How to Optimize Your Roofing Website for Voice Search

How to Optimize Your Roofing Website for Voice Search

Voice search is becoming more popular by the day. Click to learn how to optimize your roofing website so it can be found in voice searches.

As technology continues to advance, more and more consumers are using voice search technology to find what they are looking for (as opposed to typing a search into their phone or computer). These days, people are always on the move, whether they are in the car, going between work meetings, or dropping the kids off at school, which is one of the main reasons many users take advantage of hands-free searching.

Depending on the settings of your smartphone or other device, you can activate the search function with a phrase, such as “Hey, Siri,” or “Okay, Google,” or you can manually hit the microphone button. Regardless of how you choose to use the voice search function, the reality is that it’s a convenient, safe, growing way to complete searches and tasks for people constantly on the go. However, voice search presents new challenges for companies who want their products or services to be easy to find online.

If you want your roofing company to show up when someone does a voice search, you’ll need to optimize your website’s SEO. By setting up your roofing website so it’s compatible with a variety of different searching techniques, you’ll have a better chance of ranking among the top sites in various search engines and attracting traffic to your site.

1 Stats on Voice Searches

In the last few years, voice searches have skyrocketed. Introduced nearly a decade ago, voice search took a few years to become a popular way to search for products and services. For awhile, it was just a fun way to ask the internet silly questions and see what it would say in response. But a few years ago, a study predicted that by 2020, almost one-third of all web searches would be voice searches. Another recent study shows the prediction from the 2017 study has almost come true, just a few months into 2020.

One big reason? People aren’t just using their smartphones and computers for voice searches. They’re also using smart speakers, like Amazon’s Alexa and Google Home. One of many reasons consumers love using smart speakers to search is because they’re less likely to get distracted by advertisements or sites that pop up. This makes ranking high in search engines all the more necessary for companies.

According to a recent study, more than 66 million Americans – over a quarter of the population – own smart speakers. Many use their speakers to listen to music, entertain, and order products without having to manually type anything on a screen. If your roofing company or products rank among the top searches, voice search would be more likely to bring relevant traffic to your site, which can increase your business.

2 Directory Listings

Directory listings are critical to establishing your roofing company as a reputable business in your area. While different directories have different criteria that determines whether you can be listed on their site and for how long, there are a few directories that are well-known and will help establish you as a leading roofer. These directory listings include:

  • Google My Business
  • Yelp
  • Angie’s List
  • The Better Business Bureau
  • These directories are known for helping small businesses get their names out to potential customers. At times, directory listings may appear ahead of any of your web pages in both voice and traditional search, so it’s important to have your business established on one or more of these directories. To learn more about how directories can help your roofing company with voice searching, contact Triton Commerce today.

3 Online Reviews

Just like with traditional search engines, online reviews matter a great deal in voice search. If a potential customer searches for your roofing company, chances are they’ll dive into what other customers had to say about your services. Several studies show that up to 88% of consumers trust what others say in reviews. If your roofing company has a plethora of poor reviews, many potential customers will be deterred from visiting your site or doing business with you.

Even though online reviews can hurt your business, you still need to encourage your customers to leave them. This will help establish you as a reputable roofer in your area and make your website readily available for customers to find, whether they’re using voice search or more traditional search methods. By encouraging reviews and interacting with your customers, you can establish your roofing company as experienced and credible.

4 Mobile-Friendly Site

In today’s world, it’s not enough to have a website; Your website must also be mobile-friendly. If not, it will look strange and confusing to anyone who tries to access it from their smartphone. Additionally, Google now ranks sites based not only on SEO, but also on whether or not they are responsive.

With a responsive website, the site adjusts to the user’s screen size, whether it is a phone, tablet, or computer. This allows potential customers to navigate your site easily, discover the services you offer, and much more. To learn more about how a mobile-friendly site can help you rank on Google and attract customers, Contact Triton Commerce today.

5 Long-Tail Keywords

Long-tail keywords are one of the most important things to consider when optimizing your roofing business’ website for voice search. People speak differently than they type, which means you need to optimize your keywords in ways you never have before.

When you type a phrase, it’s typically in shorthand, as opposed to speaking in full sentences. By taking advantage of long-tail keywords, you can rank in searches that many others don’t, which will often put you ahead of the competition. By using more natural language instead of cut and dry keywords, you can improve your results.

For instance, if a potential customer were to type “roofing companies near me,” a plethora of roofing companies in the Twin Cities would appear. However, if a customer is looking for a roofing company that provides a specific type of roofing and they voice search it by saying, “cedar shake roofing companies in Minneapolis,” different search results will appear. By including long-tail keywords in your roofing website’s copy, in addition to short-tail keywords, you will appear in a variety of different searches. This can help bring in more traffic, drive up your conversion rates, and help you stay competitive with other similar companies.

6 Google Local Services Ads

If you own a small roofing business in the Twin Cities area, chances are you’re having a hard time getting your website to rank amongst the bigger, more well-known companies. Google local service ads may provide a solution. Even better, you don’t have to pay to use this feature until you start getting leads.

Google local service ads allow you to appear higher in search results at no cost to you until you get a lead. Plus, just one conversion is typically enough to offset the cost of the ad. With your website optimized for both voice and traditional search, your roofing company’s Google local services ads will push your company above the companies with bigger budgets for paid advertising, driving in more online traffic that you can potentially convert to leads.

If you need help with digital marketing for your business, contact Triton Commerce today!

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