Since the dawn of man, we have always needed to protect our goods and property, from opportunistic criminals to vandals and everything in between. A sense of security is something everyone needs and desires, and there are many ways to achieve it.
In today’s modern times, security has expanded to a whole other level in terms of technology. Cyber security has only been around for some 40-50 years with the advent of computer technology in the 70s. However, cybersecurity was implemented to combat malicious insiders who wanted their hands on confidential documents.
The way cybersecurity protects personal, business, and government computers was shaped and evolved drastically in the 90s with the widespread use of computer viruses. With every passing day, there will be a new way to breach someone’s privacy on the internet, so there will always be opportunities for your A/V and security company to combat it. (Plus, install other security measures like cameras or alarm systems.)
Are you not as busy as you would like to be, though? Your A/V and security business is the most trusted in your area, but you might be having a hard time telling that to the masses. Which, in turn, is causing your outfit to twiddle its thumbs at the shop.
If this is the case for you, there might be one glaring problem: your website.
When your A/V and security company fails to make it at the top of relevant internet searches, you may be susceptible to twiddling your thumbs even longer. These days it’s all about digital marketing and web presence.
To gain a foothold on the internet and convert leads into sales, digital marketing is a must to truly establish that your AV & security company is the best around so you can stay busy throughout every season.
It’s not as daunting a task as it may seem. In fact, by the time you are done reading this, the confidence and functionality of your company and your website will begin to flourish.
Here are five valuable tips for your website!
1. Distinctive Web Design
It might seem strange that someone would take appearance into account when they choose an A/V and security service for their project, but it’s one of the most pivotal and instant deciders taken into account.
A study found that it takes the average internet surfer 50 milliseconds to form an opinion on your website. Let’s say, right now, your website is more of a mess than anything – 40% of people who stumble on your website will stop engaging with it almost right away.
First impressions are detrimental to making sales, especially when it comes to your website. That’s why, when you’re looking to grow sales online, the first step is web design!
You must make your website attractive and distinguishable from your competition in order to grow traffic. Here are a few ways to implement a distinctive web design.
- Unique Composition: Use a refreshing and distinguishable web template for your AV & Security website to stand out above your competition!
- Reactive & Flexible: You want your website to function well on all platforms and devices, especially mobile devices.
- Conversion Optimized: The main goal of your website is to encourage engagement and ultimately persuade readers to enlist you for their services.
- Apparent Branding: Your company’s logo, mission statement, and overall tone shouldn’t mirror a competitor. Be sure to make your branding original!
- Certifications & Credentials: When you have a 5-star Google review rating or an A+ rating with the BBB, make sure to clearly show them off on your website!
Building a distinctive web design is the first step in gaining traffic and increasing sales. Once you get the ball rolling, you will begin to see results soon enough!
2. Engaging Content
Oh, content. It surrounds our everyday lives. On the internet, you can find content on just about every niche topic you can think of, and A/V and security is no different. While it may seem challenging to make engaging content about your profession, it provides a myriad of benefits.
Let’s look at what makes engaging content and how it helps your website.
You want your content to come across to a reader as a real-life conversation would. Including this conversational tone delivers a more personable outlook of your business that helps the reader feel more comfortable on your website.
Define & Persuade Your Demographic
For the most effective content, you must narrow down your target demographic and tailor your content to them!
Visually Accessible Layout
Having your content clean and easy to read for the average homeowner will reach a wider audience. Avoid large text blocks and complex words or jargon to really maximize your content’s efficiency!
Value propositions outline what your business does and how well you do it. Having your selling points visible on your web pages will remind the reader of your strengths when looking through your content.
CTAs (calls to action) are the final push for customers to finally reach out and invest in security around their homes and on their devices. Implement CTAs wherever you can in your content, as it will surely persuade customers to reach out at some point!
3. SEO Content
Search engine optimization (SEO) has grown to be one of the most useful ways for a company’s website to secure a strong web presence. SEO is a strategy that is grown by establishing a relationship with Google’s algorithm.
Google’s algorithm picks apart details of your website and analyzes them on several components such as functionality and legitimacy of quality service.
Here’s how to begin growing a solid SEO foundation:
- Local Optimization
- Headings (H Tags)
- Link Building
- Meta Descriptions & Title Tags
- Directory & Review Management
- Keyword Research & Optimization
Success in SEO doesn’t happen overnight, but it will give you sustainable success on relevant internet searches for years to come!
4. Reviews & Testimonials
Word-of-mouth is by far the longest used and most effective marketing tool since the first product was ever sold. For the present day, it is still used as a valuable tool for gaining trust with potential customers and establishing credibility with Google’s algorithms.
User-generated content, like reviews and testimonials, is the most honest way to show your superior service. So when a customer is satisfied with your work, encourage them to leave a review!
5. Professional Video & Photography
Original content is worth its weight in gold. For content containing images or video, this is especially true. There is nothing internet users and search algorithms love better than original images and videos that show and illuminate a business’ great service.
Showcasing these visuals on your website will give your A/V and security company a step above the competition!
Upgrade Your A/V & Security Website With Triton Commerce
Looking for an improved web presence, but can’t find the time to get the ball rolling? Call on Triton Commerce! Our team of marketing experts is passionate about assisting small businesses like yours with digital marketing strategies and web design.