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6 Must-Have Digital Marketing Tools for 2022

From a deadly virus and socio-political turmoil to the cooling economy, unprecedented changes and uncertainty kept us all scrambling to keep up this year. Here are some digital marketing tools, that can help you stay ahead.

Top 5 Podcasts to Influence Your Business

Whether you’re the head of a family business that’s endured for decades or an entrepreneur who recently launched a startup, there’s always more to learn about running a successful business. Knowledge is power!

Using CRM to Increase Tracking, Conversions, and Sales

Running a business means constantly acquiring new data. Every time someone on your team interacts with a potential or existing customer, your company receives new information that can be used to provide better customer service, increase sales and customer retention, and even improve your business.

The Importance of Digital Marketing During and After COVID-19

Business owners are used to compromising and problem solving on the reg, but we can probably all agree that COVID-19 has presented unprecedented challenges. Over the last 7-8 months, businesses all over the country and across nearly every industry have been affected by the virus in many ways, from economic losses and disruptions in supply chains to the ongoing challenge of conducting operations mostly – and for some businesses completely – online.

How to Capitalize on Reviews to Improve Your Business

Testimonials are a critical asset for small business owners, and these days, most people share and search for reviews online. Inc. says 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as their friends, so if you’re not monitoring and responding to yours, start now!

Using Blogs to Attract New Business

It goes without saying that today’s business owners across all industries face uncertainty about the future, among other challenges. Whether you run a start-up or an established company, small business owners must constantly adapt to survive and thrive in these rapidly changing times.
Fortunately, some strategies for growing your business can be outsourced, such as digital marketing.

How to Boost Your Business by Boosting Facebook Posts

If you run a Facebook page for your business, you’ve probably noticed the blue “Boost Post” button in the lower right corner of your social posts when you’re logged into your business account. When you hover your mouse over it, it says, “Boost your post to reach more people.”

3 Video Trends to Use to Get Ahead of Your Competition

We’ve talked a lot about video marketing in our blogs over the years, from how to use video to enhance customer service, to whether video ads drive more results, to the benefits of using video on social media. We’ve said it before, and we’ll say it again: If video isn’t already a part of your digital marketing strategy, you’re missing out on some major opportunities!

How Remarketing Ads Lead to Higher Conversions


It’s amazing when a new customer finds your website and buys a product or contacts you right away to schedule a service. If only every sale was that simple! However, customers like to shop around, so it’s common for them to check out a website and leave without converting. Remarketing ads are strategically designed to recapture a potential lead’s attention after they’ve left and nudge them back to your site.

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