We know you take your business seriously, because that’s exactly what you want your customers to do. By taking pride in your profession, you make sure that you’re providing the most efficient, high-quality and cost-worthy HVAC services to those in your community. The way you see it, a job can’t just be done, but it must be done professionally and correctly if you expect to keep long-term credibility.
The same is true when it comes to how you present your HVAC company to the internet, and to those needing your heating and air conditioning products and services. This is why you must know the importance of professional SEO strategies for 2021. This may be a little-known fact among businesses, small and large, but SEO is indeed an important factor in a business's digital marketing strategy. In fact, after all we’ve experienced as a country and as businesses in 2020, the need for professional and effective SEO tactics may even be stronger than ever!
Let’s go over some important details about why search engine optimization is so important for your HVAC business:
- Searches performed by potential leads on search engines can drive organic leads to your website
- SEO can improve how your website ranks on search engines
- Enjoy reliable and lasting ROI through the execution of a robust SEO and inbound marketing strategy
- Website traffic backed by SEO often has higher lead conversion rates
- Every great business needs brand awareness and credibility; SEO can enhance this for your HVAC company
Keep this in mind: when a potential customer searches for “Heat or cooling companies in my area” you want your website and business represented on the first page of Google. That’s the power of search engine optimization!
Competing with others who provide HVAC services? Then you want to stand out among those other Heating & Cooling Companies. SEO can help with that! You should also keep in mind that not optimizing your search engine rankings will result in your competition getting leads that you may be more fit to serve. So, don’t cut yourself short. If you can provide HVAC services better than other Heating & Cooling Companies, then you deserve to be ranked among the first results after a relevant search for HVAC companies in your area.
Let’s dive deeper into this much-needed Digital Marketing Strategy. We will also learn more about how Inbound Marketing can benefit you in the long run.
Prioritize Ranking on Google’s First Page
If you type in “Heating & Cooling Companies” in your area and you aren't on the front page, consider that a small, but blatant, hint that you are missing out on thousands of potential customers a day searching organically for your services. That is how powerful Inbound Marketing is.
Next are three statistics for why Google first-page optimization is so important:
- The number one result on any given organic Google search result has an average click through rate (CTR) of over 31%.
- Less than 1% of Google users click to see results on the second page (and beyond).
- Moving up one spot in organic search results translates to an over 30% average increase in CTR.
As you can see, search engine optimization, a Digital Marketing Strategy, is a powerful way to increase sales and easily outshine your competition. Those are just three ways Inbound Marketing helps businesses like yours every day. With online search engines, your company could get more exposure than when paying for advertising. This organic and free traffic is lasting since search engines will keep your company listed on the first page for as long as your website is relevant.
The statistics above are proof that search engines are a great source of organic traffic. However, just being listed among all results isn't enough. Being on the first page of results after a Google search can be as beneficial as being a well-known brand like Microsoft. To the customer looking through the first page of results, there are no other companies worth thinking about on the second page. That can seem a bit cutthroat, but with the proper knowledge and support, optimizing your site's presence on Google is easier than you think.
Receive More Qualified Leads That Convert
Now getting more traffic is great, but if that traffic isn't converting to sales for your HVAC business, then it is mostly a waste. Relevant, quality leads are what you truly desire, right? A few converting leads are worth much more than endless non-converting traffic simply stopping by.
Luckily, if you keep in mind that if a person is searching for companies like yours they probably are looking for heating & cooling services because they’re in desperate need of them now, if not yesterday! That desperation is to your advantage, especially when it comes to SEO and digital marketing. Unlike traditional marketing where someone might see a billboard ad and think to keep you in mind when they eventually may need your services, someone searching for your services online will be likely to convert to a new and pleased customer right away.
Based on all of this, the more your website is optimized through SEO to be shown on the first page the more likely it is going to be shown to potential customers and not just “window-shoppers.” There’s no denying that today, most potential buyers use the internet to research what to buy. When your website is listed on the first page of a search engine, it can definitely make your HVAC business look more credible and experienced than your competition.
Enhance Your User’s Experience
While many factors play into how Google typically ranks any given website, one of the essentials they’ve put more importance on recently is user experience, also referred to as UX. Search engine optimization emphasizes the quality of your subject matter, navigation, load time, and the functionality of your website - all of which contribute and are evaluated based on user experience. This is why search engines love the proper use of SEO.
When your website is optimized to cater to people, it enhances the user’s experience. Think of a user having a good experience on your website in the same way a customer coming into your brick-and-mortar store feels when greeted and treated with professionalism.
Search engine optimization can increase your return on investment (ROI) in ways you can only imagine. One definite benefit is that the efforts taken to execute your SEO strategy are all trackable, and allows for adjustment when necessary.
After the recent pandemic, many businesses -- HVAC included -- have learned to be cautious about their spending habits. One of the best long-term strategies is SEO because it is intended to be beneficial for the long run. Using analytics and performance reports, you can easily assess the success of your SEO plan in real time and determine its ROI.
Establish Trust & Credibility
SEO is all about enhancing your online presence by making your HVAC company’s website stand out. It may not be fair, but if your website isn't on the first page of a search engine, it leaves doubt in the user’s mind. As stated above, most potential customers will not even look at Google’s second page of results. Therefore, you not only want an online presence but also a presence that gets attention easily.
So, if your business is struggling to get leads or you want more sales, optimizing your website’s search engine results is essential. Think of how you rank being comparable to the employees you hire and the service they provide. Your employees represent you in the same way your website’s rank on Google is a representation of your Heating & Cooling business.
Custom SEO Strategies for Your HVAC Company
In 2021, SEO is all about getting more relevant leads to your website and increasing your credibility. You could be providing the best heating and cooling services in town, but if customers can’t find you conveniently online, consider yourself invisible. Where will your leads be? Your lost leads will be on the website of your competition. Don’t help competitors by not giving your business the best chance at grabbing people’s attention online today!
All in all, we understand the hard work you have put into creating a business for your customers that provides high-quality HVAC services they can count on. Now it’s time to get the attention you deserve. Simply put, don’t waste time pondering on how to get more leads if your website isn't optimized for search engines!
When you need expert SEO that is customized for your HVAC company’s needs, Triton Commerce has the professional team and capability necessary to improve your online presence and increase your rank in applicable search results. Trust us when we say we have your company’s longevity and competitive online presence in mind at all times.