How to Optimize Your HVAC Website for Voice Search

Voice search is becoming more popular by the day. Click to learn how to optimize your HVAC website so it can be found in voice searches on Google and other search engines.

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As technology and convenience continues to advance, more consumers are using voice search technology to find what they are looking for (as opposed to typing a search into their phone or computer). People are always on the move, whether they’re in the car, going between work meetings, or dropping the kids off at school, which has created a significant push for many users taking advantage of hands-free searching.

Depending on the settings of your smartphone or other device, customers can activate a search simply by saying “Hey, Siri,” or “Okay, Google”. Regardless of how they choose to use the voice search function, the reality is that it’s a convenient, safe, growing way to complete searches and tasks for people constantly on the go. With that, voice search presents new challenges and opportunities for your HVAC company when it comes to your products and services being presented online.

To show up when someone does a voice search for furnace repair for instance, you’ll need to optimize your website’s SEO. By setting up your HVAC website so it’s compatible with a variety of different searching techniques, you’ll have a better chance of ranking among the top sites in various search engines and attracting traffic to your site.

1 Stats on Voice Searches

In the last few years, voice searches have skyrocketed. Introduced nearly a decade ago, it took a couple of years for voice search to become a popular option for finding products and services online. For awhile, it was just a fun way to ask the internet silly questions and see what it would say in response. However a recent study predicted that by the end of 2020, almost one-third of all web searches will be voice searches. One big reason? People aren’t restricting voice searches to only being done on their smartphones or computers. They’re also using smart speakers, like Amazon’s Alexa and Google Home. One of many reasons consumers love using smart speakers to search is because they’re less likely to get distracted by advertisements or sites that pop up. This makes ranking high in search engines all the more necessary for companies.

Today than 66 million Americans – which is over a quarter of the population – own smart speakers. Many individuals use their speakers to listen to music, entertain, and order products without having to manually type anything on a screen. If your HVAC company or your specific services rank among the top searches, voice search would be more likely to bring relevant traffic to your site, which can increase your business.

2 Directory Listings

Directory listings are critical to establishing your HVAC company as a reputable business in your area. While different directories have different criteria that determines whether you can be listed on their site and for how long, there are a few directories that are well-known and will help establish you as a leading HVAC business. These directory listings include:

Google My Business
Yelp
Angie’s List
The Better Business Bureau

These directories are known for helping small businesses get their names out to potential customers and returning companies like your own as a returned result of a voice search. At times, these directory listings may appear ahead of any of your web pages in both voice and traditional search, so it’s important to have your business established on one or more of these directories. To learn more about how directories can help your HVAC company with voice searching, contact Triton Commerce today.

3 Online Reviews

Just like with traditional search engines, online reviews matter a lot when it comes to voice searches. If a potential customer searches for your HVAC company, chances are they’ll dive into what other customers had to say about your services. In fact, several studies show that up to 88% of consumers trust what others say in reviews. If your HVAC company has a plethora of poor reviews, many potential customers will be deterred from visiting your site or doing business with you.

Even though online reviews can hurt your business, you still need to encourage your customers to leave them. This will help establish you as a reputable HVAC company in your area and will also make your website readily available for customers to find while using voice search. By encouraging reviews and professionally responding quickly to each review, you can establish your HVAC company as experienced and credible -- which in turn will feed the SERP “food” to search engines.

4 Mobile-Friendly Site

In today’s world, it’s not enough to have a website; your website must also be mobile-friendly. Not only do unresponsive sites provide for a poor user-experience for anyone who tries to access it from their smartphone, additionally Google now ranks sites based not only on SEO, but also on whether or not they are mobile responsive.

With a responsive website, the site adjusts to the user’s screen size, whether it is a phone, tablet, or computer. This allows potential customers to navigate your site easily, discover the heating and cooling services you offer, and much more. To learn more about how a mobile-friendly site can help you rank on Google and attract customers, Contact Triton Commerce today.

5 Long-Tail Keywords

Long-tail keywords are one of the most important things to consider when optimizing your HVAC business’ website for voice search. Everyone speaks differently than they type, which means the keywords on your website need to be optimized accordingly.

When consumers type a phrase, it’s typically in shorthand, as opposed to speaking in full sentences. By taking advantage of long-tail keywords, your website can rank in searches that many others don’t, which will often put you ahead of the competition. By using more natural language instead of cut and dry keywords, you can improve your results!

For instance, if a potential customer were to type “HVAC companies near me,” a plethora of HVAC companies in the Twin Cities would appear. However, if a customer is looking for a HVAC company that provides a specific central air unit for example and they voice search it by saying, “Trane HVAC companies in Minneapolis,” different search results will appear. By including long-tail keywords in your HVAC website’s copy, in addition to short-tail keywords, you will appear in a variety of different searches. This can help bring in more traffic, drive up your conversion rates, and help you stay competitive within your industry.

6 Google Local Services Ads

If you own a small HVAC business in the Twin Cities metro, chances are you could be having a hard time getting your website to rank amongst the bigger, more well-known companies. Google local service ads may provide a solution.

Google local service ads allow your HVAC company to appear higher in search results at no cost to you until you get a lead. Plus, just one conversion is typically enough to offset the cost of the ad. With your website optimized for both voice and traditional search, your HVAC company’s Google local services ads will push your company above the companies with bigger budgets for paid advertising, driving in more online traffic that you can potentially convert to leads.

If you need help with digital marketing or any of the voice search trends mentioned above, contact Triton Commerce today. We’re here to help you achieve the results that you’ve been wanting!