When was the last time you used Google? I bet it wasn’t too long ago. You may even use Google to stumble upon this article!
The Oxford Dictionary included the verb “Google” in 2006. The amount of power Google holds in today’s information age is insurmountable.
Google is the gateway to every highway imaginable. When you want to search for something on the internet, you will most likely see those six colorful letters beaming at you with the search bar perched right under it.
Let’s take a look at some statistics to see just how much influence Google has on internet searches:
- Google processes 70,000 queries per second
- Google accounts for 70% of all desktop traffic globally
- 46% of all-time searches are local
- The average person will search for something on the internet at least three or four times a day
- In 2018, Google accounted for over 335 BILLION in economic activity in the U.S. through its advertising alone.
By the look of those statistics, it’s safe to say Google is the king of everything internet. The way to present your landscaping company is no different.
Nowadays, companies are almost built through digital marketing. It’s weird to say that your business has to have a solid relationship with Google to make it visible to potential customers.
Companies that appear on the 3rd or 4th page of Google are already at a loss before they even play the game. Even if your landscaping company is the best around, potential customers will most likely go with someone else to make their property pop if they haven’t already heard of you.
Not taking advantage of Google and working with it will leave you out of sight and out of mind, which could lead to becoming out of business.
But enough of the doom and gloom. Let’s look up and ahead!
Here are ways your landscaping company can dominate the first page of Google.
Organic SEO Growth
Search Engine Optimization or SEO is the practice of building a relationship with the Google algorithm.
Chances are, if you’ve heard of SEO practices before, you have heard the word “growth” right along with it. That’s why SEO practically is growing your company’s website with Google and the search results it can produce.
If you’ve ever grown a garden before, a ripe fruit doesn’t just bear overnight. It takes weeks to months of proper care to grow a healthy plant. The same goes for visibility on the internet’s search engines.
While growth doesn’t come quickly with SEO, the results you attain at a cost-effective rate will pay your company dividends as you may be swimming in business once your visibility is established.
Knowing your company’s target keywords is the first crucial step in attaining growth within the internet’s search engines.
It makes when you think about it:
Out of all the words on your landscaping website to appear, just a few words will catch someone’s eye. It also catches the proverbial eyes of Google. Knowing what keywords consumers use when looking for your type of business is detrimental to Google's ultimate decision to show you first on search results.
A great example of someone looking for landscaping services someone would probably search is:
“Best landscaping companies near me”
Pretty simple, but the consumer will get their answer. The question is: Will you be in the answer?
Let’s discuss six parts of SEO practices and go over each one to further better your knowledge of this digital marketing strategy.
- Link Building
- Content Marketing
- Web Page Structure
- Mobile-Friendly Website
- Google Ads
If you’ve read this far, that means you’ve seen highlighted and blue words or phrases. This by design as link building is one of the most effective ways to bolster your SEO foundation!
Building links is like using a support system to uphold your website’s credibility. The more you use links from legitimate and knowledgeable sources, the more Google recognizes your online authorship as credible.
There are two main types of links your can use:
- External Links
- Internal Links
External links make up any sources you find outside of your website. These links reinforce the information you provide on your website, mainly through blogs.
Here are three great examples of where to find sources for external links:
- Case studies
It is important to note, however, that you must never link out to a competitor. Doing so will most surely direct consumer traffic right to them!
Internal links are essentially homegrown! They make up the links that double back to your website site.
For instance, if you have a blog about “The 5 Best Gardening Tips For Beginners” on your website, the opportunity to build links within that blog is great.
Wherever there is a service or page from your website that fits a word or phrase, then link out to it! This will increase the chances of a reader staying on your website to learn more about it. The longer a reader stays on your website, the better chance that reader turns into a customer!
An innumerable amount of content is made every day! The mind-boggling number of content uploaded on the internet on a given day will make your head spin.
The secret is not to think about it and put forth some output. Staying relevant on internet searches means putting out great content consistently. Not only does it increase your author credibility with Google, but it will also give you more chances to show off your company and everything about it.
