Just a couple of decades ago, people relied on the good old Yellow Pages to find a landscaping company to hire. It took minutes of flipping through and calling companies to find one that performed the services that you needed. Nowadays, people don't have that amount of patience.
Rather, people rely on getting instant answers to their needs from online search engines like Google. In fact, searchers perform over 3.5 billion Google searches every day on average. And, what does this mean for your business?
It means that the key to increasing your client base is connecting with them online via Google and other search engines. This type of marketing is referred to as search engine optimization, or SEO, and it's time to learn what this efficient tactic is all about.
Start With An Audit
Before you decide to make any changes to your website, you need to perform an audit to analyze your existing search engine optimization strategies. This helps you to establish what components of your website are working to enhance your rankings and which ones are not. This gives you a great starting point to build from.
There are actually multiple reasons that your website should undergo an audit, including:
- To identify website errors like dead links
- To check if your content is compliant with Google's current algorithm
- To review your title tags, headings, and meta descriptions for target keyword inclusion
- To ensure your website has relevant and up-to-date content
- To identify if your site has identical or similar content across multiple pages
To perform an audit, you'll want to perform a website crawl. This is a process in which a digital bot crawls your website and analyzes its content as the search engines would. With a crawl, you'll easily discover the successful content on your site and the content that needs to be improved.
Research Specific Target Keywords
Once your website audit is complete, it's time to improve the areas that were deemed not optimal. You'll need to start with researching specific target keywords that users looking for your services would utilize in their search queries.
There are multiple online tools that you can use to identify these target keywords. The two most popular are the Keyword Planner and Google Search Console. These helpful tools will reveal analytical metrics and traffic data regarding various industry keywords.
Once you know exactly what keywords your searchers are using, you can incorporate those specific keywords throughout your website. Think of adding them to the website's blog articles, title tags, headings, and meta descriptions.
Let's take a look at some proficient examples of keyword implementation for page titles on a landscaping business's website below.
- Trusted Landscaping Company in Minneapolis
- Affordable Lawn Care in Rochester
- Reliable Local Landscaping Company in St. Paul
- Duluth Professional Lawn Care Services
- Outdoor Irrigation Installation Services in St. Cloud
When you implement more industry keywords into your website's content, you can enhance your website's ranking in the search engines so that more searchers can find your landscaping business.
Relevant, Unique, and Engaging Website Content
While incorporating target keywords into your website is a great start, it's not the only attribute that your content needs to rank in the search engines. Your content needs to be engaging, relevant, and unique. Just writing website copy to have content on your site isn't enough. Google website crawlers won't improve your organic search rankings for copied or generic content.
When it comes to creating content for your website, you need to approach it with the right perspective to achieve the rankings that you desire. Consider your content as being a book. Your target keywords should be the table of contents for your book. The content should fall into place with relevant content like chapters in your book.
Before you attempt to create website copy, you should have some key elements in mind. These are the tone, personality, and information that you want your company to provide searchers with. When all of your content falls into the outlines that you've chosen, it will become a breeze to add content to your site.
Before you even realize it, you'll be adding more relevant video tutorials, infographics, testimonials, and blog articles than you've done in the past. Creating content can be intriguing and allow your business to better connect with people looking for your services. Great website copy translates to expanded searchability and an enhanced online presence for any business.
Off-Page Optimization Tactics
While your website is a big part of your search engine optimization strategy, it shouldn't be the only component. Off-page optimization is another essential component that your business will need to obtain and maintain the top ranking results on top-rated search engines like Google.
Some of the most common off-page essentials include:
Google loves to see other credible websites linking to your website. This helps to boost your online reputation and allows search engines to see you as a reputable company.
- Google My Business Profile
A must-do for any business is establishing their Google My Business profile. This allows you to fill in necessary information like your address, phone number, company photos, and more. It also permits users to leave online reviews about your business to expand your online reputation.
- Internal Linking
Links from other websites are not the only ones that you'll need to take over the top results on the search engines for searches relevant to landscaping. Rather, you're going to need to create various links throughout your website that help users to navigate to the pages they desire.
- Online Citations
Another step to creating more credibility for your website is gaining more online citations. These can be from local online directories and similar websites that notate information about your business.
By employing all of the four tactics that we went over above, you can give your website a much-needed advantage over your competitors who aren't likely using these off-site optimization tips.
SEO Tactic Specialists For Landscaping Companies
As you've likely come to realize, the ultimate strategy for building your online presence and showing up highly in the search engine results requires a lot of work. This can seem quite daunting, especially when you're running your landscaping business full-time.
Fortunately, Triton Commerce is here to take care of your SEO needs. We have the skills, knowledge, and tools to provide customized search engine optimization solutions for your landscaping website. Sit back and let us take care of bringing more leads into your business. Contact us today to get a copy of our Digital Marketing Blueprint to learn more about how we can help to grow your business.