Long-tail keywords are one of the most important things to consider when optimizing your roofing business’ website for voice search. People speak differently than they type, which means you need to optimize your keywords in ways you never have before.
When you type a phrase, it’s typically in shorthand, as opposed to speaking in full sentences. By taking advantage of long-tail keywords, you can rank in searches that many others don’t, which will often put you ahead of the competition. By using more natural language instead of cut and dry keywords, you can improve your results.
For instance, if a potential customer were to type “roofing companies near me,” a plethora of roofing companies in the Twin Cities would appear. However, if a customer is looking for a roofing company that provides a specific type of roofing and they voice search it by saying, “cedar shake roofing companies in Minneapolis,” different search results will appear. By including long-tail keywords in your roofing website’s copy, in addition to short-tail keywords, you will appear in a variety of different searches. This can help bring in more traffic, drive up your conversion rates, and help you stay competitive with other similar companies.