In today’s digital marketing world, search engine optimization (SEO) remains as crucial as ever to give your roofing company a leg up on the competition. If you’re still not hip to one of the most utilized digital marketing services out there, SEO is the incorporation of thorough keyword research on your website’s content that will help your site rank higher on search engine results, gain more organic traffic, and generate more leads.
Even if you provide the most incredible, awe-inspiring, too-good-to-be-true roofing contractor services known to mankind, the fact remains that if your roofing company website isn’t ranking high in the search engine results, you’re missing out on plenty of business.
In fact, it’s reported that 97% of search engine users search online to seek out local businesses, with more than 50% of Google searches including the words “near me” resulting in a store visit from the searcher. You can also assume that your competition is currently trying to do whatever it takes to give their own Google page rankings a boost as well.
Over half of all online traffic is the result of an organic search, which means if your roofing company doesn’t show up when someone types “Minnesota roofing contractor” in their search bar, it’s hard to even calculate how much potential business you’re missing out on.
The good news is that you don’t need a Nobel Prize in literature to write quality content for your website that incorporates successful SEO tactics!
Any roofing company looking to gain an edge on their local competition should take a look at these four roofing SEO tips that can help your business outrank your competitors.
1) Location Is Everything
As mentioned before, when people find themselves in dire need of a roof repair, more often than not they’re going to type the words “roof repair near me” into Google. Your roofing company needs to capitalize on implementing sufficient local search optimization into your website, so your business can get noticed by nearby customers in desperate need of your roofing services.
Here are just a few of the ways to implement local search optimization in your roofing company website:
- Set up a Google My Business listing
- Incorporate local target keywords into your website’s title tags, headers, meta descriptions, and content
- Ensure your online business profiles include accurate and updated information and descriptions
- Write location and landing pages for your website
- Produce more localized content through blogs, social media, etc.
Be sure to research what the most relevant and popular local roofing SEO terms are and start incorporating them into all elements of your roofing company’s website and content to help boost your local online presence.
2) Get Your Keywords Straight
Knowing the right keywords to implement into your roofing SEO strategy is arguably the most important part of the entire process. The more relevant and applicable roofing terms you have incorporated into the content of your website, the more frequently your website will appear on pertinent search results.
This is also an opportunity for you to get more specific in regards to the exact target audiences you want to reach (and persuade away from your competitors).
The three basic types of roofing keywords to target are:
- General Roofing Keywords: These are the essential keywords that just about everyone types into Google when looking for roofing companies.
Examples include: “roofing services,” “Minnesota roofing contractor,” “roofing services near me,” “quality roofing services,” etc.
- Specific Roofing Keywords: This is where you get more direct and detailed with your keywords, targeting specific roofing services, materials, etc. that people are searching for.
Examples include: “Minneapolis roof replacement company,” “asphalt shingles roofing contractor,” “Twin Cities metal roofing installer,” etc.
- Structured Roofing Keywords: Sort of the in between keyword category of general and specific keywords, structured roofing keywords focus on the types of roofing services your company offers.
Examples include: “commercial roofing services,” “emergency roof repair,” “storm damage roof repair,” etc.
Build Up Those Links
Another big component of ranking higher in search engine results is through proficient link building. Part of how search engines assess your website for rankability is the quality and quantity of links that link back to your roofing company website. Visitors to sites that link back to your roofing company website can do wonders for boosting traffic and generating leads, and the more backlinks you’re able to accumulate, the bigger your online presence becomes.
When your roofing company invests in a proficient link building strategy, your website will be more susceptible to building relationships with other relevant companies, sites, or blogs, as well as enhancing your brand building and sending more referral traffic to your site.
The most popular way to build up your backlinks is through connecting with relevant and reputable online resources, such as blog posts, research or study guides, or well-designed infographics.
You’ll also want to make sure your current roofing website has plenty of inbound links that link readers to all of your roofing services and contact information. Be sure to inspect your website for any dead or broken backlinks, or links to web pages that aren’t working or have a 404 error message, which can negatively affect your Google Page rankings.
4) Be as Mobile-Friendly as Possible
More and more consumers are using their mobile devices to not only research what companies they want to work with, but also to finalize transactions. This means your roofing website needs to be completely optimized for enhanced mobile performance.
Over 60% of all online searches are performed through mobile devices, and on top of that, it’s estimated that nearly half of mobile device users who encounter slow or dated websites through their smartphone internet browser ultimately resort to a competitor’s website due to frustration and impatience.
The more mobile friendly your roofing company website is, the better it will perform in search engine results. Load time is essentially the biggest factor in determining mobile-friendliness, and some simple ways to reduce overall mobile website load time include compressing your images and content, leverage your browser caching, or utilize Accelerated Mobile Pages as your site’s HTML framework.
If you’re able to generate quicker load times and better mobile formatting than your competitors’ sites, then you’ll have more satisfied leads spending more time on your mobile roofing website.
Trust the SEO Experts
At the end of the day, you got roofs to worry about! Juggling all your roof repair projects with implementing proper SEO strategies into your website can prove to be quite the task.
If you’re interested in learning how professional SEO tactics will help your roofing website outrank your competitors, Triton Commerce is here to help! Contact us and get started on your free Digital Marketing Blueprint to help us create custom digital marketing solutions that best suit your roofing company needs. Get My Free Proposal