What Is the Difference Between On-Site & Off-Site SEO?
The world of digital marketing has evolved at an exponential rate over the past decade. Gone are the days when one only needed a functioning website to gain traffic and leads. The competition in almost every industry requires a competent digital marketing strategy.
As search engine algorithms become more complex and the sheer volume of information on the internet increases, your company’s website needs a stellar strategy to stand out. Inbound marketing strategies that lead ideal clients to you organically hinge on a cohesive web design and search engine optimization (SEO). When these essential digital marketing elements work together, you set yourself up for long-term success.
While web design is relatively self-explanatory, SEO can be a little trickier to understand. Here’s a brief guide!
What Is SEO?
SEO is a strategy that involves utilizing keyword research (amid other tactics) to enhance your website’s ability for search engines such as Google, Yahoo, or Duck, Duck, Go, to index your site and gain higher rankings. Ideally, SEO is a game-changer for bolstering organic traffic.
For example, if you own a roofing company in Minneapolis, you’d like homeowners in that area to find your website when typing keywords such as “roof repair,” “roof installation,” or “roofing contractor near me.”
The keyword research step only scratches the surface of how different SEO strategies work and can improve site rankings. Generally, there are two large umbrellas for how this works: on-site SEO and off-site SEO.
- On-site SEO refers to changes made on your website that benefit your organic search traffic.
- Off-site SEO pertains to anything you can do to better your rankings anywhere else on the internet.
On-site SEO strategies include basic research and content implementation standards. At Triton Commerce, we conduct thorough keyword research for every client, ensuring that we’re honing in on their ideal target audience.
Our SEO specialists collaborate with our content writers to ensure every home page and product or service page has relevant, correlating keywords that help drive traffic to your site.
Here is a list of other things that contribute to on-site SEO:
- Titles and meta descriptions
- Image and other media size
- Including links from one page to another on your site (internal linking)
- Regular updates with quality content
Unlike on-site SEO, off-site strategies are a little more challenging to control because they’re on a website or platform apart from your own. A great place to start is by optimizing your Google My Business profile.
Creating and maintaining a Google My Business profile is essential, especially for local business owners. You’re more likely to show up in Google’s map listings, which positively impacts your rankings. The more specific information you’re able to provide, the more credibility Google sees you have.
Another great way to build credibility is to cultivate a link-building strategy so that other credible websites or platforms include a hyperlink from your site on theirs. Search engines see this as a positive indicator that your site is a reliable resource.
You can achieve this many way, including:
- Social media posts
- Accepting quality guest posts
- Publishing articles on platforms relevant to your industry, such as Forbes, Business Insider, etc. for a backlink
Team Triton: Your Cohesive SEO Experts
Our SEO specialists at Triton Commerce employ on-site and off-site SEO, ensuring your website benefits from the best practices. When it comes to digital marketing, our experts collaborate to cultivate a unique and winning strategy for every client. To learn more about our SEO Services, give us a call at 651.321.0578 or contact us today.