How Social Media Engagement Impacts Digital Marketing Efforts


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How Social Media Engagement Impacts Digital Marketing Efforts

Social media has evolved into a revolutionary dynamic of digital marketing because it has allowed businesses of all sizes and industries to better appeal to and connect with their desired consumer demographics. Every follower of your social media platforms can identify with and relate to the tone and message of your brand, while giving your business a direct channel to engage with your target audience with everything from product updates, to promotional offers, to compelling call-to-actions that can boost your lead conversion rates.

Just like we covered why having a digital marketing strategy is necessary, you also need to strategize your social media process, which makes a direct impact on your overall digital marketing efforts. And the overall goal of any successful social media marketing strategy? Engagement.

In our latest episode of our Near Me Podcast, our Triton team breaks down how social media engagement ultimately dictates the overall direction of your digital marketing strategy.

Plot Out Your Social Media Content

As we’re sure you can imagine, there’s a lot more that goes into an engaging social media campaign than sharing a few Facebook posts every week and hoping your followers like it. Improving the results of your organic social media performance requires plotting out its own strategy, which should entail most of, if not all of the following elements:

  • Create a social media calendar that details what posts you’ll be sharing and when you’ll be sharing them
  • Automate your social media posts so they’ll always be shared on the same days, at the same time
  • Define your target audience and cater your social media content and branding to their interests and needs across every platform
  • Ensure your tone, message, and overall branding is consistent across all your social media channels
  • Conclude your social media posts with compelling, accessible calls-to-action, that direct them back to your website

The more thought-out your social media strategy is, the higher engagement rates you’ll ultimately experience.

Analyze & Adjust Accordingly

Perhaps the most important aspect of any social media strategy is having access to specific reports and analytics that detail the results and performance of social media engagement. Always take a look at social media reports from the previous month within each platform you’re using, so you can accurately review and assess insightful analytics such as engagement, click rate, lost or gained followers, etc. These reports will enlighten you as to how you can tweak and enhance your social media performance, testing out different tactics such as utilizing various hashtags, posting different days of the week or times of the day, etc.

You should also always keep an eye on what’s trending in regards to different kinds of social media posts popular within your industry or platform. This allows you to consistently see what’s working best in terms of engagement, while getting rid of tactics that aren’t proving successful. Access to all of these analytics are what will help you adjust your overall digital marketing strategy accordingly, so you can be sure to maximize your ROI.

Boost Top Performing Posts

Once you start to find out what’s working best for your organic social media performance, you can start utilizing paid social media advertising efforts to increase your overall reach with your target audience. Keep track of your top performing social media posts and evaluate what about them resonates with your followers and promotes engagement.

When you notice specific types of content (polls, shared blog articles, videos, etc.) perform the best amongst your followers, start boosting them, so they can expand your target audience reach and draw more attention to your social media channels. You’ll also want to be sure to incorporate call-to-actions within these top-performing posts, which will ultimately lead to higher lead conversion rates.

Improve Your Social Media Engagement With Triton Commerce

In order to achieve your digital marketing goals, you need to put a customized strategy in place that pertains specifically to you and your consumers’ needs. At Triton Commerce, we work directly with our clients to create unique and successful digital marketing campaigns that can boost your social media engagement, and ultimately increase your revenue.

If you’re ready to finally perfect your social media presence, contact Triton Commerce today to get in touch with our team of social media strategists, and be sure to stay tuned to our Near Me Podcast to stay up-to-date with all the latest digital marketing trends and tips!

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