Did your A/V and security business jump on the company website bandwagon long ago but haven’t touched it since? It may be the only problem for your declining sales.
You have the best A/V and security business in your area. Your customers can sleep soundly at night knowing their data and homes are under a watchful, reliable eye. However, you feel as though your website doesn’t equally match the quality of your service.
In today’s modern age, the key to success relies heavily on the state of your business’ website. What was once a rudimentary cluster of computers has grown into a mega-giant of commerce. Many, if not all, businesses now rely on the internet to drive up their sales. So, If your website isn’t up to par with your competition’s, you’re missing out.
Quality design, functionality, and engaging content are the keys to keeping up and beating your competition.
If you’re not yet convinced on how important a polished website for to success, take a look at these statistics:
- 38% of website visitors will leave if your design or content is unappealing
- 48% of consumers online say the design of a website is the number one factor in deciding the credibility of a business
- 89% of website visitors will go straight to your competitions if they report a poor user experience
- 88% of website visitors are less likely to return to a website based on one bad experience
The numbers don’t lie. Having a highly optimized website focused on turning readers into customers will give your A/V and security business a lofty advantage over the competition, while the opposite will directly hurt it.
Luckily, the details on how to get started are simply stated below. After you read this article, you will gain the knowledge and confidence to increase your sales and grow your clientele base.
Here are some tips to optimize your A/V and security website!
Efficient Web Design
Efficient web design doesn’t just mean functionality alone – we’re also talking about its beauty.
Having a visually striking website isn’t just a flex for businesses; It’s a means to attract customers and hook them into your website’s content. The first impression is important for any relationship. When it comes to the relationship between you and your customers, a polished website will instill trust within them, furthering the interest in your service.
Here are some components of professional web design:
- Web design that’s unique and consistent without going overboard with colors, fonts, and images.
- Fast loading times, accessible navigation, and a mobile-friendly-performance.
- Content that’s original, fun, and engaging for the reader.
- Custom branding and web design to separate yourself from the competition.
- Calls to action (CTAs) placed on your web pages for easy access.
The eyes are the first step of attraction, especially on a company’s website. When your website is designed beautifully, readers will instantly be interested in your A/V and security services.
Custom SEO Strategies
Now that we have the face of your internet presence polished up and look great, it’s time to get our hands dirty!
Search engine optimization (SEO) is the number one way businesses garner success with online sales. SEO tactics focus on adhering to the Google algorithm’s most desired components of content creation and website design in general.
Effective SEO tactics for your website should include the following.
Quality Keyword Research
Keyword research utilizes revenant words and phrases associated with the AV & security industry. These keywords and phrases are generally the most Googled by potential customers. Keywords are used within your website’s design and content to produce the most successful results.
When you publish infographics, blogs, social media posts, and other types of content marketing, the number and quality of inbound links to your A/V and security website will strengthen its search engine rankings.
When it comes to adhering to Google’s algorithm, every aspect of your website and its subsequent pages are judged. That’s why you must consistently update your website and the content within. Doing so will keep the odds in your favor as far as relevant search engine rankings go.
Local SEO Strategies
To increase brand awareness for your A/V and security company’s website, optimization of your Google My Business and Google Maps account is necessary for success. Furthermore, when a customer is satisfied with your work, encourage them to leave a review online!
Custom Landing Page Design
Want to expand your service area to specific towns and cities? Consider utilizing custom landing pages! Making content and service pages with a well-defined message to a specific area will help you cast a wider net and reel in a bigger variety of customers!
SEO doesn’t guarantee success overnight. It has to be built and constantly maintained to show results. However, once you get these strategies firing on all cylinders, your A/V and security company will dominate the first page of Google for years to come.
Now that we have your appearance polished and your SEO strategies rolling, it’s time to close in on the sale!
Conversion rate refers to the ratio of total website visitors against the number of those visitors enlisting in your services. When your website is specifically designed to convert readers into customers, your conversion rate will increase significantly every year.
Here are some crucial components that affect your conversion rate:
- Call to action prompts in the form of text, links, buttons, images, video, or animations that are readily visible on your website.
- Content that is designed to spark a reader's interest in your services.
- An easy to navigate website experience.
- Custom performance reporting so you can take a detailed look at which web design elements and digital marketing strategies are successful.
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When you adhere to these three crucial elements of web design and digital marketing, your A/V and security company will surely see success. Are you having a hard time deciding where to start and how to execute?