When you’re building an online presence for your business, your website serves as the core of your digital strategy. An effective, professional website can help you establish credibility, connect with potential customers, and generate more sales and leads.

Whether you’re currently running digital ads for your business, or are still just exploring the possibility, you’ve probably heard of retargeting ads. And, if you spend time shopping or researching online, you’ve probably also seen plenty of retargeting ads.

If you want your eCommerce website to generate results for your business, you need to build a site that appeals to your customers and stands out from the competition. By creating the perfect site layout, design, and content, you can develop a user experience that drives sales and builds customer loyalty.

Perhaps you’ve launched a brand new website for your business, or are looking at revamping your current site. Either way, you’ve probably looked into developing a search engine optimization (SEO) strategy for your website. Through search engine optimization, you can improve your website’s visibility in search results when people are looking for products and services like yours online.

Many different decisions need to be made when developing a new website for your business. Beyond choosing the perfect design and selecting the right images, you also need to make sure the content on your website will make the right first impression with potential customers.

A well-designed logo created with eye-catching colors does more than just help your business look its best. By selecting brand colors that capture your brand’s personality and appeal to your customers, you can actually help improve brand recognition and build customer loyalty.

Digital advertising is an incredibly cost-effective way to promote your business online. Through platforms such as Google AdWords and Facebook, you have the ability to reach more potential customers while staying in control of your own budget. These platforms also allow you to track your campaign performance and easily measure your return on investment.

The way people search for information online continuously evolves as technology evolves. As a result, the rise of voice search has become a pivotal milestone in this evolution. While some users may still type their search query into their favorite web browser, you may have many potential customers who are now searching for information by speaking to their smartphone, Google Home, or other device.

Video marketing can be a powerful tool for promoting your small business online. Sharing video content on YouTube allows you to showcase your brand and build relationships with potential customers.

Once you’ve launched a new website for your small business, how do you know if it’s generating any results? In order to really understand the impact of your digital marketing efforts, you need to measure and monitor the performance of your website and other digital advertising.