3 Ways to Improve Your Cleaning Companies Website Conversions
Yes, you have the best carpet cleaning business around. But do your sales show that? Surprisingly, it has less to do with your quality of service and more to do with your website.
Take an assessment of the current state of your website. When was the last time you updated your website? Even better question: When was the last time you were even on your website to inspect the feel and functionality of it?
If the answer is “a long time ago,” you may have found the main suspect to your disappointing sales as of recent!
Your carpet cleaning website, like all websites, needs to have three important components optimized and tended to. Without great web design, accessibility, and overall performance, your sales will suffer greatly.
In today’s modern age, almost everything we do is over the internet--especially business. What was once a cluster of computers now makes the world the smallest it has ever been, thanks to the reach and connection of the internet.
If you’re not yet convinced of the amount of influence the internet has on business, just take a look at these statistics:
- 38% of website visitors will leave your website if the layout or content is unattractive.
- 89% of website visitors will switch to a competitor’s website after a poor experience.
- 48% of online consumers say the design of the website is the top factor that determines a website’s trustworthiness.
- 88% of website visitors are less likely to return to a website after a poor user experience the first time.
The numbers don’t lie. Consistent upkeep and website optimization are the keys to success for your carpet cleaning company.
Now that you’re curious about how to maintain a gorgeous-looking website to raise your sales, let’s take a look at a couple of finer details to really pull it off.
Here are some tips to help your website help you with sales!
Beautiful & Efficient Web Design
Let’s start with the genesis of all relationships: first impressions. Beautiful web design is the first step into growing sales on your website. First impressions can make or break a relationship from the get-go, so this step is all about looks!
The best website design has the following components:
- Convenient and visible call to action to persuade the customer in taking the leap and enlisting in your service.
- Easy website navigation, fast loading times, and mobile-friendly web pages.
- Custom, beautiful, and original web design to stand out from the rest of the pack.
- Content that’s engaging, enriching, and compelling to keep readers hooked.
- Consistent web design and formatting that is unique without being too much.
When it comes to making any kind of a first impression, the eye is going to introduce the first sense. Appeasing your reader’s eyes with beautiful web design, helpful navigation, and compelling content will shift your company’s sales in an upward direction!
SEO Web Content
Now that your website is all prettied up, let’s talk about the nitty-gritty: search engine optimization (SEO).
SEO tactics and strategies work towards growing organic traffic to your website, ultimately helping rank higher on relevant website searches. Effective SEO strategies will help you grow your client base for many years to come.
Here are some specific SEO tactics implemented on successful websites.
Quality Keyword Research
Keyword takes the most relevant and most used words and phrases in the carpet cleaning industry and implements them within your content. Usually, these words or phrases are often Google by a potential customer!
Your website has multiple pages, so it’s a good idea to interconnect them with link building! Insert links into keywords or phrases in your content and other parts of your webpage. The more ways a curious reader can stay on your website, the better.
Search engine algorithms love the updated websites. Every part of your website should be consistently maintained to climb the search rankings and stay there. This includes utilizing mobile-friendly design, meta descriptions, title tags, and sharing your enriching content with your readers.
Local SEO Strategies
For local SEO strategies, you will need to take advantage of what Google has to offer, including Google My Business, Google Maps optimization, and review. Doing so will increase your online presence at a local level!
Custom Land Page Design
Custom landing pages are a way to target certain areas by giving well-defined messages tailor to specific cities to dig up some potential customers that will need imminent carpet cleaning service!
SEO strategies, simply put, are the number one factor that digital marketing businesses focus on. You won’t see results overnigh,t but once you have established SEO strategies, you will dominate local search engines for years to come.
Now that your SEO is working for you and your sleek and beautiful website design is catching website surfer’s eyes, it’s time to talk about the final piece of the sale: conversion rate!
Conversion rate is the measurement of total visitors to your website compared to how many ended up enlisting your carpet cleaning services. When your website is properly optimized with the previous steps, you will start to see your conversion rate sway in your favor.
Websites with high conversion rates implement the following elements:
- Easily visible call to actions in the form of text, links, buttons, animation, images, or video.
- A fun, user-friendly experience on the website.
- Content that’s optimized keep your customers curious about your services.
- Custom performance reporting gives you access to details about what digital marketing strategies and design elements affect your success.
Essentially the three main things your website needs are quality visuals, SEO strategies, and great content. The more easy and enjoyable experience online visitors have on your website, the more sales you will drive home!
Convert Carpet Cleaning Leads With Custom Web Design
At the end of the day, you are already as busy as you can get running your carpet cleaning business. When you need assistance optimizing your website to work for you, call on Triton Commerce!