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How Will Your Website Rank in Google’s Page Experience Update?

May 2021, Google’s algorithm changed to highlight search results that provide a good page experience Google says their new page experience signals will “measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.”

Let’s “Taco” ‘Bout Digital Marketing

Building an effective digital marketing strategy for your business is much like building the perfect taco. Your perfect taco is not another company’s perfect taco – every business needs a custom digital marketing strategy uniquely tailored to them. However, there are a handful of key ingredients you need for a taco to be a taco – these are the solutions every business should have.

Grow Your Inbound Leads in 2021

For many business owners, the focus for 2021 is on bringing in more high-quality traffic to the company website. We all want more leads, and by now most of us have realized that old school marketing tactics like cold calling and networking aren’t enough (or sometimes even possible anymore, as long as the pandemic is still a part of our lives and businesses).

Does Your Website Need a New Design in the New Year?

And just like that, the year is over. What better way to start the new year than with a freshly updated web design? As a business owner, your website is your most important marketing tool, and you should never stop making adjustments to improve it.

Is Your Business Set for Voice Search?

Over the last few years, smart speakers like Amazon Alexa, Google Home, and Apple HomePod have become incredibly popular not only for personal entertainment but increasingly for performing web searches. Can customers who use voice search find your business? Here’s the rundown on how to get your company set up for voice search.

Organic Leads vs Paid Leads: Which Should Your Business Invest In?

If you’re trying to increase leads for your business, you probably know you’ll need to produce more online content to drive potential customers to your website. We live in a digital world – especially lately with COVID-19 restrictions – and most business owners are aware they need to step up their online game to stay competitive.

How to Make a Big Impact With a Small PPC Budget

Every time you’re online, you see ads everywhere. They’re all over Google and every other website you visit, in between your friends’ and family members’ posts on social media, inside of emails, even sometimes popping up inside Facebook Messenger. It must be hard for all of those companies to compete with each other with all that noise, right? Not necessarily!

Introduce Your Team With Bio Videos

In today’s digital world – especially over the course of the past few years – most of us are interacting with other people in person less and less often. Consumers were already doing much of their shopping online pre-pandemic, and while we’ve been in lockdown, the e-commerce world has grown exponentially.