You have access to quality products, a skilled team, and the right equipment to rejuvenate any customer's house to one that they're proud of. Now, it's just time to boost your lead generation strategies so that you can service more customers throughout the day.
Unfortunately, spreading your business name requires more than just personal referrals and word-of-mouth advertising. Consumers are relying more and more on online searches to showcase companies that provide the services that they need.
To set your business apart from the many other window & siding companies in your area, you need to have a solid online presence that establishes your business as an industry leader. If you're not investing in digital marketing strategies to boost your leads and your online presence, it's time to do so.
There are many different generation strategies that your business can utilize to reach more customers who are looking for the exact services that you offer.
When it comes to generating leads online, you need to have a website that is optimized. This means a website that is great at converting visitors to customers and is designed in a particular fashion to boost your rankings in the organic search engine results. Think of your website as a visual summary of your business.
A number of different design components are essential to the overall game of getting more leads to your business. These design components include:
- Search Engine Optimization
An absolutely essential component to your website design is SEO or search engine optimization. Your website needs to be equipped with the right wording to enhance your ranking in the organic search results to bring in more prospects to your business's website.
- Responsive Feature
Traditionally, websites were solely designed to be displayed on desktop computers. Now, a large majority of Google searches are performed on mobile devices like smartphones and tablets. Having a website that has a responsive feature that displays your website perfectly on both mobile devices and desktop ones is a necessity.
- Effective Calls To Action
Just getting visitors to your website is not enough. You need to convert them into long-lasting clients. Call to action prompts and buttons on your website work to make more conversions happen.
- Reflexive Maintenance
No one website design is going to stand the test of time. Effective SEO tactics change with time, and you need to consistently perform reflexive maintenance to update your website. In addition, analyzing your analytics reporting can continually provide you with valuable insight into changes you'll need to make to allow your website to have a higher conversion rate.
The above are just some of the many strategies that your company can utilize to generate more leads on a regular basis.
Adding PPC Advertising Campaigns
When you're competing with many other window & siding companies in your area, PPC advertising can give you a much-needed advantage. You may hear PPC referred to as pay-per-click advertising or Google Ads campaigns.
These Paid Ad campaigns are perfect for allowing your window & siding company to reach the top of the relevant search results for terms related to the services that your business offers. For example, searchers looking for "window installer near me" or "siding company in [your town]" can easily be connected with your business as you'll show up first, above the organic search results.
When you have an effective PPC marketing campaign, you can boost the number of leads that your website generates on a day-to-day basis. In fact, PPC campaigns provide many advantages for your business, including:
- Fast website traffic generation
- Investing in specific target demographics
- Real-Time analytics to gauge marketing effectiveness
- Retargeting opportunities
- Only paying for clicks to your website
Having a beautifully designed website is an important part of any digital marketing campaign. However, PPC offers the unique ability to bring fast traffic to your website so that you can start growing your customer base today.
Retargeting Solutions To Convert More Customers
People that visit your website but don't convert may seem like a lost cause. However, with retargeting strategies, you can convert these so-called "lost causes" into paying customers for your business.
When you implement a retargeting campaign, you can have your business's advertisements display for visitors whenever they're active on their social media accounts or whenever they're searching Google. By putting your business in front of these past website visitors, you help to grow your industry credibility.
Retaining Loyalty With Email Marketing
Part of retaining the loyalty of your past customers is keeping your business fresh in their minds. When you get customers to sign up for your Email Marketing campaigns, you can provide a regular reminder of your business as an industry leader for windows and siding.
With around 80 percent of adult Americans checking their email at least once per day, you have a streamlined route of communication to interact with both past and prospective customers. In fact, email marketing can enhance your relationship with both prospective and past customers in many different ways. These include:
- Building up brand awareness and customer loyalty
- Giving customers weekly updates and exclusive offers for your services
- Receive measurable results about your marketing strategies
- Enhance the number of leads to your website
- Send personalized content to customers
The more individuals that you can get to sign up for your email newsletters, the bigger the client base you have to receive regular jobs. And the more likely you are to retain your past customers well into the future.
Build Up Your Online Presence
Credibility is one of the most crucial components of any digital marketing strategy. When prospective customers view you as an industry expert, they're more likely to contact you for service. The best way to gain credibility in your industry is to enhance your online presence.
Having a large number of online reviews that show positive results for your business is a must to convince prospects that you're a reliable and trustworthy company. Our review management services can help to capture more positive reviews for your website so that you can surpass your competitors.
By boosting the number of positive reviews that your business has, it can rank higher in the search results for Google My Business. This is the top section of results on an organic search page that pulls up a map of the local businesses matching the searcher's request.
Ranking highly here has been shown to boost website visits by more than 25 percent. You can't afford not to be in the top Google My Business map results! Every day that you're not, your competitors are enjoying more qualified leads to their businesses.
Don't Forget About Physical Branding
Having a large online presence by implementing each lead generation strategy that we went over above will do wonders for enhancing your business. However, no lead generation strategy will retain customers like having physical branding.
Customers want to see your employees in a uniform with your logo on it. They want your employees to show up in a vehicle with your branding on it. This physical branding helps to retain the credibility that your business has gained through its online marketing strategies.
Having a great blend of both physical and digital marketing is the key to expanding your business well into the future. You don't just want to focus on generating leads through one outlet. Rather, you want to expand the array of possibilities that you have available to your business.
Teaming Up With Triton Commerce To Generate & Convert More Leads
While generating leads and converting them is an imperative part of your business, that doesn't mean that you need to invest all of your time in these areas. Rather, hiring our expert staff can allow you to focus on other areas of your business.
At Triton Commerce, we offer effective digital marketing tactics that can grow your business and boost the number of leads that your business receives.