Digital advertising has evolved to become an essential marketing tool for businesses of all industries and sizes. It offers a direct gateway into reaching desired target audiences, allowing advertisers to promptly connect with relevant new or existing customers, generally for surprisingly cost-effective prices. Most importantly, digital advertising is a responsive, reflective form of marketing that’s mirroring how virtual the overall consumer market and experience have become.

As the home improvement industry continues to grow and evolve, competition between renovation businesses has become more intense than ever before. The industry as a whole is currently valued at over $400 billion in the U.S., and that figure is projected to increase to over $500 billion by 2024.

Seasonality is one of many things to consider when developing an online marketing strategy for your business. No, we’re not talking about posting the same old photos with a holiday filter. Effective seasonal marketing is a lot more complicated than that, but when you pull it off, the results are more than worth the effort.

Does it seem like your business has bad luck online? You put up a beautiful website and post regularly on social media, but you feel ignored and start second-guessing your investment. You think maybe all the luck is saved for your competitors, who always seem to get noticed.

Most small business owners who have a budget for digital marketing also have at least a basic understanding of search engine optimization. If that’s you, we’re here to help you take those SEO skills to the next level!

Are you trying to get more little hearts and likes? It’s challenging for any brand to put out social content their followers will love week after week, but with a few tips from our experts, every post on your profile will be adored.

May 2021, Google’s algorithm changed to highlight search results that provide a good page experience Google says their new page experience signals will “measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.”

Building an effective digital marketing strategy for your business is much like building the perfect taco. Your perfect taco is not another company’s perfect taco – every business needs a custom digital marketing strategy uniquely tailored to them. However, there are a handful of key ingredients you need for a taco to be a taco – these are the solutions every business should have.

Whether you’ve been managing a social media page for years or just recently created an account, attracting new followers is likely one of your goals. Today, we’re going to share some insight on how to do just that

For many business owners, the focus for 2021 is on bringing in more high-quality traffic to the company website. We all want more leads, and by now most of us have realized that old school marketing tactics like cold calling and networking aren’t enough (or sometimes even possible anymore, as long as the pandemic is still a part of our lives and businesses).