Long-tail keywords are one of the most important things to consider when optimizing your HVAC business’ website for voice search. Everyone speaks differently than they type, which means the keywords on your website need to be optimized accordingly.
When consumers type a phrase, it’s typically in shorthand, as opposed to speaking in full sentences. By taking advantage of long-tail keywords, your website can rank in searches that many others don’t, which will often put you ahead of the competition. By using more natural language instead of cut and dry keywords, you can improve your results!
For instance, if a potential customer were to type “HVAC companies near me,” a plethora of HVAC companies in the Twin Cities would appear. However, if a customer is looking for a HVAC company that provides a specific central air unit for example and they voice search it by saying, “Trane HVAC companies in Minneapolis,” different search results will appear. By including long-tail keywords in your HVAC website’s copy, in addition to short-tail keywords, you will appear in a variety of different searches. This can help bring in more traffic, drive up your conversion rates, and help you stay competitive within your industry.