Regardless of whether you personally use social media on a regular basis or not, it's overly clear that there are many people who definitely use these sites. YouTube, Pinterest, LinkedIn, Twitter, and Facebook are must-haves for billions of people around the globe. So, while social media may not seem like a necessary place to market your window & siding company to potential customers, we encourage you to think again.
A recent survey has revealed that 54% of all social media users actually research products and services on social networking sites. If your window & siding company is not active on social media, you're not even in the running to get business from them. In fact, it's likely that your competitors who are active on these social networking sites are taking away all of those prospective customers from your business.
When it comes to reaching the goals that you have for your window & siding firm's digital marketing, social media marketing can greatly assist you by:
- Growing your following and engaging them on a consistent basis
- Monitoring and controlling your company’s online reputation
- Bringing more traffic to your website
- Enhancing your brand awareness and online searchability
There's no denying the fact that all of these benefits of social media marketing can be great for your business. However, you may not be quite sure how you're going to implement this type of marketing. Read on to learn just how to utilize this marketing tactic to achieve your desired benefits.
Boosting Your Brand Awareness
You know that any window & siding business is going to have a lot of competition in their local market. To help set yourself apart from the rest, you should be establishing your virtual reputation. This will help to showcase your experience, credibility, and reliability to take on whatever job comes your way.
So, how do you grow your online reputation?
The simple answer is with social media marketing. This type of marketing provides a great opportunity to help establish your brand as different from competitors in your industry. When you're able to stay active and up-to-date on your social profiles, you can actually expand your brand awareness through many different routes. These include:
- Connecting with customers through online reviews, feedback, and direct messaging
- Putting out content that is shared with your followers and potentially their followers
- Allowing your company to be more searchable and rank higher in the organic search engine results
- Communicating more personally with customers by instantly responding to questions and comments
You'll come to find out that the more active you are on your social media sites, the more people that you'll be able to keep engaged and interested in the window & siding products you have to offer.
Targeting Your Ideal Audience
One of the best features of using social media sites to grow your business is that you can zero in on your ideal customers. These sites allow you to use analytical data so that you can get keen insight into what your customers expect and need of you. For example, Facebook provides different targeting options based on the demographics of followers, like their location or their interests.
Using Paid Ads On Social Sites
While releasing new content on your social profiles is a great way to stay engaged with your customers and to get new followers as well, that's not the only thing you can do on social media sites to grow your business. Social media allows you to run paid advertisements that target your ideal audience.
When you're capable of targeting specific groups of people based on certain demographics and interests, you can help to increase the click-through rates of your ads. In fact, it becomes overly clear that there are endless marketing possibilities that you can utilize when you get the software tools that come along with these social networking sites.
Social paid advertisements allow you to do many different things, including:
- Reconnecting with past website and social networking site visitors
- Spreading more info about your promotions, discounts, and exclusive deals
- Boosting your website traffic and enhancing your lead conversion rates
- Growing your online presence and list of social followers
There's simply no denying the fact that you're going to be able to increase your conversion rate whenever you can create custom ads for the people that you're targeting.
Opportunities For Online Reviews
In this day and age, your business needs to have great online reviews in order to be credible to people looking for your services. In fact, most people who search for products and services on social networking sites are looking solely at the reviews that your business has.
Fortunately, with social media sites, you can collect more reviews much quicker than ever before. These platforms allow you to send direct requests to past customers to fill out reviews about the window & siding products that they received from your company. This creates an easy way to connect with your past customers and to boost the number of online reviews that you have so that you can establish credibility for your business.
To stay active in your industry, you need to constantly be expanding your professional network. Social networking sites make it so much easier to do this on a regular basis. For example, LinkedIn allows your past commercial customers to apply to be a reference.
Whenever future customers use LinkedIn to evaluate potential window and siding companies in your area, they'll be able to see that you already have an established reputation with other businesses. Commercial clients are much more likely to pick you to perform services when they see that other businesses in your area vouch for your services.
Monitor Your Online Reputation
While you know that your business is reliable and trustworthy, not everybody does. In fact, having just one person post a bad review about your business online can wreak havoc on what other potential customers may think of your business.
Having the ability to constantly monitor your online reputation can provide your business with a chance to do many different things. These include:
- Instantly responding to positive and negative reviews of your business
- Advocating and leveraging all of your positive reviews
- Settling any customer complaints as quickly as possible
- Employing real-time social listening tools to see what people are saying about your company
Realize that just because you don't judge other businesses based solely on their online reviews, that doesn't mean that people won't judge your business based on them. It's best to stay in control of any reviews being posted about your business so that you come out in the most positive light possible.
Window & Siding Company Social Media Solutions
If this is your first time really diving into using social media sites to grow your business, it can be a lot to take in. Just the idea of trying to implement the strategy into your marketing campaign can be extremely overwhelming and even intimidating.
Fortunately, Triton Commerce can help as we specialize in assisting window and siding companies with growing their online presence and getting more leads into their business. Let us utilize our professional social media marketing services to take care of your digital marketing needs while you focus on your business.