ads for different products or pages on your site. And with our robust reporting, we’ll let you know exactly how your visitors behave throughout the entire campaign.
The $200 pair of boots you can’t stop staring at. The red convertible on display that goes from zero to 60 in just over four seconds. The black dress that keeps calling your name every time you walk by it, even though you could never justify buying it when you see it. The temptations of window shopping are always abundant and enticing. But in the heat of the moment, it’s hard to pull the trigger on a purchase that’s so seemingly spontaneous.
And yet, the more often you’re confronted with the plausibility of acquiring such prized possessions, the more inevitable it is that you will cave to an impulse purchase. This brings us to the advantages of retargeting ads – a digital marketing tactic comparable to a “soft nudge” for consumers on the fence about enlisting your products or services.
Learn what goes into a successful retargeting strategy and how your business can benefit from these campaigns!
What Are Retargeting Ads?
What exactly are retargeting ads? You can think of retargeting advertising campaigns as gentle reminders to your target audience of why they’d benefit from your business, reinforcing your brand to help your company stand out amidst a sea of online competition.
Research shows that 97% of people who visit your website for the first time will leave without buying anything or reaching out for contact. Now, try to take in account how much of that 97% will never visit your website again unless there is a way to reconnect with them and steer them back in your company’s direction.
Fortunately, there is a way, and that way is through retargeting ads. Retargeting ads are Digital Ads that are only displayed to specific audiences based on their activity while visiting your website. These ads work to “follow” a user, while they browse other websites and can also appear in their social media, feeds after searching for products or services relevant to the ones you provide.
When investing in a retargeting ad campaign, your ads can feel organic to previous website visitors long after they leave your site. When they pop back online, these ads can recapture their attention, subtly nudging them back to your website and ultimately generating more leads and driving more sales.
How Do Retargeting Ads Work?
There are many ways to go about implementing retargeting advertising strategies, but here’s a basic breakdown of how most retargeting ad campaigns work:
- A user visits your website but leaves without making a purchase or taking any action.
- That user starts to see your retargeting ads as they browse other websites, apps, or social media platforms.
- The ads they see are specifically related to the products or services they viewed or clicked on while visiting your website.
- The retargeting ads are structured to make taking action with your business as simple and accessible as possible.
The more you invest in retargeting ads, the more likely you’ll be able to retain the business of website visitors who otherwise may have never revisited your website again.
Why Should Your Business Use Retargeting Ads?
The overall advantage of deploying retargeting ads is to stay fresh on consumers’ minds. This is especially true when they’ve previously shown initiative to make a purchase related to your services or products. More often than not, online consumers will visit several similar websites before making a final purchase, conducting their own research and making comparisons. If your website can stand out even a little bit, that extra retention could be all it takes for a consumer to choose your company over your competition.
In addition to staying on their minds, retargeting ads can be more direct and influential with content, such as providing more incentives for users to click on the ad. This can pertain to anything from exclusive discounts, complimentary consultations, or free quotes.
Retargeting ads also provide intricate performance metrics and reporting analysis for companies to leverage. With custom reporting, you can assess click-through rates, lead conversion ratios, and more. Data collected from retargeting ads paints a better picture of which ads are most effective with your target audience – insights you can use to effectively edit and adjust your campaign as needed.
How to Use Retargeting Ads
There are many ways to utilize retargeting to promote your business and spread awareness of your brand. Browse the web, and you’ll find endless ideas.
- Utilize striking and bold graphic design elements that visually entice your target audience while highlighting your core services.
- Use retargeting ads to send follow up emails to customers who may have added products to their shopping cart but ultimately left the site without completing their purchase.
- Produce dynamic ads that automatically showcase any specific products or services a customer viewed while visiting your website.
- Create different ads for different products or pages on your site, or share engaging video ads that showcase your company in a more inviting, personable way.
Perhaps the most important advantage to retargeting ads is their potential when it comes to personalizing ad content to appease your target audience. Major platforms such as Facebook and Google make it easy to segment your audience based on which pages they visit on your site.
After you know which services or products your audience has been looking at or searching for, you can create various ads tailored to each of those specificities. For example, users who only visited your home page might see ads with more general brand awareness messaging. Those who browsed specific products or service pages (who may be closer to making a purchase decision) will come across content specifically related to the products or services they viewed during their visit.
Partner With Triton for Successful Retargeting Ads
With so many options and opportunities available with every click or search engine inquiry, staying fresh in your prospects’ minds is crucial to improving lead generation. At Triton Commerce, we help businesses keep in touch with their website visitors by creating custom retargeting ad campaigns that directly cater to their consumers’ interests and needs.
Want to keep in touch with prospective clients long after they’ve left your website? Contact Triton Commerce today to get started on plotting your successful retargeting ad strategy!