Why Your HVAC Company Needs More Than a Website to Attract Leads Online

A newly designed, clean website is not the only thing you need to bring in more customers for your HVAC business. Read on to learn what else you need to get more leads, which can ultimately result in more conversions.

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Is your HVAC business struggling to gain new leads? Are you losing out on leads your competitors are getting? In today’s digital world, the majority of consumers spend a large portion of their day online. Data shows that companies need more than just a website in order to increase inbound leads and web traffic. If you find your business is having a hard time driving traffic to your existing website, or maybe you don’t have a functioning website at all, we encourage you to keep reading!

First things first, sprucing up your current website’s design to make it more modern-looking and eye catching is important. However, a fresh site design is not enough on its own to produce the consistent in-flow of leads businesses in the heating and cooling industry want. Along with a well-designed site, if you really want to reach your target audience your business needs a comprehensive digital marketing strategy that includes local SEO, PPC and other digital advertising solutions.

Let’s take a closer look at some of the most vital digital marketing facts you can leverage to grow your HVAC business in 2020.

1 If They Don’t Already Know You, They Can’t Find You

If your HVAC company doesn’t already have an existing website, you’re susceptible to losing new leads to your competition. Gone are the days of opening a phonebook to find a local service provider, consumers today search online -- whether that be on a computer, tablet, or mobile phone. If you don’t have a state-of-the-art website to display your heating and cooling services and explain what sets you apart from your competitors, many of your potential customers will never even know you exist.

If you don’t happen to have a trusted friend or family member who is a digital marketing expert, you’ll need some professional help creating a website that best represents your business. Our team at Triton Commerce can absolutely build you a modern, responsive web design powered by a digital marketing strategy that drives qualified leads to your site.

2 A Static Website Doesn’t Rank on Search Engines

So now that you’ve revamped and designed your website to bring in leads you’re all set, right? Wrong, sorry! Investing in an SEO-optimized, user-friendly website is definitely a good first step, but it’s just that -- the first step.

While SEO-rich content on a website is great for attracting new online leads and getting your site to rank at the top of search engine results pages, it’s not something you can create just once and then disregard. If your site is static (meaning that you’ve launched it but haven’t updated it ever since), then it’s not performing at its highest capacity as a lead generating machine! For that, you need to update your website content on a recent and consistent basis.

Fresh, ongoing content on a site is a key ingredient to any successful SEO and digital marketing strategy. Creating new pages and updating the content on existing webpages provides search engines with the keyword-rich “food” they need to rank your site. If you need help creating content, contact Triton Commerce. We’ll create a custom content marketing strategy to keep your website relevant and competitive.

3 Your Competitors Are Executing an SEO Strategy

Still not convinced about the need for an effective digital marketing and SEO strategy for HVAC companies? We can almost guarantee your top competitors are using SEO, PPC, and other digital marketing solutions to boost their leads and conversions, which ultimately means more business for them and less for you.

Whether your target audience is located in a large city or nearby small town, executing a solid SEO strategy is critical for the success of businesses in the home services industry today. In smaller communities and suburbs, chances are that community members do business with companies that have been around for years. If you have recently opened your doors, you need to have a good strategy in place to compete with these other companies. On the other hand, if your business has been around for years, you’ll absolutely want to continue to remain relevant and compete with newer companies that are incorporating digital strategies.

If you are in a large area full of businesses similar to your own, investing in a digital marketing strategy is vital to your success. When a homeowner searches Google for “HVAC companies near me,” you want to show up on that first page of results. There are countless HVAC companies in the Twin Cities area, and the companies that put the most effort into SEO, paid ads, and other online marketing strategies are going to appear on the top page of results. To keep up with your competitors and gain a large portion of potential customers searching for heating and cooling services, we strongly suggest that you consult with a digital marketing firm to develop a custom strategy.

4 Paid Ads Can Push Your Company To Those Already Searching

Another option for attracting potential customers to your HVAC website is investing in a pay-per-click (PPC) campaign. Essentially, PPC allows you to bid on certain keywords to get your website to appear at the top of web searches. As soon as someone clicks on the link to your site, you are charged a small fee for that lead, which is inconsequential if it turns into a significant sale for you. If you’ve recently updated your website to include customized SEO, chances are that you’re not ranking yet on search engines because it takes some time to climb the ranks so-to-speak. By executing a PPC campaign in the meanwhile, ads for your services can appear in multiple searches.

Contact Triton Commerce today for a customized digital marketing strategy for your business! We can create a strategy tailored to the goals you have for your HVAC company and work with you to set a digital marketing budget that provides powerful results.