How to Engage with People on Social Media
After you've identified the social media platforms best suited to your digital marketing strategy, established a consistent posting practice, and perhaps even set up a few ads, you might see people engaging with your posts. This is how you know your social media efforts are working. To keep the momentum going, you need to be present and communicate with those who've taken the time to comment or share your posts.
Being Responsive Is Key
Responding to people in a timely manner is imperative in sustaining and growing a social media presence. On average, the response rate from brands on social media is within five hours. Most people will expect a response within an hour. If it takes you more than 24 hours to engage with a commenter, others on the platform will notice. Regardless of how you look at it, your business needs to respond quickly. You're more likely to grow a positive rapport with your followers if you showcase that you can answer questions promptly and have calm, respectful exchanges with those who leave negative comments.
Engage with User-Generated Content
In some cases, other social media users might post pictures of your work, tag you in a post, or feature your business's social media presence in one way or another. Consider sharing their post to your page with a "Thanks for the shoutout!" or something similar. By doing so, you're bringing people back to your social media profile, showing that you appreciate and care about how others interact with your brand.
Be Active in Your Community
Cultivate Your Ideal Online Community
Engaging consistently within your social media platforms is a great way to foster a positive online presence and gain leads. For more tips and tricks to bolster your digital marketing strategy, contact us, and strike up a conversation about how we can improve your online efforts. Our in-house experts have the skills and resources to help you achieve your goals.