3 Ways to Improve Your Roofing Website Conversions
Try to envision your current roofing company website through the eyes of a potential customer.
Try to assess what your current website design, performance, and accessibility look and feel like through a completely neutral, objective perspective.
If your honest and unbiased evaluation of your website produced an entirely favorable and utterly flawless review, please go back to whatever it was that you were doing. Apparently, your roofing website is completely perfect!
On the other hand, if your earnest assessment of your roofing website forced you to acknowledge some virtual blemishes that could be negatively affecting your company’s potential, it’s probably in your best interest to continue reading this article. Like it or not, the quality, design, and performance of your roofing website could be what’s holding your roofing company back from lead generation and sales conversion numbers.
Take a look at these web design stats that highlight the importance of a functional and visually appealing website for converting more roofing leads:
- 38% of website visitors will leave a website if the design or content is unappealing
- 48% of online consumers say the design of a website is the number one factor that determines how credible a business is
- 89% of website visitors will switch over to a competitor’s website after a poor user experience
- 88% of website visitors are less likely to ever return to a website after experiencing poor website usability
If these statistics tell you anything, it’s that an inefficient website will turn away potential clients, ultimately leading to less lead conversion rates.
If your roofing company wants to score more leads and higher sales figures, these essential website tips are a must!
Beautiful & Efficient Web Design
As the statistics above highlighted, a visitor’s first impression of your roofing website is essentially the make-or-break formula that inclines them to do business with your company.
Your roofing website’s look, feel, and performance can help you establish trust, interest, and ultimately more leads for your business.
Every professional web design should encompass the following traits:
- Custom branding web design to distinguish and separate your roofing company from the competition
- Clear, concise, and consistent web design and formatting that’s both unique and appealing without bombarding users with colors, fonts, images, etc.
- Accessible navigation, proficient loading times, and mobile-friendly performance
- Original and compelling content that produces and maintains a reader’s intrigue
- Convenient and visible call-to-action prompts and buttons to encourage the visitor to enlist your services and products
Attractive and effective web design is the first step to converting more roofing leads by establishing credibility with online visitors and engaging them with a sleek, modern, and distinctive roofing website.
Effective, Built-In SEO Strategies
Once your roofing website is looking bold and striking while performing at a high quality, it’s time to start applying built-in search engine optimization (SEO) tactics that will increase your online presence, as well as your search result rankings. Effective SEO strategies are the ultimate long-term plan for lead generation and sales conversion.
Specific SEO tactics your roofing website needs to incorporate to gain more organic website traffic include:
Quality Keyword Research
Performing thorough keyword research that implements specific, relevant words and phrases your potential customers are searching for into the content of your roofing website.
This tactic utilizes blogging, infographics, social media, or other forms of content marketing to increase the number and quality of inbound links to your roofing website to strengthen your search engine rankings.
Updating every aspect of your website’s content and performance to appease search engines to assess and rank your key search results. This is done through mobile-friendly design, proper meta and title tags, sharing relevant and engaging content, and more.
Local SEO Strategies
Quality local optimization will implement specific SEO tactics to help expand brand awareness through review sites, Google Maps, and Google My Business and increase your online presence on a regional level.
Custom Landing Page Design
Create custom landing pages that emphasize a well-defined message and objective to expand your reach to prospective customers who are ready to enlist your services.
When you have all of these SEO strategies firing on all cylinders, you’re doing wonders for increasing the visibility of your roofing website, as well as rising up the ranks for all relevant and organic, roofing-related search engine results.
Focus on Conversion Rate
You’ve got the gorgeous, professional-looking web design, and you’ve implemented all the necessary SEO strategies; now it’s time to zero in on converting all those newfound roofing leads into sales!
Conversion rate refers to the ratio of the total number of visitors to your roofing website to the amount of those visitors who take a desired action on your services or products. When your roofing website is specifically designed for converting visitors into customers, your conversion rate will continue to increase year after year.
For your roofing website to cater toward increasing your conversion rate, your website should incorporate the following design elements:
- Compelling, visible, and accessible Call-to-Action prompts, available through text, links, buttons, image, animations, or video
- Efficient content flow that’s designed to reduce the gap between a first visit and a lead or sale capture
- Creating an entirely functional, easy-to-navigate user experience
- Custom performance reporting that grants you access to metrics detailing what digital marketing strategies and design elements are proving successful
Remember, as much as your roofing website needs quality visuals, content, and SEO, it also needs to be designed and optimized for visitors to act upon your roofing services. The easier you can make it for visitors to utilize your services, contact your company, or fill out a free quote form on your roofing website, the easier it will be to convert more quality roofing leads.
Convert More Roofing Leads with Custom Web Design Solutions
As you can see, there are essentially three acts of web design that play into converting more roofing leads: Appearance, functionality, and accessibility. The more you can implement all of these elements into the design and performance of your roofing website, the more motivated visitors will be to book your roofing services.
When you need custom web design solutions to help your roofing company generate and convert more leads, Triton Commerce has the resources and experience to separate your business from the rest of the pack!
Contact us today to learn more about how our custom web design services can enhance your roofing website, or ask us about our free Digital Marketing Plan services designed to help assess where your current website is falling short.