Is your HVAC business struggling to gain new leads? Are you losing out on leads your competitors are getting? In today’s digital world, the majority of consumers spend a large portion of their day online. Data shows that companies need more than just a website in order to increase inbound leads and web traffic. If you find your business is having a hard time driving traffic to your existing website, or maybe you don’t have a functioning website at all, we encourage you to keep reading!
First things first, sprucing up your current website’s design to make it more modern-looking and eye catching is important. However, a fresh site design is not enough on its own to produce the consistent in-flow of leads businesses in the heating and cooling industry want. Along with a well-designed site, if you really want to reach your target audience your business needs a comprehensive digital marketing strategy that includes local SEO, PPC and other digital advertising solutions.
Let’s take a closer look at some of the most vital digital marketing facts you can leverage to grow your HVAC business in 2020.