Top 3 Marketing Tools to Get New Leads For Your HVAC Company

Top 3 Marketing Tools to Get New Leads For Your HVAC Company

There is an ever growing variety of marketing tools that can be used to attract quality leads to your HVAC business online -- we’ve narrowed it down to our top three choices. Read on to learn which tools our experts recommend to help you gain new leads online for your company today.

Are you a business owner looking to reach a larger audience online? Are you wanting to find a way to not only attract new leads to your HVAC company’s website, but also increase the closing ratio of those leads? If so, you’ve come to the right place. At Triton Commerce, we provide custom digital marketing solutions to help heating and cooling service providers increase their leads and conversion rates. And while there are a variety of valuable marketing tools for business owners like yourself, we believe there are three that are a cut above the rest, especially when it comes to HVAC companies looking to grow above and beyond their top competitors.

1 Lead Converting Website

When you’re looking to generate more leads for your HVAC business, there are several key opportunities you have for expanding your online presence. The first step is to build a performance-driven website that is responsive, user-friendly, and optimized to get the highest ROI possible on your marketing dollars.

An effective, lead-converting website must have:

  • A Clear Message - When a potential customer first visits your site, they immediately want to know each of the heating and cooling services you offer and why they should hire your company for their current HVAC needs. A homeowner shouldn’t have to click through multiple pages to find out what your company specializes in. From the homepage to the contact form, your website should clearly show who you are and what your key differentiating factors are.

    Before we design a website at Triton, our team takes time to get to know your business and discover what value propositions we can communicate to potential and existing customers. Our Content Specialists use the information we’ve gathered from our Kickoff Meetings with you to write unique, optimized content that captures your brand’s voice and conveys your company’s most important messages. Effective web copy is critical for attracting your target audience and keeping them on your site long enough to convert from a prospect to a qualified lead.
  • Strong Calls to Action - Every page of your website should include calls-to-action. A call to action, or CTA, is a specific phrase that encourages site visitors to take action. Often, a CTA will appear as a button or link that directs site visitors to complete a contact form, book an estimate, or place a call to your HVAC company. The wording used in your CTAs will vary depending on what specific action you want users to take next.

    CTA examples include, but are not limited to: “Get Started Today,” “Contact Us,” “Request a Free Quote,” and “Schedule a Consultation.”
  • Intuitive Navigation - Website navigation is often one of the most overlooked aspects of building a lead-generating site for a HVAC company. When customers and leads alike land on your site, they should be able to find exactly what they’re looking for quickly and easily. If your website’s navigation is confusing, potential customers may be left feeling confused and leave your website to go elsewhere.

    So what does intuitive navigation look like? Clickable buttons and a design that guides users to strategically flow from one page on your site to the next. Your site should have a landing page for each of your main HVAC services, as well as subpages that describe each individual product or service offered. Studies show that providing intricate details of your services on specific pages, such as proof of credibility, can absolutely lead to more conversions.

    2 SEO

    A major part of creating a lead-generating website is optimizing the content for search engines like Google. Generally speaking, search engine optimization (SEO) is the process of improving your site’s visibility and ranking on search engine result pages, also known as SERPS.

    On a basic level, search engines are looking for websites that:

    • Provide relevant, high quality information consistently
    • Load quickly and are mobile-friendly
    • Include content that captures (and holds) your audience’s attention

    One element of SEO is using keywords to enhance the content of your website. By using the words or phrases that customers typically search for when looking for heating or cooling repair or replacement for instance, your website is more likely to show up on the first page of results. SEO keywords need to be specific to your business, your location, and the HVAC services you provide. By incorporating the right keywords in your content, you can establish your HVAC company as the industry leader in your location, which is especially useful in the very competitive industry that you’re in.

    When you partner with Triton Commerce, we’ll do comprehensive research into your industry and discover the words and phrases that are searched most. From there, our content team will create optimized content to get your website to rank better on the top search engines, helping to bring more leads to your website.

    3 PPC Ads

    Pay-per-click advertising (PPC) is one of the most effective tools to drive real, measurable results for your HVAC business. With PPC, you set a budget for how much money will be spent on your advertising and bid on certain keywords and phrases. Then, each time someone clicks on one of your ads, you’ll pay a small charge for that individual to be sent to your website. If your site and content are optimized, the leads your PPC ads bring in should lead to conversions. And if you convert the lead, the cost of the click will be considered minimal since you’ll hopefully make a significant profit out of the conversion and sale!

    At Triton Commerce, create unique PPC campaigns designed to help you reach your target audience, connect with customers who are ready to buy, and reconnect with previous customers and website visitors. We’ll take care of every aspect of your ad campaign, from designing the ad to writing the ad copy to setting a budget to measuring performance.

    If you need help getting and converting leads for your HVAC company online, contact Triton Commerce today! We can create a custom digital marketing strategy tailored to your specific goals and budget.

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