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How to Incorporate Branding in Your Video Marketing

It’s hard to talk about branding and marketing and not sound like Don Draper, embellishing the importance of nostalgic imagery, sleek visuals, or comforting depictions to captivate a client on a commercial pitch for selling orange juice. But the truth is the Mad Man himself understands the ways audiences assess and interpret visual representations of branding, and it’s that unlocking of consumer comprehension that can allow for seamless, successful integration of branding into any video marketing campaign.

5 Reasons to Invest in the Benefits of Email Marketing

As speculated lightning enthusiast and $100 bill savant Benjamin Franklin once said, “In this world, nothing is certain except death and taxes.”

In relation to the marketing world, this famous quote can essentially swap out the “taxes” part with “emails.” (And maybe switch out “death” with “leads,” just to put a more optimistic spin on it.)

How to Write Engaging Blogs for Your Business

Blogs have certainly come a long way since their inception a few decades ago. From virtual diaries of oppressed teenagers venting their angst for the world to see to tracking all the latest Paris Hilton-related gossip, blogs have seemingly evolved from mere tabloid-like canards to the branded content opportunities they present today.

Blogs have also become an essential component of any effective digital marketing strategy.

7 Ways to Generate Google Reviews for Your Business

Once upon a time, the art of writing a review tended to be a privilege reserved for the literary elite, predominantly catered toward various forms of creative expression like cinema, music, and literature.

Today, giving a thumbs up or thumbs down isn’t solely reserved for movie critics, and while everybody is entitled to an opinion, there’s never been a more prevalent and accessible time to share your critiques with the rest of the world.

Discover How to Build a Successful Brand Awareness Strategy

Have you ever stopped to question why you consider yourself to be a Pepsi person?

Do you find yourself possessing a subconscious loyalty toward Burger King over any other fast food company?

Is the coffee at Starbucks really that amazing, or are there other underlying factors that play into your acute allegiance to purchasing a Cinnamon Dolce Latte every morning?

The concept of brand awareness means more than name recognition and how much you spend on your advertising budget.

How to Best Capture & Feature Photos on Social Media

What makes for a perfect photo? Better yet, what makes for a perfect social media photo? Think about it. What truly makes you pause your infinite Instagram or Facebook scrolling for 10 seconds just to soak in a striking display of visual imagery amidst the endless montage of off-centered selfies and unappetizing food pics?