Do you remember the days before Google? If you wanted to learn how to do something, you had to read a book. When you needed to hire a moving company, you had to flip through the endless Yellow Pages to get a phone number to call.
Nowadays, people can get instant answers to all of their questions. From watching an informative YouTube video to searching for services providers nearby, Google has become the ultimate tool for people of the 21st century. In fact, Google has stated that they receive about 3.5 billion searches every single day!
If you're still marketing in the phonebook, it's time to reevaluate your strategy. SEO is the way to go for any small business looking to enhance their awareness online and get more customers calling up their phone. The problem is that many of these business owners don't fully understand how to utilize search engine optimization tactics.
If you fall into this category, we're going to share our ultimate guide to optimizing your website and online presence to ensure that your business gets more customers over the coming years.
Start With an Audit
While there are other ways to gain traffic from the online world, your website is going to be your main source of new customers. Therefore, it's imperative that you make it as optimized as possible so that it can rank highly in the search engines for terms relevant to moving.
An audit is a great way to assess your overall website to see what you're doing right and what could use more optimization. Here are some key purposes for performing an audit of your moving company's website:
- Be alerted of duplicate website content
- Determine if your content is industry relevant and current
- See if your headings, meta descriptions, and title tags are using optimal keywords
- Verify your website content is compliant with Google's algorithm practices
- Identify any website errors like broken links and 404 errors
A very popular method for evaluating your website via an audit is performing a website crawl. This is a process where a service will crawl your website and analyze your content just as a search engine would do. This can reveal which parts of your website have great optimization and which parts don't.
Discovering Industry-Specific Keywords
After you finish with your website audit, it's time to correct one area that your business's website is likely lacking in. This is industry-specific keyword utilization. In order for search engines like Google to understand what your business offers, you need to have various industry-specific keywords throughout your website.
To find these keywords, you can utilize free online tools like the Keyword Planner and Google Search Console. These will provide you with analytic metrics and vital traffic data for many relevant keywords in the moving industry. When you know what these keywords are, it can be much easier to incorporate them throughout your website.
Proficiently using target keywords is pretty easy to do. In fact, we're going to share some page titles that display common keywords for the moving industry below.
- Dallas Moving Company
- Packers and Movers in Dallas, TX
- Dallas Moving and Storage Company
- Licensed Dallas Movers
- Affordable Movers in Dallas, Texas
Think of adding industry-specific keywords to your page titles, meta descriptions, headings, and blog articles to showcase what your business is all about to search engines like Google.
Craft Authentic, Engaging, and Relevant Content
Littering keywords throughout your website is not enough to achieve the top rankings. Rather, you need to constantly be adding content that is authentic and engaging.
Google wants to connect its users with legitimate sites that provide the services that they're looking for. If your website simply has copied content or generic content, it's likely that users may not find your site helpful. For this reason, Google will only rank sites that they believe have great content.
Creating great content is fairly simple to do once you decide on an outline. Think of your website as a book and your industry-specific keywords as the chapter titles. All of your content should be relevant to your chapter titles. You don't want to create content that isn't relevant to moving, as it would be like a random chapter that is unrelated to your overall book.
Take the time to start your content writing by determining how you want to present your business. Think about the tone of your writing, the message it's portraying, the information you're supplying, and the personality that it's presented in.
When you have a clear idea of what you want the content to be like, you'll likely find it super easy to come up with engaging and shareable content regularly. The more content that you put out in the form of blog posts, infographics, video tutorials, and so forth, the wider your online presence is going to be.
Use Off-Page Optimization Tactics Too
While your business's website is going to be the center of your digital marketing strategy, it's not all-inclusive. There are some off-page optimization tactics that you'll want to utilize to enhance your online presence and bring more leads into your moving business. These tactics include:
- Google My Business
Google offers a unique opportunity to fill in your company's contact information in an easy-to-read form. This way, users can get your information without even having to leave Google. This profile is also great for allowing online reviews of your business from previous and existing customers.
Creating links on your website that take users to other relevant pages on your website is a must. This not only helps search engines to discover all of your website pages, but it also enhances each user's experience with easy navigation.
Backlinking is simply the concept of getting a hyperlink from another credible website going back to your website. The more credible links that you get to your website, the higher your Google ranking will be.
Whenever your company name is mentioned on other local directory websites, it helps to boost the credibility of your business. The more credible your business is, the higher your Google rankings for industry-relevant keywords will be.
By utilizing all of the website optimization strategies alongside these off-page optimization tactics, you'll be well on the way to improving your website's rankings in the search engines.
Search Engine Optimization Strategy Experts For Moving Companies
As you first discover just what it takes to get your website to the top of the search engines, it can be exhilarating. However, when you actually think about implementing all of the strategies that were presented above, exhilaration can quickly turn into despair.
Your days are filled with tasks associated with running your business. Go ahead and let Triton Commerce take care of your search engine optimization strategies. We have a skilled team with the experience and right tools to get your business's website to the top of the search engines and get more customers coming to your business. Simply contact us today to get free access to our Digital Marketing Blueprint to learn more about how we can help your business grow.