Social Media Articles

How your social media posts perform has a direct correlation with your overall approach to digital marketing. Take a look at how social media engagement can impact your digital marketing efforts.

“What really is the benefit of social media marketing?”
An excellent question to ask! Over the past decade, there’s been a lot of skepticism regarding the benefits of social media marketing. However, now that we’re well into the digital age, the positive effects are undeniable. We asked our marketing experts what benefits they see in utilizing a social media marketing strategy, and this is what they had to say.

After you've identified the social media platforms best suited to your digital marketing strategy, established a consistent posting practice, and perhaps even set up a few ads, you might see people engaging with your posts. This is how you know your social media efforts are working. To keep the momentum going, you need to be present and communicate with those who've taken the time to comment or share your posts.

Once you’ve decided upon which social media platforms work best for your company and have your content calendar built out, it’s time to consider your social media ads. Having a regular posting schedule will certainly go a long way in building your online presence and community. However, integrating a paid social ad strategy into your digital marketing plan will help you achieve your goals in the long run.

Have you ever sat down to create your company’s social media post for the day, and before you know it, your coffee has gone cold, and you’ve been scrolling through posts for inspiration for the past 45 minutes? Trying to figure out what to post in the moment on a regular basis can be exhausting work. Social media content calendars are a great way to keep your overarching

Integrating social media into your digital marketing strategy is a step nearly every business has to take eventually. From LinkedIn and Facebook to Instagram and TikTok, several platforms have popped up and flourished over the past decade. So it can be difficult and overwhelming to figure out where to start.

Inbound marketing is the art of attracting leads online while outbound marketing is the practice of physically reinforcing your brand. Here is how you can combine the forces of inbound and outbound marketing to create one successful digital marketing strategy!

It’s that time of the year again! Here are four digital marketing tips to help you spread brand awareness and cheer during the holiday season!

UpCity, an online marketplace that connects businesses with trustworthy B2B service providers, corresponded directly with the social media marketing experts themselves on their social media messaging, strategy, and communication tips for strengthening brand awareness.

There’s a science to the art of the viral video, and we’re here to let you in on that secret! Check out these tips for optimizing video content across different social media platforms. 

Depending on what industry your business operates within, you might feel hard pressed to determine a successful approach to

Selfies in hard hats. Ground auger tutorial Tik Tok videos. “Guess the decibel level” Twitter polls. What exactly makes for compelling, engaging, and successful social media content and performance for general contractors?

What makes for a perfect photo? Better yet, what makes for a perfect social media photo? Think about it. What truly makes you pause your infinite Instagram or Facebook scrolling for 10 seconds just to soak in a striking display of visual imagery amidst the endless montage of off-centered selfies and unappetizing food pics?

Do you ever come across a young person’s Instagram profile with millions of followers and wonder how they got to be so popular?

Depending on your social media feed, high-quality photos and videos may not be the first words that spring to mind with the content you come across. (We’re looking at you, Uncle Howard – the half-face selfies while grilling hot dogs aren’t necessarily the most fascinating images we’ve seen on the internet.) But when it comes to promoting your business, high-quality photos and videos should be the only form of quality when it comes to your company’s social media presence.

If you think social media is only good for updating the world on how your adorable puppy is doing or constantly sharing your utter contempt for the final season of Game of Thrones, you’re truly missing out! For businesses of all services and sizes, social media is an opportunity to find, connect, and provide for customers you wouldn’t have otherwise been able to do business with.

Every restaurant owner will tell you there are always a thousand or more things they need to focus on to maintain a successful business. Whether it’s preparing the freshest ingredients for tonight’s entree special or training the staff to provide the most excellent dining experience they can offer, it’s easy to see how something like digital marketing can be the last thing on a restaurant owner’s mind.

The need for a functional, efficient, and alluring virtual presence is essentially mandatory for a lot of businesses to succeed today, as well as moving forward. You can even have the most beautiful-looking website ever created, but if nobody visits it, how will it benefit your business? That’s where combining stunning web design with campaigns comes in handy.

Are you trying to get more little hearts and likes? It’s challenging for any brand to put out social content their followers will love week after week, but with a few tips from our experts, every post on your profile will be adored.

Whether you’ve been managing a social media page for years or just recently created an account, attracting new followers is likely one of your goals. Today, we’re going to share some insight on how to do just that

If you run a Facebook page for your business, you’ve probably noticed the blue “Boost Post” button in the lower right corner of your social posts when you’re logged into your business account. When you hover your mouse over it, it says, “Boost your post to reach more people.”

