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Top 3 Metrics for Measuring the Effectiveness of Your Website

How’s your website doing? Is it providing value for your business? Building a high-quality website requires a good amount of time, effort, and sometimes a sizable investment, so you should never “set it and forget it.” If you want to see a return on your investment, it’s important to understand how your site is performing and continually analyze areas that may need some improvement.

Benefits of Case Studies for Your Small Business

No matter what industry you’re in, the main thing your potential customers want to know is whether your business can actually deliver the promises made on your website and in your marketing. Any company can claim their products or services are of a high quality, which explains why so many consumers consult online reviews before making an important purchase. But reviews aren’t something your business can totally control, and they don’t paint the whole picture of your brand.

Your Competitors Are Using PPC Ads, Are You?

Have you noticed many ads in your Facebook News Feed lately? Scroll through, and you’ll see a sponsored post tucked between every four or so organic posts from your friends and family. More ads pop up when you search for things in Google, and if you click on a website, you’re likely to see some ads there too. Digital advertising makes it possible for businesses to reach new customers or reconnect with existing customers, and it can be surprisingly cost-effective.

5 Useful Metrics for Measuring the Effectiveness of Your Digital Marketing

A robust digital marketing strategy can help your business build a stronger brand, reach more customers, and generate sales. However, many business owners struggle to understand whether their digital marketing efforts are working. To truly understand the impact digital marketing has on your business, you must continuously measure and monitor performance.

Free Digital Marketing Tools to Boost Your Business

While the Coronavirus keeps consumers quarantined, many small businesses are taking a hard hit on profits and facing uncertainty about when they might be able to open their doors again. To survive these difficult times, companies must either adapt their products and services to an online model or find new ways to provide value for their audiences.

What Makes for Good Web Design?

Remember the early days of the Internet when websites had low-quality graphics, unreadable fonts, and extremely long load times? Web design has come so far in the last couple of decades, and it’s funny to think about how little we expected from a website then compared to now. Once upon a time, we were fascinated with watching pixelated hamsters dance. These days, when we access any sort of website, we expect a user-friendly experience that includes eye-catching design, useful content, and intuitive navigation.

Using Live Video Options to Market Your Small Business

Creating high-quality video content can be a major commitment, both in terms of time and money. If your company is not in a position to invest in professional video production services right now, there are other ways you can produce video content to market your small business. One great option? Live streaming.

How to Use TikTok Ads to Promote Your Business

If you have a kid at home, you’ve probably heard of TikTok. The video-sharing app is very popular with Generation Z, who helped make it one of the most downloaded apps in the world – over 1 billion downloads in its first year. Now with an estimated 500 million monthly active users, TikTok continues to see astounding user growth and has captured the attention of many influencers, businesses, and marketers.

3 Emerging Options for Paid Ads on Social Media

There’s no question that social media advertising is a great tool for small businesses, but it’s not as easy as it once was for brands to reach and connect with their target audiences. With three million businesses actively advertising on Facebook, competition is fierce, and creating an effective advertising strategy is more important than ever.