What was once a place to connect with friends and family has turned into a new gold mine for all types of business owners. Regardless of whether you're a fan of social media sites or not, the undeniable truth is that they are embedded in today's culture. Social media platforms like Instagram, Facebook, YouTube, and Twitter are becoming primary resources for allowing businesses to connect with prospective customers.
If you haven't used social media marketing as part of your digital marketing strategy, you may be a little skeptical at first about how well this works. We encourage you to continue reading to learn about how you can increase your brand awareness, improve your lead generation, and get more customers contacting your business on a daily basis.
Start With Optimization
If you're like most moving companies, you have a website that is specifically designed to show up in the search engine results for terms related to moving. Just as your website has to be specifically designed for search engines, your social media profiles need to be specifically optimized to show up for users who are searching for your services.
When you have a well-optimized social media profile, it will help to promote your brand in many different ways. These include:
- Allowing followers to repost your content
- Strengthening your brand and boosting your online presence
- Upping your email subscribers and social media followers
- Sending more traffic to your website and boosting your lead generation efforts
It's important to look at your website as being similar to social profiles. They both need to be specifically optimized so that users are able to be connected with your profile through internal searches of the social media sites.
There are a few key different ways that you can optimize your social media profiles:
- Using your logo for banner and profile pictures
- Inserting call to action buttons throughout your profiles
- Setting up social profiles with the same or similar handles and usernames
- Inputting a traceable hyperlink to your moving company's website
- Implementing keyword research when writing content for your social profiles
- Always providing up-to-date contact info
The more tips that you employ to effectively optimize your social media profiles, the faster your online brand awareness will increase and the quicker you'll be getting leads reaching out for your moving services.
Use Engaging Content That Is Personalized
Don't make the old mistake of setting up social profiles on all the popular social media sites to simply fail to put out consistent content. People want to see unique, engaging, and personalized content produced by your moving company on a consistent basis. This is the key between getting customers to call you and not.
When you sit down to write content for your social media profiles, here are a few different tips that you'll want to consider:
- Make It Relevant
Followers are going to read your content when it's about your industry and how it pertains to them. They will see you as an authority in the moving industry and look to you for professional advice. Use this to your advantage and only post content about topics relevant to moving.
- Use Unique Images and Videos
There's nothing worse than putting out a great post only to realize that your competitor did too with the exact same image that you did. You don't want your business to come across as generic, do you? Protect the integrity of your business by utilizing your own videos and images. This ensures that they're unique!
- Make It Shareable
While engaging your current followers is a must to retain their business services in the future, that shouldn't be your only goal when releasing new content. Your content should be shareable in the sense that it makes your current social media followers want to repost the info to their followers. When your content is shareable, your followers tend to act as your free marketing agents, spreading your content out in front of many other people.
- Be Consistent
As we touched on above, consistency is king when it comes to social profile posting. You need to make a schedule for releasing your posts and stick to it. Your followers see you as a professional who should be keeping good on their promises. If your business states that it will be releasing content every Monday, then you need to ensure that you do.
- Make It Personal
Personalizing content is a necessity in the 21st century. You can personalize the social media content that you release in many different ways. You could simply post a great testimonial that your customer did of your business. Or, you could tag various followers in your promotional offers. Find a way to make every post that you put out personal as people are more loyal to businesses that they feel personally attached to.
Target Your Key Audience With Ads
Producing content on your social profiles is a great way to drive free traffic to your business. Another great way to utilize social media sites to enhance your lead generation strategies is to use paid advertising. Social media platforms allow you to utilize paid social advertising campaigns to target specific subscribers.
Social media sites like Facebook, Pinterest, Instagram, LinkedIn, and Twitter are some of the most popular social advertising sites out there. In fact, it's been estimated that American businesses will be spending just under $48 billion throughout 2021 to advertise on these social media sites.
Your business should be investing in social paid ad campaigns as they come along with many benefits, including:
- Easily boost your social presence and get more relevant leads
- Target specific customer demographics
- Actively target brand new and returning customers
- Get more traffic to your website and boost your conversion rates
- Monitor the success of your ads in real-time so you can see what's working
Using a great combination of releasing consistent content on your social media profiles and paid advertising on the most popular social media sites can help to spread the word about your brand and get more customers ringing up your phone.
Get More Leads With Triton Commerce
As the owner of a successful moving company, you likely have a lot of day-to-day tasks to handle. While social media marketing may be a great option for your business, it may seem overly difficult to get started. Fortunately, you can rely on the experts at Triton Commerce to take care of it for you.
We actually specialize in social network advertising for moving companies. We have the right tools and solutions to ensure that your business gets more customers on a regular basis. Contact us today to see just how we can assist you with boosting your conversion rates. We'll even provide you with a free copy of our Digital Marketing Blueprint, which showcases how we'll use various digital marketing tactics to get more customers to your moving business.