Increase The Leads Your Outdoor Service Company Gets From Your Website

Increase The Leads Your Outdoor Service Company Gets From Your Website

A newly designed informative website is not the only thing you need to bring in more customers for your outdoor service company. Read on to learn what else you need to get more leads, which can ultimately result in more conversions and increased sales.

Is your outdoor service company struggling to get leads? Are you having a difficult time driving traffic to your existing website, or do you not have a site at all? In today’s competitive digital world, most outdoor service companies tend to need much more than a simple website to increase their inbound leads and sales.

Of course, sprucing up your site to make it attractive and user-friendly is important. But, that’s generally not enough to produce lasting results for your business on its own. Along with a well-designed site, you need a comprehensive digital marketing strategy that includes local SEO, PPC and other digital advertising solutions if you really want to reach your target audience.

Let’s take a closer look at some of the most important facts on digital marketing today and discuss how you can leverage them to grow your outdoor service business in 2020.

1 If They Don’t Already Know You, They Can’t Find You

If you don’t already have a website for your outdoor service company, you’re probably falling behind your competitors. Gone are the days of homeowners opening a phonebook to find a company to hire. Instead, they’ll do a search online to find the best service providers in their area. If you don’t have a state-of-the-art website to display the top services your company specializes in and explain what sets you apart from your competitors, many of your potential customers will never even know you exist.

So, what do we recommend? Unless you happen to have a friend or family member who is a digital marketing expert, you’ll need some professional help to get your website up and running. Our team at Triton Commerce can build a modern, responsive website backed by a digital marketing strategy that’ll drive relevant customers to your site.

2 A Static Website Doesn’t Rank on Search Engines

Once you’ve revamped your website to bring in leads you’re set, right? Wrong, sorry! Investing in an SEO-optimized, user-friendly website is a good first step, but it’s just that… the first step.

While SEO-rich content is a must for bringing in leads and getting your site to appear at the top of search engine results pages, it’s not something you can create just once and then leave to sit. If your website is static (meaning that you aren’t updating it regularly on a minimum of a monthly basis), then it’s probably not going to rank high. For that, you need to update your website content by executing a content marketing strategy.

Fresh, ongoing content is a key ingredient to any successful inbound marketing strategy. Updating content on your site and creating new pages provides search engines with the keyword-rich “food” they need to keep your website ranking. If you need help creating ongoing SEO content, contact Triton Commerce. We’ll create a custom content marketing strategy that will keep your website relevant and competitive.

3 Your Competitors Are Executing an SEO Strategy

Still not convinced about the need for an inbound marketing strategy? We can almost guarantee your top competitors are using SEO, PPC, and other digital marketing solutions to fuel their leads and conversions, which ultimately means more business for them and less for you.

Whether your target audience is located in a large city or small town, having a solid SEO strategy is critical for the success of your outdoor service company. In a small town or suburb, the chances are that community members will do business with the companies that have been around for years. If you’ve only recently opened your doors, it’s vital that your business has a solid strategy in place to compete with these other companies. On the other hand, if your business has been around for years, you’ll want to continue to remain relevant and compete with newer companies that are incorporating digital strategies.

If you are in a large city full of businesses similar to your own, investing in a digital marketing strategy is critical to your success. When someone searches for “outdoor service companies near me,” you want to show up on that first page of results, right?. There are countless outdoor service companies and landscapers, and the companies that put the most effort into SEO, paid ads, and other online marketing strategies are going to appear on the top page of results. To keep up with your competitors, you need to consult with a digital marketing firm to implement a strategy, so you can get as many leads as possible.

4 Paid Ads Can Push Your Company To Those Already Searching

Another beneficial opportunity to bring potential customers to your outdoor service company’s website is to invest in a pay-per-click (PPC) campaign. Essentially, PPC allows you to bid on certain industry specific keywords that then place your site at the top of web searches. As soon as someone clicks on the link in the ad that directs them to your site, a slight fee is assessed, which is minimal when you consider the opportunity of that lead turning into a significant sale for your business!

If you’ve recently updated your site to include an inbound marketing and SEO strategy, chances are that you may not yet rank on search engines because it takes some time to rank. By executing a PPC campaign, you can make advertisements for your outdoor service company appear in multiple searches immediately.

Contact Triton Commerce today for a customized digital marketing strategy for your business! We can create a strategy tailored to your company, the goals you have, and work with you to set a digital marketing budget that brings you a positive ROI.

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