Why Your Roofing Company Needs More Than a Website to Get Leads Online

A newly designed, clean website is not the only thing you need to bring in more customers for your roofing business. Click to learn what else you need to get more leads, which can ultimately result in more conversions.

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Is your roofing business struggling to get leads? Are you having a difficult time driving traffic to your existing website, or do you not have a website at all? In today’s competitive digital world, most roofing companies will need much more than a simple website in order to increase web traffic.

Of course, sprucing up your web design to make it more modern-looking is important. However, that’s generally not enough to produce real results for your business on its own. Along with a well-designed site, you need a comprehensive digital marketing strategy that includes local SEO, PPC and other digital advertising solutions if you really want to reach your target audience.

Let’s take a closer look at some of the most important digital marketing trends and discuss how you can leverage them to grow your roofing business.

1 If They Don’t Already Know You, They Can’t Find You

If you don’t already have a website for your roofing company, you’re probably falling behind your competitors. In today’s world, most people don't go to the phonebook to find roofers. Instead, they’ll do a search online to find the best service providers in their area. If you don’t have a state-of-the-art website to display your products or services and explain what sets you apart from your competitors, many of your potential customers will never even know you exist.

And unless you happen to have a friend or family member who is a digital marketing expert, you’ll need some professional help to get your website up and running. Our team at Triton Commerce can build a modern, responsive web design backed by a digital marketing strategy that drives relevant customers to your site. We provide carefully crafted SEO content, paid ads, and more.

2 A Static Website Doesn’t Rank on Search Engines

You’ve revamped your website to bring in leads, so you’re set, right? Wrong, sorry! Investing in an SEO-optimized, user-friendly website is a good first step, but it’s just that… the first step.

While SEO-rich content is great for bringing in leads and getting your site to appear at the top of search engine results pages, it’s not something you can create just once and then quit. If your website is static (meaning that it went live and nothing was updated ever since), then it’s probably not going to rank high. For that, you need to update your website content on a regular basis.

Fresh, ongoing content is a key ingredient to any successful SEO and digital marketing strategy. Updating content and creating new pages provides search engines with the keyword-rich “food” they need to keep your website ranking. If you need help creating ongoing SEO content, contact Triton Commerce. We’ll create a custom content strategy designed to keep your website relevant and competitive.

3 Your Competitors Are Executing an SEO Strategy

Still not convinced about the need for digital marketing and SEO strategies? We can almost guarantee your top competitors are using SEO, PPC, and other digital marketing solutions to fuel their leads and conversions, which ultimately means more business for them and less for you.

Whether your target audience is located in a large or small area, having a solid SEO strategy is critical for the success of your roofing and exterior construction business. In a small area, the chances are that community members will do business with the companies that have been around for years. If you have recently started, you need to have a good strategy in place to compete with these other companies. On the other hand, if your business has been around for years, you’ll want to continue to remain relevant and compete with newer companies that are incorporating digital strategies.

If you are in a large area full of businesses similar to your own, investing in a digital marketing strategy is critical to your success. When someone searches for “roofing companies near me,” you want to show up on that first page of results. There are countless roofing companies in the Twin Cities area, and the companies that put the most effort into SEO, advertisements, and other marketing strategies are going to appear on the top page of results. To keep up with your competitors, you need to consult with a digital marketing firm to implement a strategy, so you can get as many leads as possible.

4 Paid Ads Can Push Your Company To Those Already Searching

Another beneficial way to bring potential customers to your roofing website is to invest in a pay-per-click (PPC) campaign. When you come to Triton, we will explain the benefits of PPC and why it would be effective for your business. Essentially, PPC allows you to bid on certain keywords to get your website to appear at the top of web searches. As soon as someone clicks on the link to your site, you are assessed a slight fee, which is inconsequential if that lead turns into a significant sale for you. If you have recently updated your website to include customized SEO, the chances are that you’re not ranking yet on search engines because it takes some time to rank. However, by utilizing a PPC campaign, you can make advertisements for your roofing business appear in multiple searches.

Contact Triton Commerce today for a customized digital marketing strategy for your business! We can create a strategy tailored to your company, the goals you have, and work with you to set a digital marketing budget that works for you.