No matter what business you run, digital marketing is king. Adhering to the Google algorithm to create organic traffic for your HVAC business may seem like a daunting task, but it will prove useful if done right.
Your HVAC company most likely houses highly trained professionals to take care of all things heating, cooling, and air quality. But what about search engine optimization (SEO)?
You already have a leg up on your competition as far as the quality of work you perform, the customer service you show, and the convenience you provide. But how can people find your business?
Finding a local HVAC technician is as easy as typing into Google. In fact, 46% of all Google searches are for local goods and services. That means even if you provide the best HVAC services in your city, the way your future customers find you is by optimizing your presence on the internet.
When someone's A/C or furnace breaks down, you want their Google search to land right on your phone number or website.
If you’re not a writer, don’t worry. Writing for search engine optimization doesn’t mean grand, triumphant copywriting that’s flashy and luxurious – it’s much more straightforward. Having conversational but helpful writing across your website provides a fun, educational experience that could turn into future work for your company.
Here are five SEO tips to help you outrank your competition!
Write Straightforward and Simple Copy
Did you know that the average American can only read at an 8th grade level? This should be heavily considered when you write content for your website. Aim for a tone that’s helpful and friendly, keeping industry jargon at a minimum.
You want to make your readers more comfortable learning the ins and outs of your industry, not intimidate them. Showing your knowledge and ability to communicate it to an amateur with complete transparency is a surefire way of turning a reader into a customer.
Don’t Write Big Blocks
Since many Americans are not avid readers, the way you form your sentences and paragraphs plays a huge role in the information readers pick up. Even avid readers can find large block paragraphs intimidating, clunky, and disorganized when it comes to writing for your website.
Large block paragraphs may contain vast amounts of useful information at a cost. Too much info that’s squeezed together negates people’s desire to process all the information. So that’s why breaking up your paragraphs into shorter ones will help readers soak up all the information about your industry and the work you do.
Two to four lines for each paragraph has proven to be optimal for readers seeking important information.
Keywords Are Everything
Getting the right keywords down for your website is the difference between making and breaking your company.
Content on a website page should generally be around 500 to 1,000 words, but the couple of keywords you place within your content will prove to be the most potent! And the more your keywords pertain to specific parts of your company and your service, the more your website will show up on google searches.
Here are a couple examples:
A/C repair is your HVAC company’s bread and butter. Within the content you create, fitting “24/7 emergency A/C repair” is crucial for the Google algorithm to recognize your company’s specialization in this service.
Now let’s say winter is creeping up in the cities you service, and you want to start growing traffic toward your furnace or boiler services. Having specific heating keywords on your website will direct traffic right to you. “Furnace repair and installation” or “boiler repair and replacement” within the confines of your content is the best way to go.
Location, Location, Location
One of the most common pairs of words on the tail end of a google search is “near me.” In fact, 86% of consumers rely on the internet to find local businesses.
Building your local search engine optimization is critical in directing traffic to your website.
Here are some quick ways to increase your local search engine optimization:
- Use local target keywords such as “24/7 emergency HVAC repair Minneapolis.”
- Create a business listing with google
- Keep your website updated
Another way to grow organic traffic to your website is by location pages. Let’s say the internet is like a highway. Websites represent towns and cities, while the actual highway itself is the search engines. Think of location pages as exit ramps, clearly stating where this exit is going and what to expect when you arrive.
Making location pages that host your HVAC companies unique proposition values (UVPs) while consistently targeting your desired locations will greatly improve the chances of someone landing on your website.
For instance, let’s say Becky is a woman in her mid 40s and lives in Minneapolis. Her A/C breaks down on a hot day. She googles “emergency A/C repair near me.”
If your HVAC business services Minneapolis, and your website consistently puts out these location pages, the better chance Becky will land right on your website.
Include Internal Links
If you’ve read this far, then you’ve seen certain words highlighted. Using links to certain parts of your website is a must when it comes to digital marketing.
Link building is done best when there are quality links and plenty of them. Taking keywords and making them a door to your many services will help keep people learning on and about your website.
Any part of your website that can be back-linked, should be if your content touches on the subject. This will strengthen your author’s credibility score with the Google algorithm while giving your future customers more reasons to click on your website.
Contact Triton for Your SEO Needs
We know that digital marketing is the last of your concerns when it comes to your business. You’re worried about giving your customers top-notch service, not organic traffic on the internet.