Does Your A/V & Security Company Need Social Media?
If you're like many business owners, the thought of using social media sites to grow your business is one that hasn't crossed your mind. Many people get stuck on the thought that social media sites are for sharing photos and opinions only. In reality, these sites provide the perfect platform of communication between your existing clients and prospective clients that are looking for your services.
Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Linkedin, have billions of users. Yes, that's billions of people utilizing these social media sites. In fact, a recent study has revealed that 54 percent of all users research products and services on social media before purchasing them.
What does this mean for your business? This means that 54% of social media users in your hometown are choosing their A/V & security company based on what's on social media. If your business doesn't have active profiles on these sites, this large group of people doesn't even know you exist.
Furthermore, any of your competitors who are on social media are likely getting the business that you should be getting. It's time to stop letting your competitors get all the prospective customers that should be coming into your doors instead.
When you implement an effective social media marketing strategy, you can help your business in many different ways, including:
- Growing and engaging with your online followers
- Bringing more traffic to your company's website
- Enhancing your brand awareness and becoming more searchable online
- Managing and monitoring your online reputation
If you're still on the fence about whether or not you should be investing your hard-earned money in social media advertising, continue to read on to learn just how your business can benefit from this type of marketing strategy.
Enhancing Your Brand Awareness
It's no surprise that the A/V & security industry is a very competitive one. Having a virtual reputation established for your company is absolutely crucial to help stay competitive in your market. However, the question remains of how do you establish an online reputation for being reliable, credible, and experienced?
The answer is that social media provides the perfect platform to help distinguish your business and brand from others in your industry. You can help prospective customers to get a better understanding of what makes your products and services superior to others.
Being up-to-date and active on these social media sites can help to expand your brand awareness in many different ways. These include:
- Allowing you to share content to not only your followers but their followers as well
- Letting your business become more searchable online and rank higher in the organic search results
- Connecting with your customers on a more personal basis by being able to instantly respond to their questions and concerns
- Engaging your following through reviews, direct messaging, feedback, etc.
When your business is actively posting your social media profiles on a consistent basis, you can keep your customers more engaged and interested in what your brand has to offer them.
Reaching Your Target Audience
One of the biggest reasons that your business should be utilizing social media marketing is that it allows you to connect with your target audience. Sites like Facebook allow you a number of specific targeting options that can let you appeal to different users based on their location, demographics, interests, and other traits.
Having the ability of the analytics from these sites can allow your business to actively reach relevant prospects to market your services. They also provide you the ability to gain sharp insight into what your consumers' needs and expectations of your business are.
Social Media Paid Ad Campaigns
Another great benefit of advertising via social media sites is that they allow paid advertising campaigns. These campaigns will enable you to actively seek out prospective clients looking for your services. As soon as these prospects log into their social mediaing accounts, you can ensure that your ads are being shown to them on a consistent basis.
When prospects who need your A/V & security services are constantly seeing ads for your company, it's very likely that they will contact you. Suddenly, the idea of increasing your click-through rates 10 times becomes within reach. Social paid advertising opens up endless marketing possibilities for your business.
Social media advertising campaigns can do wonders for your social profiles, including:
- Increasing your social social media sites following and online presence
- Spreading the word about your exclusive deals and promotions
- Enhancing your website traffic and lead conversion rates
- Reconnecting with past visitors to your social profiles and company’s website
There's no doubt that you'll be able to generate a lot of new leads for your business when you have the power of social media analytics by your side.
Opportunities For Online Reviews
Having online reviews about your business is an absolute necessity to prove yourself as a credible business in this day and age. In fact, many social media site users will solely base their decision to call you on whether or not you have good or bad reviews.
But, how do you get positive reviews to help build up the credibility of your business online?
The answer is, of course, social media. These sites allow customers to easily review your business in a convenient and quick manner. As soon as you finish providing services for a specific customer, you can send them a request to review your business in a non-invasive way through social media.
Just imagine how many online reviews your business can get when you're able to follow up with every customer that you sell your A/V & security products and services too. It likely won't take very long for your business to accumulate a lot of good reviews, which will bring in more customers to see your business.
Professional Networking Capabilities
Apart from using social media to expand your online presence and grow your customer base, they're also a great opportunity to help strengthen your professional network. Establishing your brand in your local community can become so much easier with these social media sites.
For example, LinkedIn allows other businesses to become references to your business. For example, let's say that you sold commercial A/V services for a business in your area. They loved your products and services, so they decided to be a reference for your company.
Next time a business in your area needs help with their commercial A/V needs, they can log on to LinkedIn and see those other companies recommending you. The more references that you get, the more credible that your firm becomes in your local community and the more commercial customers you're going to bring in.
Handling Your Online Reputation
Your online reputation has a big effect on the number of clients that your business is getting from online marketing methods. When you have a great online reputation, people are more trustworthy of your business.
The reality is that your online reputation can change at any given time based on feedback that a person or business posts about your company. Having the ability to monitor and manage your online reputation can allow you to:
- Respond to negative and positive reviews quickly
- Quickly resolve customer complaints
- Employ the use of social listening tools to know in real-time what people are saying about your business
- Advocate all of your positive reviews
It's important to remember that just because you don't judge other businesses based solely on their online reviews, that doesn't mean that prospective customers don't. To increase your odds of always being in a good light for your customers, you need to constantly be monitoring your brand's online reputation.
Social Media Solutions For Your A/V & Security Firm
Now, since you know the crucial importance of social media marketing, it's likely that you're thinking about investing in it for your business. However, keeping track of all the elements involved in social media marketing can be extremely overwhelming. That's where we come in to help!
Triton Commerce specializes in helping small businesses expand their online presence and get more leads coming into their businesses through social media management services. We'll handle everything from content creation to analyzing the metrics from your social paid advertisements.