Online reviews can be one of the strongest assets or biggest liabilities for a small business. Are you paying attention to yours? Do you respond to all reviews, or are you focusing on “real” interactions and pretending what people say online doesn’t matter?

Have you noticed many ads in your Facebook News Feed lately? Scroll through, and you’ll see a sponsored post tucked between every four or so organic posts from your friends and family. More ads pop up when you search for things in Google, and if you click on a website, you’re likely to see some ads there too. Digital advertising makes it possible for businesses to reach new customers or reconnect with existing customers, and it can be surprisingly cost-effective.

A robust digital marketing strategy can help your business build a stronger brand, reach more customers, and generate sales. However, many business owners struggle to understand whether their digital marketing efforts are working. To truly understand the impact digital marketing has on your business, you must continuously measure and monitor performance.

While the Coronavirus keeps consumers quarantined, many small businesses are taking a hard hit on profits and facing uncertainty about when they might be able to open their doors again. To survive these difficult times, companies must either adapt their products and services to an online model or find new ways to provide value for their audiences.

Remember the early days of the Internet when websites had low-quality graphics, unreadable fonts, and extremely long load times? Web design has come so far in the last couple of decades, and it’s funny to think about how little we expected from a website then compared to now. Once upon a time, we were fascinated with watching pixelated hamsters dance. These days, when we access any sort of website, we expect a user-friendly experience that includes eye-catching design, useful content, and intuitive navigation.

Creating high-quality video content can be a major commitment, both in terms of time and money. If your company is not in a position to invest in professional video production services right now, there are other ways you can produce video content to market your small business. One great option? Live streaming.

If you have a kid at home, you’ve probably heard of TikTok. The video-sharing app is very popular with Generation Z, who helped make it one of the most downloaded apps in the world – over 1 billion downloads in its first year. Now with an estimated 500 million monthly active users, TikTok continues to see astounding user growth and has captured the attention of many influencers, businesses, and marketers.

There’s no question that social media advertising is a great tool for small businesses, but it’s not as easy as it once was for brands to reach and connect with their target audiences. With three million businesses actively advertising on Facebook, competition is fierce, and creating an effective advertising strategy is more important than ever.

If you’re trying to help local prospects find your business online, it’s going to be pretty difficult without a strategy for search engine optimization (SEO). Want some help? Let’s go over the basics of SEO and how businesses and marketers use it to generate leads through organic search.

Building and maintaining a social media presence for your company takes time, but it can have a substantial impact on your business. Custom, quality social media content can help you increase brand awareness, stand out from your competition, and drive leads to your website, among other benefits. But to get the best results on social media, you have to reach and interact with your target audience.