Have you ever stopped to question why you consider yourself to be a Pepsi person?

Do you find yourself possessing a subconscious loyalty toward Burger King over any other fast food company?

Is the coffee at Starbucks really that amazing, or are there other underlying factors that play into your acute allegiance to purchasing a Cinnamon Dolce Latte every morning?

The concept of brand awareness means more than name recognition and how much you spend on your advertising budget.

What makes for a perfect photo? Better yet, what makes for a perfect social media photo? Think about it. What truly makes you pause your infinite Instagram or Facebook scrolling for 10 seconds just to soak in a striking display of visual imagery amidst the endless montage of off-centered selfies and unappetizing food pics?

In a field that’s as competitive as the home service contract industry, generating leads by any means necessary is an absolute must. But, you're not limited to paid lead-generation services.

Do you ever come across a young person’s Instagram profile with millions of followers and wonder how they got to be so popular?

It’s easy to see how some owners can be weary, flustered, and perhaps at times downright rattled when it comes to reading any online reviews of their enterprise, the fact of the matter is that online reviews are an essential component of effective digital marketing strategies.

Lead conversion tends to be the biggest digital marketing concern for businesses of all sizes, as the average overall website conversion rate across all industries is reported to be less than 3 percent. Here are 5 Website Tips to Convert More Leads.

The perks of being a small business owner can be quite commodious compared to running a Fortune 500 company or, at the least, a little more stimulating than ‘spacing out’ in front of a computer screen, trying to finish typing up the latest T.P.S. Reports.

Depending on your social media feed, high-quality photos and videos may not be the first words that spring to mind with the content you come across. (We’re looking at you, Uncle Howard – the half-face selfies while grilling hot dogs aren’t necessarily the most fascinating images we’ve seen on the internet.) But when it comes to promoting your business, high-quality photos and videos should be the only form of quality when it comes to your company’s social media presence.

If you think social media is only good for updating the world on how your adorable puppy is doing or constantly sharing your utter contempt for the final season of Game of Thrones, you’re truly missing out! For businesses of all services and sizes, social media is an opportunity to find, connect, and provide for customers you wouldn’t have otherwise been able to do business with.

The marketing world has come a long way since radio jingles. While traditional marketing strategies such as print, radio, and television ads still hold some relevance in today’s retail era, digital marketing has completely changed the way companies of all sizes can reach, interact, and target their ideal customers.