Content marketing is the name of the game. Putting out content consistently gives you a great number of chances to link build while keeping your place in the vast space that is the internet.
Content marketing is most associated with blog posts or social media posts. Great content marketing also has catchy titles.
A catchy title can make everything between a click and a scroll.
A couple of examples pertaining to landscaping would be:
- “6 Benefits of Installing a Terrace in Your Backyard”
- “How to Prevent Frost Damage to Your Plants”
You have content running on your website and links stretching out to every nook and cranny of your website and beyond, so what’s next?
Real-life feedback, of course!
Reviews are a great way to show off all of your satisfied customers. Not only is this a confidence booster for your company and your website, but it also helps play into your relationship with search engines.
The mission of the Google crawlers is to find out the intent of the author. When a customer leaves a glowing review about your services, Google will recognize this as a positive to your website and company’s credibility.
The more great reviews you get, the better the credibility score!
Web Page Structure
Your website’s credibility isn’t just based on all of your page’s aggregated value – every individual page is ranked by the Google Crawlers!
As you want to stay consistent with the content on your website, you should also take into consideration the quality of every page.
Using internal links whenever you can on a webpage will help build a solid web page structure, along with adding links to older pages.
Images – more specifically, original images – help to greatly improve the overall look and feel of your website, thus improving the web page structure.
Here’s another crazy but unsurprising search statistic: Over 55% of all internet searches happen on a mobile device.
Smartphones are everywhere nowadays. You can find a smartphone in just about everybody’s pockets in the U.S. With access to the internet at all times, the potential to land more views on your website increases greatly.
That is if you have a mobile-friendly website!
Not being able to host an inviting and efficient website for mobile users will prove detrimental to your client influx over time.
For instance, let’s say a young couple just bought their first home. They want to spruce up their yard with some landscaping designs. They search for the best landscaping companies around and stumble upon your website.
They click, but that’s as far as they will be able to get to as your pages take forever to load, and the text can barely be read on a phone.
It won’t be long until they decide to back out and go to your competitor for service.
To make your website more mobile-friendly, start by compressing the photos on your website. Next, check into levying your website's cache. Finally, try implementing Accelerated Mobile Pages as your HTML.
Google Paid Ads
Out of the five practices of SEO, this one has been deemed a shortcut. If your business has some extra cash, and you want to give a quick boost to your Google search rank, you should consider taking advantage of paid ads.
Paid ads are a quick way to boost your rank on Google’s search engine. For instance, when someone is looking for a landscaping service Google’s “landscape businesses near me,” the business that shells out the money will get top priority on those local search results.
While not the end all-be all for search SEO, it’s a quick boost if you require generating business fast. It may be a good idea to at least try it out and see how it works for you since these types of advertisements are pay-per-click (PPC.) This means you are only charged by the number of clicks to your website that these paid ads will produce.
Additionally, any landscaping-related search that doesn’t request service will still have you sitting on top of the first page, which gives you more chances for potential customers to look through your blogs or other pages.
Now, let’s talk about your direct relationship with Google. GMB stands for “Google My Business.” GMBs are accounts for businesses to aid in optimizations your rank on Google, especially locally.
Now, this sounds like it may cost money like Google Ads, but it certainly does not!
A GMB account is free, and the simple fact is your business may already have one! If you find a GMB account already existing for your business, all you have to do is set it up.
- Go to the account and verify the business as yours
- Input all of the correct contact information
- Include hours of service
- Link out to your website and subsequent pages
- Add pictures and reviews to your account
This will give a massive boost to your Google search rank all with just a few simple steps.
You can supplement this by the addition of Local Service Ads and Google Adwords. These two additions are paid but will take your target keywords and refine them into the Google algorithm, assuring you will land on the first page of Google every time!
Work With Triton to Dominate Google
To simple put it, there are two ways to dominate the first page of Google: slow and fast.
Slow being through SEO tactics, and fast being through paid ads directly to Google.
The truth is, a business needs both to generate the maximum amount of search inquires. This is a job within itself, and you have one of the best landscaping businesses to run.