4 Ways Your Moving Company's Website Can Build Trust and Grow Sales | Triton Commerce

In any form of relationship, trust is essential for its success. Whether it’s between two people, a person and an animal, or a person and an entity like a business, trust is crucial to a healthy co-existence and fair relationship.

When it comes to your moving company, trust is the key ingredient to beat the stiff competition in your area. With other businesses trying to establish a foothold, it will take your superior service and a well thought out marketing plan.

However, gaining the trust of customers means more than just sitting outside of your storefront shouting about your awesome service. These days, a digital marketing plan is the name of the game when it comes to client success.

Digital marketing is so important to small businesses like yours that Google receives over 13 billion inquiries per day, while almost half of all search inquiries are for local businesses. To put that in perspective, everyone on earth Googles something twice a day, and one of their search queries is for local businesses.

The key to keeping your moving company busy in this digital market is by keeping an optimized and aesthetically functional website to accurately convey the message of your superior service.

Here are four digital marketing practices your moving company can implement on your website!

1. Web Design

Your moving company’s website is basically your storefront window to customers around your area and around the world. When it comes to web design, making a good first impression is essential to your success. In fact, 94% of all first impressions stem from web design. You want your website to have an appealing design while being efficient and professional.

First off, you should take a look at the style of your website. What do you want your website to say without using words? What feelings do you want to encourage the potential customer to feel? Most of a first impression comes from our subconscious; We may not actively think of our judgment to first-time things, but our brains have certainly formed their impression as a basis.

The next step would be to have easily digestible text on your website. Make sure you’re not writing in big, clunky texts full of large words and industry jargon. You want your customers to feel comfortable on your website and, at the same time, learn something they haven’t before.

Another way to increase the efficiency of your website is to make it mobile friendly. With more and more internet searches done by phone every year, it’s critical to make it easy for mobile devices to load your website.

Start by compressing the images on your website. This helps phones use less data when loading your pages. Next, levy your website cache and consider using accelerated mobile pages as your HTML.

Having an organized menu bar is also imperative to your website’s functionality. Lastly, you must always have your contact information showing. A link to contact your business online and your phone number always-on display will further increase your chances of a potential client requesting your service.

2. Create Original Content

Our society craves content. After all, much of our free time is spent either consuming or creating content in its infinite forms. While we like our fairy tales, science fiction, and just fiction in general, there is one thing consumers on the internet want more than anything else: authenticity.

Trust strengthens when someone shows their true self across the reaches of the internet. When it comes to the content writing on your moving company’s website, the amount of authenticity you show will reflect the trust your future clients will have in your work.

Creating weekly or monthly content by way of blogs, videos, or infographics will substantially benefit your website. The more content you have, the better credibility score you will achieve with Google’s algorithm. Once your content becomes more consistent, your relationship with Google will strengthen--helping you appear on more relevant searches.

Blogs that are knowledgeable, friendly, and enriching on industry topics will help each reader better understand the inner workings of the moving company business in general. This will help play into their decision to choose you for their next move!

Have an “About Us” section on your website to let customers get to know you and your stay in a more personable way. Potential clients can learn about your staff before they come to their homes and do service. Furthermore, an “About Us” section is a great way to show off any credentials or awards you or your team may have!

3. User-Generated Content

Word-of-mouth is one of the most powerful sales tactics to this day. You can tell the whole world your service is trustworthy, but no one is going to believe you unless they hear from someone who already experienced your service.

Online reviews and testimonials will help your credibility score with search engines tremendously. There’s not a more powerful word than that of a satisfied customer. When you show off their kind words, it will surely bring more customers in!

4. Customer Engagement

Running a business is, in fact, a very active task. Businesses require constant attention and work. Part of this attention needed is customer engagement. No matter how your slice it, you are a salesman. The most crucial part about being a salesman is reaching out to customers actively.

Here are a few techniques for great customer engagement:

  • Consistently maintain, post, and engage with users on all your social media accounts
  • Implement an email marketing campaign
  • Produce monthly/weekly blogs that are resourceful, genuine, and helpful
  • Use analytical reporting to see which engagements do and don’t work

Upgrade Your Moving Company’s Website With Triton

When you need help growing sales and building trust with future clients, call on Triton Commerce! We are a team of trusted experts in the field of website design and SEO strategies.


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