Trust is a simple word, but it carries an undoubted amount of weight. Any strong bond and relationship between two people or entities start at the foundation of trust. Without the confidence trust instills, relationships are just a superficial husk of what they could be.
Lack of trust doesn’t benefit anybody – it can even slightly benefit one party and ruin the other.
Trust can be found and sought in many aspects of life, and your carpet cleaning company is no different. There may be a large amount of competition within your area, but that doesn’t mean they outdo you in service. However, they may have a step up in digital marketing, so they might be busier than you are at the moment.
They may have a better foothold, but that doesn’t mean you can’t find your balance either. You have the best carpet cleaning service around – now it’s time to show that truth to the world through your website!
In the present day, the first way to show your reliability to potential customers is by optimizing and designing your website to accurately reflect the service you give in real life.
Implement these four tips in your carpet cleaning website, and you’ll be sure to gain the trust of potential customers and grow your sales!
1. Web Design
First impressions can make or break many relationships, especially with a customer to a business. In fact, 94% of all first impressions are influenced by a company’s website. Having a website that runs slowly, is outdated, and unappealing can be a nail in the coffin to your online presence.
Website design is as important as ever if you want to generate traffic for your business. Having your website clean, up to date, and easily accessible will drive most customers to you, as you offer the easiest solution of communication.
A good place to start with optimizing your website is to make it as mobile friendly as possible. 60% of all searches online are with a mobile device, and that number is expected to increase by the year 2025.
Start by compressing the photos on your website to allow mobile devices a quicker loading time. Next, you can levy your website’s cache and consider using accelerated mobile pages as your HTML.
Make the doorways to your website more accessible. You want to clearly show visitors to your site exactly what kind of word you do and how to contact you. It is important to have your contact information, like a phone number or a link to schedule service online, on every webpage on your site.
Additionally, think about the style you want for your website. What do the colors and fonts backgrounds convey about your website? This is also considered in the content you show on your website. Make the text properly spaced out and easy to read, providing peak communication.
2. Create Original Content
Original content is both easy to find and hard to come by these days. Much of the content you find on business’ websites may be uncompelling, sloppy, and uninspiring. Good content writing can go a long way on your carpet company’s website.
Good content writing shows your knowledge and passion for your profession while making your website more personable. The main goal of your website is to sell your unique value propositions. These are the selling points of your company; They are what makes you stand out against the competition.
It’s a little more tricky than just plastering these statements all over your website – you have to methodically place them within the confines of your content. Doing so will reinforce the values reflected in your service.
Create an “About Us” page with a picture and a small bio of all your employees. This is a great way for potential customers to get to know your staff before they request your service. Furthermore, ”About Us” pages are a great way to show off any awards or certifications you or your staff possess!
Whether you write the original content or seek assistance from a writing professional, you and your customers will reap the benefits of personable content and instant transparency.
3. User-Generated Content
Word of mouth is as powerful as it’s ever been, and the only difference is its recent evolution. You may know you have the area’s most trusted carpet cleaning business around, but not everyone can take your word for it – and rightfully so.
Plenty of customers have bought into a business’ empty promise and were left disappointed. Sometimes to really know your service can be trusted is by letting customers speak for you.
Online reviews and testimonials from customers about your recent work are crucial to digital marketing. It not only helps you gain the trust of potential customers but also strengthens your website’s relationship with the Google algorithm.
When it comes to your website, be sure to show off all the kind words your customers have to say!
4. Customer Engagement
Anyone that owns a business is a salesman. You have to conduct your service as well as sell it. And selling a service or a product is not a passive task.
To gain traffic to your website, you must actively reach out to past, potential, and future customers regularly. Being able to keep up communication can be a welcome notification for a customer whose carpets are becoming dirty again.
You can implement customer engagement in several ways:
- Utilize an email marketing campaign
- Consistently maintain and engage with customers on all of your social media accounts
- Create original content like blogs weekly/monthly
- Take advantage of analytical reporting to find out what engagements work and ones that do not
Grow Your Sales With Triton’s Expert Web Design Team
Gaining trust with your customers has many aspects to take into account. You’re solely focused on providing the best carpet cleaning service around, so let Triton Commerce help grow your website!