If you were to make a list of the top 20 most important single words in our language, one of those words would easily be trust.
Trust is a necessary component for any relationship. Without it, relationships would be just a superficial husk full of empty promises and disappointment. And trust isn’t just confined to romantic relationships – it encompasses any relationship between two entities, whether it’s between two people, a person and an animal, a person and an organization, or a person and a business.
Having trust in any relationship is key to a healthy coexistence that proves beneficial to both sides. When it comes to your window and siding company, trust is the most important ingredient for your recipe to succeed.
With so much competition in your industry, it can be hard to stand out and really get the point across to potential customers of your trustworthiness. The problem is that it’s easy for a business to plaster keywords like “dependable” and “trustworthy,” but it’s a whole other beast to put their money where their mouth is.
To really deliver great service while getting that point across truthfully, your website needs to ooze that confidence. Digital marketing is the king of advertisements in this day and age, so the optimization of your website is crucial to your success.
Here are four ways to optimize your website so you can help build trust within customers and grow your sales!
1. Web Design
Your website is the window to your business. To build trust within potential customers means to have an optimized website! The appearance and functionality of your website play a key role. It can show customers your care and attention to detail right off the bat, which will make a good first impression.
In terms of the internet, making a good first impression is crucial as 94% of them on the internet stem from web design.
The first thing you want to take into consideration when you design your website is its overall appearance. Human subconscious minds instantly pick up on the colors, patterns, and font styles of the text of your website. You want to comfortably draw readers in and make them feel comfortable with the window to your business.
Another important aspect to note is your website’s mobile friendliness. The dependence on mobile devices will only increase as the decade progresses, so it’s best your window & siding company take advantage.
The first thing to do is compress all of the images on your website. Doing so will allow mobile devices to load your website more efficiently. Next, levy your website’s cache and consider using accelerated mobile pages as your HTML.
Another crucial aspect of your website is its functionality and accessibility. You want readers to know what you do and how well you do it. The menu you bar should be front and center on your website as it serves as an easy guide for readers to learn about the specific services they’re requesting.
Additionally, check to see if all your web pages load properly and all the links on your website are up to date and not broken.
Lastly, have your contact information clearly showing on every page. Having a link to scheduling a quote and your phone number all across your website will increase the chances of a potential customer requesting your service.
2. Original Content Is King
Our culture craves content. More importantly, our culture craves content with authenticity.
With the rise of the internet and social media platforms, the content we consume has shifted from large-scale, corporate-run content to individual niche content. When an individual sells themselves and their product, you (most of the time) get their true selves selling it to you.
Authenticity in content is strongly preferred by internet searches and internet algorithms alike. When it comes to your window and siding company, content writing is the name of the game. With content writing, you can produce original, helpful, and authentic content.
This can help you build trust with a customer. For instance, say someone is unsure of which type of siding to use during their big exterior remodel. When they search Google for answers, they may come across a blog you’ve written about the titled “Pros and Cons of Every Siding Option.” This will ease the customer as you give them valuable knowledge to help with their decision.
Giving them this valuable knowledge might even help them with choosing you for their remodel! Providing helpful and engaging knowledge proves beneficial to both you and the customer, as well as increases your credibility with the Google algorithm.
Having an “About Us” section is a great way to let potential customers get to know your staff before they schedule your service. It’s also a great way to show off any certifications or awards you or any of your staff members have!
3. User-Generated Content
For all types of business, word of mouth is one of the most important ways to gain the trust of potential customers. You can spout on your website all day that you're the most trustworthy and dependable service in your area, but do the potential customers really believe that? More often than not, they don’t.
However, when one (or more) of your customers leaves an online review or shares a testimonial, now you have an outside opinion to share. Customers who share their positive experiences will certainly embolden some potential customers to reach out to your business for their siding replacement project.
4. Customer Engagement
Just because your business is its own entity doesn’t mean the human side isn’t important! As you know, running a business is not a passive task. It requires activity and energy of all kinds, and one of those energies is customer engagement.
Reaching and following up on customers of all kinds shows your business’ personable nature while proving your commitment to fair and quality service.
Here are a few ways to conduct your customer engagement:
- Implement an email marketing campaign to keep customers in the loop about good deals
- Develop consistent content in the form of blogs weekly/monthly
- Maintain your social media accounts and engage with customers
- Utilize analytical reporting to see which engagements work and which ones don’t
Gain Trust and Grow Sales With Triton Commerce
At Triton Commerce, we’ll stop at nothing to help your window & siding business gain the trust it deserves. We specialize in assisting small businesses with web design and SEO strategies.