Choosing the Right Social Media Platforms for Your Business
Integrating social media into your digital marketing strategy is a step nearly every business has to take eventually. From LinkedIn and Facebook to Instagram and TikTok, several platforms have popped up and flourished over the past decade. So it can be difficult and overwhelming to figure out where to start.
Luckily for you, our experts at Triton Commerce have the advice you need to start your social media marketing journey. Before choosing the right social media platform to promote your business, you'll first want to identify your ideal personas.
Identifying You Marketing Persona(s)
A marketing persona is a fictional character that represents your audience base in terms of demographics and problems they have that you can fix. For example, if you're a roofer, your ideal persona might be a married man in his 40s who lives in the suburbs and owns a home, the roof of which recently sustained hail and wind damage from a recent storm. Let's call him Dan.
Dan has a problem that's perfect for your roofing company to solve. Dan is active on Facebook and LinkedIn. After you do some more research by looking back at your customer history and develop a few other personas, you might begin seeing a trend in how your ideal customer base navigates social media. This is a great strategy to start building and learning about social media marketing.
Play to Your Strengths
Consider what your business has to offer, and how this best translates to each social media platform. For instance, let's say you offer a service or a project that lends itself to great pictures, like before and after photos of a roof damage repair job. In that case, a more image-based platform like Instagram or Facebook might best fit your business. However, if your company offers informational services or something that you cannot best capture via images, you might want to consider something like Twitter, TikTok, or even podcasting.
Kick Start Your Social Media Strategy with Team Triton
Whether you want to use social media to increase your brand awareness or generate more leads, our digital marketing experts at Triton Commerce are here to help. We keep up with the latest social media trends so that you don't have to. If you're interested in learning more about how investing in social media marketing can help you achieve your goals, contact us today.