Blogging is about more than just sharing creative content with your audience. Today, brands use blogs to tell their stories, connect with their target audience, grow their businesses, and so much more. If you haven’t made your company blog a priority in the past, it’s time to make a change! Let’s take a closer look at how unique, strategically-written blog content can produce tangible results for your business.

In today’s technology-driven, abundant society, customers–not brands–run things. No matter what product or service a person is searching for, there are countless brands competing to earn their business, each trying to entice the buyer with a better deal, higher quality product, or enhanced experience. In response, customers are expecting more and more from brands. They want better quality, a fair price, environmentally friendly options, and personalized customer service, just to name a few demands. And they’re not sitting around waiting for solutions to fall into their laps. With a wealth of knowledge at their fingertips, most customers have already done some online research on the product or service they’re searching for prior to purchasing.

Although it can be challenging to deal with online reviews, the worst thing you can do is ignore them. Studies have shown that as much as 88% of consumers trust online reviews, so there’s little question as to whether they are important. Online reviews matter.

Video content is one of the most powerful ways to connect with your target audience and drive meaningful engagement. And if you’re not incorporating it into your digital marketing strategy by now, you’re missing out on some serious opportunities.Social Media Today says marketers who use video grow revenue 49 percent faster than non-video users, and 72 percent of customers prefer learning about a product or service through video.

The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales. But one of the greatest challenges of digital marketing is that it is constantly changing. Being aware of emerging and continuing trends can help you stay relevant and create fresh content that resonates with your target audience.

For web designers, a new year means reinventing previous styles and experimenting with exciting new trends and technological advancements. With that said, there are some web design styles that have remained popular for years and don’t show signs of going anywhere, such as minimalism, live chat, and video content

We can’t deny how great it feels when your business receives new followers on its social media pages. All businesses want to see their followers skyrocket, because we want to reach as many of our ideal customers as possible. However, using follower stats as your sole key performance indicator is a limited way to assess your success on social media, and having more followers does not always equate to new business or an increased return on investment (ROI).

Many business owners have heard of search engine optimization (SEO)and know it can offer a variety of benefits. Some have even tried their hand on their own websites. However, there are a lot of misconceptions about SEO, especially as ranking factors have evolved over time and continue to change somewhat each year. Today, pulling off a successful SEO strategy involves much more than incorporating plenty of keywords in your website content.

Professional videos are a great way to tell your company’s story, build trust with potential customers, and showcase your products or services. In fact, video marketing has become one of the top digital marketing strategies for promoting businesses and increasing sales. But what you may not realize is that video can also be used to boost your customer service efforts. Today, we’ll take a look at how video can solve and prevent problems with customer satisfaction and enhance your overall customer support strategy.

Content marketing is currently one of the hottest terms in the digital landscape and one of the most powerful ways for a business to connect with its target audience. Still, many business owners don’t understand exactly what content marketing is or how to do it well, which means they could be falling behind their competitors. On top of that, there’s a lot of confusion between content marketing and copywriting—two terms that are related but not interchangeable. People assume they’re the same thing since they both involve writing content, but there are some key differences.