A major part of creating a lead-generating website is optimizing the content for search engines like Google. SEO is an acronym that stands for “search engine optimization.” Generally speaking, SEO is the process of improving your website’s visibility and ranking on search engine result pages, also known as SERPS.
On a basic level, search engines are looking for websites that:
- Provide relevant, high quality information
- Are fast and mobile-friendly
- Include content that captures (and holds) your audience’s attention
Part of SEO is using keywords to enhance the content of your website. By using the words or phrases that customers typically search for when looking for roof repair or replacement for instance, your website is more likely to show up on the first page of results. SEO keywords need to be specific to your business (industry), your location, and the roofing and exterior construction services you provide. By incorporating the right keywords in your content, you can establish your roofing company as the industry leader in your location, which is especially useful in the very competitive field of roofing and exterior remodeling.
When you partner with Triton Commerce, we’ll do comprehensive research into your industry and discover the words and phrases that are searched most. From there, our content team will create optimized content to get your website to rank better on the top search engines, helping to bring more leads to your website.