As a window and siding contractor, you would not leave any window and siding replacement or repair job incomplete, would you? You would not dismiss replacing a few windows or a section of siding because the building would most likely not need it, right?
Of course not!
You are most likely the most highly regarded window and siding company in your city, right? You would not leave a job until all of the work was finished completely. You would make certain the windows and siding are performing at their best possible capacity, right?
The exact same thing can be said regarding whether the window and siding website for your company still requires the incorporation of professional SEO strategies for 2021. Regardless of what you have or have not seen when conducting some intense Google searching regarding search engine optimization, one fact remains. SEO is still an essential aspect of the digital marketing strategy for any company. In 2021, the need for professional and effective SEO tactics may even be stronger than in the past.
If you need to refresh your memory about everything SEO can offer your window and siding website, here is a fast and general breakdown of the benefits of SEO.
- Generating quality leads for your company through organic searches
- Improving the rankings of your website in organic search results
- Providing exceptional ROI for the long term
- Traffic generated due to SEO usually results in much higher lead conversion rates
- Enhancing awareness of your brand and credibility due to your online presence
The bottom line is using proper SEO strategies will help your window and siding website get to and remain on the highly coveted first-page search results for Google. Your company will then appear when someone conducts a search for window and siding companies near mean using their taskbar.
Even if you are not using SEO tactics on your window and siding website, you can still be certain your competition is taking advantage of these opportunities. This means they are receiving all of the leads that could potentially have been directed toward your window and siding website.
If at this point we have not completely convinced you of the necessity of SEO for your website, we will take a closer look. There is a wide range of reasons why SEO for 2021 is still extremely important for your small window and siding business.
Google’s First Page Is A Top Priority
A good example is if you have a window and siding business based out of St. Cloud, MN. If you conduct a Google search right now and type in window and siding companies in St. Cloud and don’t see your business’s website appear on the very first page of returned search results, not only can we guarantee you’ll continue to miss out on a lot of invaluable leads, but you’re also in critical need of obtaining professional SEO services.
The following three statistics demonstrate the high importance of your window and siding company website appearing on the very first page of a relevant Google search:
- The number one result on any given organic Google search result has an average click through rate (CTR) of over 31%.
- Less than 1% of Google users click to see results on the second page (and beyond).
- Moving up one spot in organic search results translates to an over 30% average increase in CTR.
The bottom line is we can spend the entire day explaining the statistics including the importance of boosting your window and siding website to the top page of both local and organic search results. What you need to realize is the vast majority of leads and prospects rely specifically on Google when looking for the window and siding services they need. Only under very rare circumstances will your prospects take the time to even think about looking past the highly coveted first page for their search results.
Receive More Qualified Leads for Your Business
SEO has an incredible effect on enhancing your search engine visibility and online presence. We believe the single most overlooked aspect of your business strategy may be the extremely large number of leads you can generate for your window and siding website simply by using this tactic.
The majority of people searching for window and siding services are not doing so simply because they are curious what their options are if they should happen to need window or siding repair or new installation at some point in the future. They are actively conducting searches for window and siding services because they require your assistance ASAP!
As we discussed earlier in this article, the most successful websites receiving the most clicks have higher rankings. The more optimized your window and siding website is for the search engines, the more visibility your website has. This means potential customers actively searching for window and siding services will be able to find your company quickly and easily.
Almost all of the purchasing decisions for the majority of consumers in 2021 will be based on conducting online research for themselves. If these consumers do not see your window and siding website appear in the results for their searches, it means they will enlist the services of a window and siding website that does instead.
Enhance Your User’s Experience
There are a lot of factors that must be considered regarding the way Google assesses both the functionality and the ranking of any particular website. One of the key elements Google is placing more focus on during the past few years is the experience of the user. As the years have passed, the emphasis of SEO has also been placed on the overall functionality of the website. The time required for loading and the quality of the content is essential to make the search engines happy. This results in the improvement of your organic search rankings.
SEO is what offers visitors help to locate and access your window and siding website. This is also what is necessary to ensure a visitor will remain on your website.
Once you have successfully optimized your window and siding website for the optimal experience of your users, you have created the ideal cycle to draw visitors directly to your website while retaining and maintaining their attention. This positive experience will ultimately translate into a much higher lead conversion rate for your company.
Another advantageous factor SEO can provide for your window and siding company is all of the real-time data and analytics you can evaluate and review. This will help you to determine just how much ROI or return on investment you are being rewarded with due to your marketing efforts.
Now that we are starting to come out of the pandemic, businesses across the board have become more budget-cautious than at any point in the past. One of the best long-term strategies is SEO because it is intended to be beneficial for the long run. You can easily assess the success of your SEO strategies and determine how they are working using analytic and tracking capabilities. This gives you the ability to view numbers for your conversion rate and website traffic in real-time.
Establish Trust & Credibility
When you really think about it, the difference in boosting the legitimacy and credibility of your window and siding company's online presence comes down to SEO. Even if this is not the way you are looking at it now, active consumers are conducting internet searches for window and siding companies for immediate services. When a website has a higher ranking, consumers view it as more trustworthy and reputable than any of the websites listed below them.
You have the ability to establish both credibility and trust with search engines and consumers. This can only result in more qualified leads and completed sales for the future!
Custom SEO Solutions for Your Roofing Company
SEO in 2021 is so much more than just a digital marketing tactic created to help increase your leads and traffic. SEO is now a critical component for any company interested in standing out from its competition while generating additional leads and sales.
Every day that passes without your window and siding company taking advantage of professional SEO services is another day where your window and siding website is not catching the attention of active prospects interested in becoming engaged customers.
When you need customized SEO solutions catered specifically to the needs of your window and siding company, Triton Commerce has the experience, resources and team required for enhancing the online presence of your business while improving your rankings for all of the relevant search results!