Top 3 Marketing Tools to Get New Leads For Your Roofing Company

There are a variety of marketing tools that can be used to drive in leads to your business, but we’ve narrowed it down to our top three choices. Click to learn which tools our experts recommend to help you gain new leads online for your roofing company.

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Are you a business owner looking to reach a larger audience online? Are you trying to draw more potential customers to your roofing company’s website and close on those leads? If so, you’ve come to the right place. At Triton Commerce, we provide custom digital marketing solutions to help roofing companies increase their leads and conversion rates. And while there are a variety of valuable marketing tools for business owners, we believe there are three that are a cut above the rest, especially when it comes to roofing companies looking to grow above and beyond their top competitors.

1 Lead Converting Website

When you’re looking to generate more leads for your roofing business, there are many things you can do to make your website more effective. The first step is to build a performance-driven website that is responsive, user-friendly, and optimized to get the highest ROI possible on your marketing dollars.

An effective, lead-converting website must have:

A Clear Message - When potential customers visit your website, they want to immediately know the roofing services you offer and why they should hire your company for their roofing needs. Homeowners shouldn’t have to click through multiple pages to find out what your roofing company specializes in. From the homepage to the contact form, your website should clearly show who you are and what you’re key differentiating factors are.

When we design a website at Triton, we take time to get to know your business and discover what you want to communicate to potential and existing customers. Our Content Specialists use the information we’ve gathered from our Kickoff Meetings with you to write original, optimized content that captures your brand’s voice and conveys your company’s most important messages. Effective web copy is critical for drawing in your target audience and keeping them on your site long enough to convert from a prospect to a qualified lead.
Strong Calls to Action - You should include calls-to-action throughout every page of your website. A call to action, or CTA, is a specific phrase that encourages your website visitors to take action. Often, a CTA will appear as a button or link on your website that directs visitors to complete a contact form, book an estimate, or place a call to your roofing company. The wording used in your CTAs will vary depending on what specific action you want users to take next.

CTA examples include, but are not limited to: “Get Started Today,” “Contact Us,” “Request a Free Quote,” and “Schedule a Consultation.”
Intuitive Navigation - Navigation is often one of the most overlooked aspects of building a lead-generating website for a roofing company. When customers land on your site, they should be able to easily find what they’re looking for. If your website’s navigation is confusing, some potential customers will be left feeling confused and will leave your website to go elsewhere.

So what does intuitive navigation look like? Clickable buttons and a design that encourages users to strategically flow from page on your site to the next. Your site should have a landing page for each of your main roofing or exterior remodeling services, as well as subpages that describe each individual product or service. Studies have shown that providing intricate details of your services on each landing page, such as proof of credibility, can absolutely lead to more conversions.

2 SEO

A major part of creating a lead-generating website is optimizing the content for search engines like Google. SEO is an acronym that stands for “search engine optimization.” Generally speaking, SEO is the process of improving your website’s visibility and ranking on search engine result pages, also known as SERPS.

On a basic level, search engines are looking for websites that:

Provide relevant, high quality information
Are fast and mobile-friendly
Include content that captures (and holds) your audience’s attention

Part of SEO is using keywords to enhance the content of your website. By using the words or phrases that customers typically search for when looking for roof repair or replacement for instance, your website is more likely to show up on the first page of results. SEO keywords need to be specific to your business (industry), your location, and the roofing and exterior construction services you provide. By incorporating the right keywords in your content, you can establish your roofing company as the industry leader in your location, which is especially useful in the very competitive field of roofing and exterior remodeling.

When you partner with Triton Commerce, we’ll do comprehensive research into your industry and discover the words and phrases that are searched most. From there, our content team will create optimized content to get your website to rank better on the top search engines, helping to bring more leads to your website.

3 PPC Ads

Pay-per-click advertising (PPC) is one of the most effective tools to drive real, measurable results for your roofing business. With PPC, you set a budget for how much money you’ll spend on your advertising and bid on certain keywords and phrases.

Every time someone clicks on one of your ads, you’ll pay a small charge for that person to be sent to your website. If your website and content are optimized, the leads your PPC ads bring in should lead to conversions. And if you convert the lead, the cost of the click will be considered minimal since you’ll hopefully make a significant profit out of the conversion and sale!

At Triton Commerce, create unique PPC campaigns designed to help you reach your target audience, connect with customers who are ready to buy, and reconnect with previous customers and website visitors. We’ll take care of every aspect of your ad campaign, from designing the ad to writing the ad copy to setting a budget to measuring performance.

If you need help getting and converting leads for your roofing company online, contact Triton Commerce today! We can create a custom digital marketing strategy tailored to your specific goals and budget.