Like other social networks, LinkedIn can be an asset for your business if you have a thoughtful strategy. With nearly 690+ million users in more than 200 countries and territories worldwide, LinkedIn is the world’s largest professional network.

If you have a kid at home, you’ve probably heard of TikTok. The video-sharing app is very popular with Generation Z, who helped make it one of the most downloaded apps in the world – over 1 billion downloads in its first year. Now with an estimated 500 million monthly active users, TikTok continues to see astounding user growth and has captured the attention of many influencers, businesses, and marketers.

There’s no question that social media advertising is a great tool for small businesses, but it’s not as easy as it once was for brands to reach and connect with their target audiences. With three million businesses actively advertising on Facebook, competition is fierce, and creating an effective advertising strategy is more important than ever.

Building and maintaining a social media presence for your company takes time, but it can have a substantial impact on your business. Custom, quality social media content can help you increase brand awareness, stand out from your competition, and drive leads to your website, among other benefits. But to get the best results on social media, you have to reach and interact with your target audience.

We can’t deny how great it feels when your business receives new followers on its social media pages. All businesses want to see their followers skyrocket, because we want to reach as many of our ideal customers as possible. However, using follower stats as your sole key performance indicator is a limited way to assess your success on social media, and having more followers does not always equate to new business or an increased return on investment (ROI).

Social media platforms like Facebook provide businesses with unique opportunities to connect with current and potential customers in a more engaging way, but implementing a social media marketing strategy can prove somewhat challenging for small businesses. Finding the time and resources to plan out and create content, manage pages, and analyze performance isn’t always easy, especially if you’re working with a small staff or a limited budget.

The highly visual nature of Instagram makes it an excellent platform for showcasing products, building brand awareness and creating a stronger connection with your target audience. If you’re looking for a more engaging way to connect with your customers online, Instagram may be the perfect platform for you.

In order to keep up with your competition and grow your business, it’s crucial to invest in digital marketing. The right digital marketing strategy can help you reach more customers, build a stronger brand, and generate more sales.

If you have a personal profile on LinkedIn, you probably know how easy it is to grow your network and keep up with industry trends. However, LinkedIn can also serve as a powerful tool to help you grow your business. By investing time and effort into creating an engaging and effective LinkedIn presence for your business, you can broaden your network, build brand awareness, and even generate leads.

There are many components that make up a successful digital marketing campaign. In order to generate results, user experience, audience targeting, messaging, and other elements must all come together to create a cohesive campaign.

An active social media presence is a vital component of any digital marketing strategy. You may already be sharing content on platforms such as Facebook, Instagram, and Twitter and developing a following for your business.

LinkedIn is the largest professional social network in the world, providing users with the opportunity to make new connections and build their professional networks. Beyond being an excellent networking tool for professionals, LinkedIn also offers a tremendous amount of opportunity for businesses.

Social media provides brands with the opportunity to connect with potential customers. Through social media, you can build relationships with new audiences by sharing unique and interesting content.

Social media advertising can be a highly effective way to promote your business and connect with new customers, but creating an effective advertising strategy takes time. Investing time, attention, and creativity into your social media ad campaigns will pay off through more clicks, more engagement with your content, and more sales. Here are four ways you can improve your social media ad campaigns.

Digital advertising can be an incredibly effective way to promote your business and reach new customers. Through Google AdWords and social media platforms, advertisers have the ability to generate real and measurable results for their business. But how do you determine what platform and strategy is right for your business? Here are a few tips to help guide your decision-making process.

Digital marketing offers business owners a wide variety of opportunities to connect with current and potential customers. Businesses of virtually any size, and within any industry, can use digital marketing as a powerful and cost-effective method to achieve real, trackable results. Through digital advertising campaigns you can increase brand awareness, target and acquire new customers, and stay connected with your current customers as well.

No matter what products or services you offer, chances are that your ideal customer is active on social media. Through engaging social media content and highly-targeted advertising campaigns, businesses are now able to more easily reach their target audience.

First, let’s review why a business may even want followers on Facebook. This seems like a simple question for most to answer: the more followers your business has, the have the larger the “free” audience reached by the information shared on your Facebook page. Followers are free so the more you have, the wider your net of information about your business will be spread. Here are a few steps to follow that will help increase the number of followers your business has on Facebook.