As technology and convenience continues to advance, more consumers are using voice search technology to find what they are looking for (as opposed to typing a search into their phone or computer). People are always on the move, whether they’re in the car, going between work meetings, or dropping the kids off at school, which has created a significant push for many users taking advantage of hands-free searching.
Depending on the settings of your smartphone or other device, customers can activate a search simply by saying “Hey, Siri,” or “Okay, Google”. Regardless of how they choose to use the voice search function, the reality is that it’s a convenient, safe, growing way to complete searches and tasks for people constantly on the go. With that, voice search presents new challenges and opportunities for your HVAC company when it comes to your products and services being presented online.
To show up when someone does a voice search for furnace repair for instance, you’ll need to optimize your website’s SEO. By setting up your HVAC website so it’s compatible with a variety of different searching techniques, you’ll have a better chance of ranking among the top sites in various search engines and attracting traffic to your site.