Social networks are a well-known place for showing off life achievements, venting about negative experiences, and enjoying seeing pictures of cute puppies. Even if you're the type of person who isn't regularly active on social media, there's no denying the fact that it's embedded in our culture and here to stay.
Social networking sites like Facebook, Instagram, and Twitter are great for communicating with people you know. And are a great tool for businesses to connect with people who are in need of the services that they offer. If you're not currently implementing social media marketing as part of your digital marketing strategy, then you're forcing many prospective customers to head to your competitors that do.
Investing in social media marketing has the potential to attract new leads, enhance your brand's awareness, position you as an authority in your industry, and ultimately reach prospective clients before your competitors do. If we've got you curious about how social media marketing can actually enhance your landscaping business, read on to discover the many benefits of utilizing it and tips to use it effectively.
Start By Optimizing Your Business's Social Profiles
Each social media platform that you utilize will require you to set up a profile page about your business. This should be seen as your calling card for customers. While putting in your basic contact information is great, optimization is better.
Optimization is a technique that allows search engines on social media sites to effectively discover what your business is all about and link you with users who are searching for your landscaping services. Having a well-optimized profile can not only help to promote your brand, but it can generate more leads to your landscaping business by:
- Boosting the number of followers that you have
- Adding to your email subscriber list
- Promoting your brand awareness
- Positioning you as a landscaping expert
- Driving more traffic to your website
- Allowing shares of your content
It's easiest to think about your social media profiles as being similar to your website. You want to promote and optimize it in the same manner to enhance the number of leads that your business gets regularly.
Some great tips for optimizing your social media profiles include:
- Providing appropriate contact details
- Adding profile and banner photos with your company logo
- Including call-to-action buttons throughout your profiles
- Inserting a useable hyperlink to your landscaping website
- Utilizing keyword research in your social content
- Setting up all of your social profiles with similar usernames and handles
As a landscaper, when you effectively optimize your social media profiles, it will be easier for people to connect with your business. You'll also find that putting out new content is a simple way to boost your brand awareness and bring in new qualified prospects.
Producing Personalized, Clickable Content
You need to take the perspective of your potential consumers in mind when it comes to putting content out on social media platforms. These people don't just want to see the same content from five different landscapers. Rather, they want to be provided with unique and useable content that they can enjoy reading.
Here are some useful tips that you'll want to keep in mind when creating content for your social media profiles:
- Use Unique Imagery
There's nothing that kills your brand authority more than utilizing the same stock images that other landscapers have utilized. Do your business a favor and only utilize unique imagery. In the time that you spend sifting through the stock photos, you can likely snap a photo of your own and upload it to your content.
- Be Relevant
The whole concept behind brand awareness is positioning yourself as an authority in the landscaping industry. Publishing content about your favorite cooking recipes or how to change your HVAC filter aren't relevant to your industry. You need to stick to topics that readers perceive you as an expert in.
- Practice Consistency
It's human nature to be comforted by the consistency of various parts of our life. Your followers will rely on you publishing content in a similar fashion each week. If you want to put out two articles each week, pick two days to release the content. Every week, you should be releasing your content on only those chosen days. Be sure that you only commit to putting out content as often as you're sure you can consistently keep up with it.
- Be Personal
No longer do people want to be treated like a number. They want to have personalized content delivered to their social media inboxs. Your content should keep this in mind with creating more engaging posts. For example, you can publish customer reviews or encourage your followers to post a comment to get entered into a raffle for a free service or promotion product from your business.
- Make It Resourceful and Shareable
Lastly, you need to be producing content that is resourceful and highly shareable among your followers. For example, creating an infographic that explains the various benefits of residential landscaping can be a great start. An infographic is simple to read and more likely to be shared than a solid page of written content.
Targeting Your Ideal Audience Via Paid Advertising
While connecting with patrons and prospective clients through your social media content is a great way to enhance your brand's awareness and boost your annual revenue, it's just a start. Paid advertising on popular social media sites, like Facebook, Twitter, and YouTube, provides another profitable strategy to generate more prospects for your landscaping company.
In fact, paid social media advertising is estimated to reach an expense of $48 billion for businesses throughout the United States this year. There's no denying the fact that advertising on social media platforms has become an immensely valuable tool for all different types of businesses.
By deciding to implement paid advertising on these social media sites, you can enjoy the following benefits for your landscaping company:
- Targeting specific customer demographics
- Boosting website traffic
- Increasing conversion rates
- Proactively targeting prospective and existing customers
- Boosting your online presence
- Monitoring your success with real-time analytics on each platform
When you're able to output unique and engaging content on your social media profiles, you can enjoy countless new prospects coming into your company. Social media marketing is providing a revolutionary new way to connect landscapers with their target audiences in real-time.
Triton Commerce Will Boost Your Lead Generation Efforts
Managing a successful landscaping company is a full-time job. While you know that social media platforms provide a great outlet for adding more prospective clients to your business, implementing this digital marketing strategy can be overwhelming.
At Triton Commerce, we have experience promoting landscaping companies on social media platforms. Let us handle effectively promoting your business on these platforms while you handle taking on all the new prospects that we connect with your business.