Top 3 Marketing Tools To Gain Leads For Your Outdoor Services Company

When you’re looking to generate more leads for your outdoor services company, there are several options for making your website more effective. The first step is to build a performance-driven website that’s responsive, user-friendly, and optimized to get the highest ROI possible for your marketing budget.

An effective, lead-converting website must have:

• A Clear Message - When potential customers visit your website, they immediately want to know the products and services you offer and why they should hire your company for their outdoor service needs. Homeowners shouldn’t have to click through multiple pages on your site to find out what your company specializes in. From the homepage to the contact form, your website should clearly show who you are and what your key differentiating factors are.
  
  When designing a website at Triton, we take the time to get to know your business and discover exactly what you want to communicate to potential and existing customers. Our team of Content Specialists use the information we’ve gathered during our Kickoff Meeting with you to write unique, optimized content that captures your brand’s voice and conveys your company’s most important messages. Effective and well-written web copy is vital for drawing your target audience in and keeping them on your site long enough to convert from a potential lead to a qualified lead.
• Strong Calls to Action - Calls-to-action, also known as CTAs, should be included throughout every page of your website. A call-to-action is a specific phrase that encourages your site visitors to take action. Often, CTAs appear as a button or link on your website and direct visitors to complete a contact form, book an estimate, or place a call to your outdoor services company. The wording used in your CTAs will vary depending on what specific action you want users to take next.
  
  CTA examples include, but are not limited to: “Book an Estimate,” “Contact Us,” “Request a Free Quote,” and “Schedule an Appointment.”
• Intuitive Navigation - Navigation is one of the most overlooked aspects of building a lead-generating website for an outdoor services company. When potential and current customers land on your site, they should be able to easily find exactly what they’re looking for. If your site’s navigation is clunky and confusing, some potential customers will be left feeling frustrated and will leave your website to go elsewhere.
  
  So what does intuitive navigation look like? Clickable buttons and a strategic design that encourages users to naturally flow from page to page on your website. Additionally, your site should have a landing page for each of your main products or services, as well as subpages that describe each individual line of work performed. Studies have shown that providing intricate details of your services on each page, such as proof of credibility, can lead to significantly more conversions.

A large part of creating a lead-generating website is optimizing your content for search engines like Google. SEO is an acronym that stands for “search engine optimization.” Generally speaking, SEO is the process of improving your site’s visibility and ranking on search engine result pages, also known as SERPS.

At a surface level, search engines are looking for websites that:

• Provide relevant, high quality information
• Load quickly and are mobile-friendly
• Include content that captures (and holds) an audience’s attention

One element of SEO is utilizing keywords to enhance the content of your website. By using the words or phrases that customers typically search for when looking for services that you offer, your website is more likely to show up on the first page of results. SEO keywords need to be specific to your company (and industry), your location, and the outdoor services and products you provide. By incorporating the right keywords in your content, you can establish your outdoor services company as the industry leader in your location, which is especially useful in the very competitive field your business is in.

When you partner with Triton Commerce, we’ll perform comprehensive research on your industry and discover the words and phrases that are searched most. From there, our content team will create optimized content to help your website rank on the top search engines, helping to bring more leads to your site.

Pay-per-click advertising (PPC) is one of the quickest and most effective tools for driving real, measurable results to your outdoor services company. With PPC, you set a budget for how much you’d prefer to spend on your advertising and bid on certain keywords and phrases.

Every time a potential customer clicks on one of your ads, you’ll pay a small charge for that person to be sent to your website. If your website and content are optimized, the leads your PPC ads bring in should convert into customers. And if you convert the lead, the cost of the click will be considered minimal since you’ll hopefully make a significant profit out of the conversion and sale!

At Triton Commerce, create unique PPC campaigns designed to help you reach your target audience, connect with customers who are ready to buy, and reconnect with previous customers and website visitors. We’ll take care of every area of your ad campaign, from designing the online ad to writing the ad copy to measuring performance.

If you need help attracting and converting leads for your outdoor services company online, contact Triton Commerce today! We can create a custom digital marketing strategy tailored to your specific goals and budget.