Advertising on Google AdWords can be an incredibly cost-effective way to reach potential customers who are actively looking for your products or services online. However, it takes time and effort to refine your campaigns and achieve the best possible performance.

An outdated website doesn’t just look bad; poor design and performance can give website visitors a negative impression of your business. Your website should reflect and promote your business to potential customers and generate measurable results through phone calls, contact forms, and online sales.

Digital advertising can be an incredibly effective way to promote your business and reach new customers. Through Google AdWords and social media platforms, advertisers have the ability to generate real and measurable results for their business. But how do you determine what platform and strategy is right for your business? Here are a few tips to help guide your decision-making process.

Online reviews offer business owners insight into how their customers feel about their business, for better or for worse. However, reviews can have a greater impact on your business than simply providing feedback on the customer experience you are providing.

Getting a lot of traffic to your site is good, but getting that traffic to convert is even better. Once a potential customer arrives on your site, you want them to take action. If you want to turn more visitors into customers, strong calls-to-action are a crucial part of your website’s design. When used correctly, calls-to-action can help you convert more visits into sales.

If you’ve looked into ways to promote your business online, it’s likely you’ve come across the term “SEO” quite a bit. But what exactly does Search Engine Optimization (SEO) mean, and even more importantly, what does SEO mean for your business?

When you’re trying to promote your business and reach new customers, digital marketing offers a wide range of possibilities. Through channels such as social media, search advertising, and blogging, businesses have access to a broader range of prospective customers. The potential to reach a huge audience online can lead to the temptation to try and reach as many people as possible, but when it comes to choosing your audience, bigger isn’t always better.

Starting your own business is a difficult but rewarding process. A startup can be very fragile, and you may face any number of challenges and obstacles as you build your business. While many of these issues may be completely out of your control, you will always have the ability to control how you react to them. Having started my own small business at age 22, I learned a lot about the dos and don’ts of launching a business.

Through social media, businesses have the opportunity to build relationships with their customers, increase brand awareness, and drive sales. Social media networks can function much like a megaphone for your business, amplifying your voice to reach a broader audience. To achieve true success, though, it’s crucial to make sure that your voice is being broadcast to the people who truly want to listen.

Whether you’ve just launched a brand new website, or have maintained an online presence for years, it’s important to continuously track the results your efforts are generating for your business. However, with so many metrics to track, and a variety of robust measurement tools available, it’s easy to get lost in the numbers and lose sight of the results that truly matter.