It may be surprising, but human’s use of carpets dates back to the 5th to 4th centuries BC. The first carpets most likely were invented near the Caspian Sea in what is present-day northern Iran. Almost every early civilization in the early times of man had its own versions of carpets or rugs.
Fast first a thousand years or so to present-day America. 1791 marked the beginning of the carpet production industry with a mill opened by William Sprague in Philadelphia. Let’s fast forward a bit more to 1900, when the first mechanical carpet clean was invented by Corinne Dufour. With the invention of such a device, plenty of homes around the world were probably overdue for a carpet cleaner – thus the profession was born!
You’re the proud owner of a carpet cleaning company. You take pride in cleaning your clients’ carpets. Not only do you make their carpets look and feel fresh and clean, but you also help every family with air quality by getting rid of dust, debris, and other allergy-causing particles.
However, do you find that you’re twiddling your thumbs at the shop more than servicing people’s homes? You know the problem doesn’t lie in your service. Plenty of customers have raved about the clean carpets and fresh air in their homes. No, the problem isn’t your service, but how your presence online is.
If your carpet cleaning website doesn’t match up to your competition’s website, you could be missing out on a ton of sales. There’s never been a time in history where humans are so connected by the internet, and there are plenty of advantages for businesses to utilize on such a mighty platform, and that’s digital marketing.
Having a beautiful, highly optimized website isn’t just for looks; it’s imperative to garner any kind of success for your business. Now the task of optimizing a website may seem daunting, but once you give this a read-through, your motivation to get the ball rolling will soon follow.
Here are five valuable tips you can utilize to upgrade your website!
1. Distinctive Web Design
For any type of relationship, the first impression is crucial. How fast these first impressions stick might shock you. It takes the average internet surfer 50 milliseconds to form an opinion about your website. 40% of those internet surfers will stop engaging right away if the website isn’t aesthetically pleasing or hardly functional.
Since there’s so much emphasis on first impressions, you must distinguish your web design from the rest of the competition.
Here are a few elements of distinctive web design:
- Unique Composition: The first step is getting visitors to stay. Pick a website template that’s original and creative!
- Reactive & Flexible: For your website to see success, you must make sure it performs well on all platforms and devices, especially mobile devices!
- Conversion Optimized: The main goal of your website is to spark customer engagement within it. Encourage and influence future customers to contact your carpet cleaning company.
- Apparent Branding: Your website has to stand out against your competition. Be sure your company’s logo, tone, and overall mission statement are different from the rest!
- Certifications & Credentials: If your carpet cleaning business has credentials, like a five-star rating on Google reviews or an A+ rating with the BBB, be sure to show that off on your website.
Having a distinctive web design will keep customers there for longer. Additionally, it helps your rank higher in relevant searches by adhering to Google’s algorithm!
2. Engaging Content
Content is all around us. In this ever-increasing digital age, we can find content on just about every niche subject there is. There’s plenty of good reason for this, as the more engaging content a website has, the better the traffic to them.
Let’s look at what makes engaging content and why it matters.
You want your content on carpet cleaning to mirror a real-life conversation. You want to put the reader at ease while giving them a window to your industry.
Define & Persuade Your Demographics
To have successful content, you must narrow down your demographic and tailor it to them!
Visually Accessible Layout
Avoid large block paragraphs and utilize different headings, bullet points, and other organization tools.
Calls to Action
Value propositions are essentially your outline of what your business does and how well you do it. Keep these selling points visible on your web pages to remind customers of your great service!
Calls to action (CTAs) offer potential customers that final push to contact you for carpet cleaning. Try to fit in a CTA in every piece of content!
3. SEO Content
Search engine optimization (SEO) is the number one digital marketing tactic used by just about every business. SEO works by optimizing your content to perform better and rank high on Google’s relevant searches.
Google’s algorithm picks apart every component of your website to determine its legitimacy and efficiency. Building a strong SEO foundation on your website keeps you on relevant “carpet cleaning” search and more.
Here’s a couple of elements of great SEO:
- Link Building
- Headings (H Tags)
- Meta Descriptions & Title Tags
- Local Optimization
- Directory & Review Management
- Keyword Research & Optimization
SEO’s effectiveness won’t show overnight but once you build the foundation, you’ll be dominating the first pages of Google for years to come!
4. Reviews & Testimonials
Nothing says “great carpet cleaning service” better than a satisfied customer!
Word of mouth is the oldest and one of the most effective forms of marketing for over millennia. This user generated content shows potential customers that your “quality service” lives up to its name. Good reviews about your carpet cleaning company are also very favorable to Google’s algorithm.
So, next time a customer loves your service, encourage them to leave a review on your website!
5. Professional Video & Photography
There’s nothing the internet loves more than original content. When the original content is in the form of images or video, you have reached the top of the marketing mountain. Professional video and photography give your website visitors a clear window into your industry and quality of service.
Before and after photos or a video of your carpet cleaning service hard at work will entrust potential customers when they see it with their own eyes!