Long-tail keywords are one of the most important things to consider when optimizing your outdoor services company’s website for voice search. People everywhere speak differently than they type, which means you’ll need to optimize your keywords in ways you never have before.
When you type a phrase, it’s typically in shorthand, as opposed to how you might speak in full sentences. By taking advantage of long-tail keywords, you can rank in searches that many others don’t, which will often put you ahead of the competition. By using more natural language instead of cut and dry keywords, your results can improve.
For instance, if a potential customer were to type “outdoor services company near me,” a plethora of outdoor services companies in the area would appear. However, if a customer is looking for an outdoor services company that provides a specific type of outdoor service and they voice search it by saying, “find me landscaping companies that are closest to my neighborhood in Apple Valley,” different search results will appear. By including long-tail keywords in the content of your website, in addition to short-tail keywords, you’ll appear in a variety of different searches. This can help bring in more traffic, increase your online conversion rate, and help you stay above your competition.